Often we feel that SEO is all about just changing some title, Meta keywords, description etc. There is a lot of work that goes behind it to make it really successful. We are listing the process here:
Understanding the website, its goals from search engine traffic (both short term and long term). The goals includes, sales (selling our own products, leads etc), traffic, generating money through traffic etc.
We add the target GEO Location as ranking and competition is very local these days.
We then add some of the pages of the website to the system (SEOAppy) to analyse the page strength.
Keyword analysis (THE CORE OF SEO)