This Black Friday, Stores Know Customers Better, via Big Data
 - - Macy’s and Sears might not be psychics or fortune-tellers, but that doesn’t mean they can’t predict the future. Each year, retail giants attempt to forecast the hottest toys and trends of the holiday season, but also to predict how much the different types of consumer will spend and on what.

So what’s their secret? They use the same techniques that Nate Silver used to correctly predict all 50 states in this year’s election. It’s all about big data analytics; retailers are using it to discover everything about their customers.

[+Forbes / +NetApp Voice]
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