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Social Media Marketing: a Cautionary Tale.
#HPIO UK Editor's blog, by +Richi Jennings for +HPUK, with thoughts from +David Amerland...
Yes, you've probably heard about General Motors cancelling its advertising on Facebook. But that's Over There, across the pond, states-side [That's enough synonyms -Ed.] What about a Facebook ...
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Last year we saw a number of instances where large companies were wrong-footed by social media as they attempted to shoehorn it into their marketing efforts without pausing to give sufficient thought to what they were going to do and why. Though some progress has been made there is still a lot of ground to cover as we see from the account on this article.

+Richi Jennings I am honored you are quoting me. Thank you!
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