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How Expedia Tapped into the Emotional Power of Travel Videos http://rseo.co/1RW670n
Video is undoubtedly one of the most effective marketing vehicles for the travel industry. As part of its successful 'Find Yours' campaign, Expedia leveraged both user-generated and professionally-produced video content to communicate the emotional journey that travel can unlock.

#expedia #travel #videomarketing #travelvideos
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YouTube Updates: No Lull in War on Troll Comments, Better Mobile Experience for All http://rseo.co/1GZC7Of
YouTube is updating the site with 10 new shiny things to provide a better experience for all. New features include better comment management to flush out those trolls, plus access to more analytics data via mobile devices.

#youtube #youtubecomments #youtubeanalytics
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VICE News: Using Social Video to Target and Engage Millennials http://rseo.co/1LQGkoB
VICE has become one of the world’s leading go-to news and current affairs resources for under 34 year olds. How? By bringing back good old-fashioned journalism in the digital video age.

#vice #vicenews #youtube #news
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How Big Brands Hook Viewers with Emotional Content: 4 Takeaways for Video Marketers http://rseo.co/1KaoMov
Big brands have always known that creating authentic, and emotional video content is the best way to reach an audience. Now the rest of us are catching on, and many startups and smaller brands are leveraging the power of emotional impact to produce better content.

#videomarketing #videostrategy #superbowlads
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Craig H
 
A very powerful message, thanks for sharing this.
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Is 'Attention' the New Metric Video Advertisers Need to Pay Attention To? http://rseo.co/1IZUseS
Impressions have always been the standard metric when it comes to video advertising, but there's a new KPI in town - the 'Attention Index'. This measures the shift in consumers’ attention, and the impact that has on ad effectiveness. Is 'Attention' the new metric the video advertising industry needs?

#videoadvertising #AOL #videoads #advertisingmetrics
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$$$
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Video Creators: How-to Properly Disclose Paid Endorsement Deals http://rseo.co/1TB0hFl
The FTC has very specific and clear guidance on how to disclose paid endorsements in video content. Any time an endorsement is made as a result of a relationship with a sponsor, the video creator must make this clear in the video itself.

#ftc #ftcguidelines #sponsorshipdeals #videocreators
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Facebook Raises its Video Game with Revenue Share for Creators http://rseo.co/1GQU6nJ
There were 56.4 Billion video views on Facebook in June 2015, compared to 34.8 Billion views for YouTube. Now, some creators and brands will get the chance to monetize their video content on Facebook as part of an ad revenue scheme. But don't get too excited yet, as you'll need to become an official Facebook partner first.

#facebookvideo #videoadvertising #videoviews
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Mahinda rajapaksha


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How Setting the Video Production Bar Low Can Lead to Higher Viewer Engagement http://rseo.co/1T1rJLc
Not every brand or creator can produce high quality video using the latest equipment and editing software. But, if you deliberately build a low-tech approach into your video creation and marketing strategy, and set expectations low from the start, you could just win over your target audience.

#videoproduction #videotips #videomarketing
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Gary Vaynerchuk: YouTube Channel Review - Through the 'Reel' Wringer http://rseo.co/1GOj0Xm
'Through the Wringer' is a new video marketing series that takes an in-depth look into the video content, marketing, and programming strategy of major players on YouTube. This week, we put entrepreneur and social media guru Gary Vaynerchuk through the wringer.

#garyvaynerchuk #youtube #videomarketing
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6 Ways to Promote Your Music Video on YouTube (if You're Not as Big as Taylor Swift) http://rseo.co/1TOXmJb
Music is one of THE most popular categories on YouTube, and the video site is a very powerful promotional tool for both amateur, and professional, musicians. Competition is fierce, but you don't have to be Taylor Swift to generate views and engagement if you follow some simple advice.

#musicvideos #youtube #taylorswift #videoseo
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YouTube Advertising: Do Partner Revenue Terms Need to Be Clearer? http://rseo.co/1Ljfs2k
Creators who monetize their content on YouTube can earn revenue from advertising placed against those videos. But how does that system work? There seems to be some confusion within the community, particularly when it comes to ads being clicked.

#youtube #videoadvertising #youtubepartners #youtubetrueview
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Casey Neistat: YouTube Channel Review - Through the 'Reel' Wringer http://rseo.co/1K0jTjm
'Through the Wringer' is a brand new series from VidiSEO that takes a deep-dive into the video programming and marketing strategy of major players on YouTube - from big-name brands, to top independent creators. This week, we put filmmaker Casey Neistat through the wringer - and he comes out pretty well.

#caseyneistat #vidiseo # videostrategy # youtube
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Video Marketing: Tips and trends for video creators and internet marketers.
Introduction
ReelSEO is all about the world of online video and it's power to promote awareness, drive engagement, and tell a story better than any other medium on earth. We strive to help evangelize for the industry, collect and disseminate best practices, and learn a little bit while doing it.

Founded by Mark Robertson in 2008, ReelSEO has established itself as the leading source for news, trends, tips, and other information for the online video industry and currently reaches an audience of 250K unique visitors every month.  

Whether you're a content producer, publisher, brand or marketer,  ReelSEO will keep you up-to-date on the latest happenings in the online video world, including:
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