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Rakuten.com
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Shopping is Entertainment
Introduction
Rakuten.com's mission is to deliver an outstanding shopping experience to over 18 million customers and offering a broad selection of goods and merchants. Rakuten.com is a true marketplace which empowers retailers to build individual relationships and go the extra mile for their customers. As opposed to the vast majority of faceless, transactional e-commerce marketplaces which also sell directly to consumers, Rakuten.com is focused on building relationships with merchants and consumers, differentiating on experience and not price alone.

Rakuten.com's focus is on delivering more than just a transactional experience to consumers, instead making connections between merchants and buyers via its ‘discovery’ shopping, video content and reviews. Rakuten.com believes that e-commerce should be entertainment and fun for customers.

Rakuten.com is a true shopping market that differs from the vending machine model and ‘nameless, faceless’ offerings delivered by other online retail markets and strives to remind its valued customers that there are actual people behind the veil of buying online, emphasizing that consumers have a choice about who and where they buy from. Fundamentally, consumers should be able to buy from people, not the internet. This approach allows merchants to truly differentiate and succeed in an increasingly crowded online world

About Rakuten Inc
Rakuten, Inc. (Tokyo: 4755) is the largest e-commerce company in Japan, and third largest e-commerce marketplace company worldwide. Rakuten provides a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports.

The company is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas
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