Facebook users watch videos four billion times a day across the social network. Now, Facebook is getting serious about making money from that vast audience.
Facebook said it would begin sharing ad revenue with video creators, a move designed to attract more polished content and more ads. If successful, the effort will make Facebook a more serious threat to Google’s YouTube in online video.
Over the last few weeks, Facebook has conducted a small-scale test of a “suggested videos” feature in its iPhone app: When a user clicks to see videos related to one in his Newsfeed, he’s presented with a string of related content selected from all the video that’s posted to Facebook.
Facebook soon will add in-line autoplay ads that appear between the clips in the suggested videos.Facebook will keep 45% of the revenue from those ads, and it will share the other 55% with partners whose videos are viewed in the suggested-video window. This 55% money will be divided between the partners based on the time users spend viewing each clip.
Youtube is also giving the same 55% of the revenue to the Video creators, and it used to show pre-roll ads. But Facebook decided to take the approach of delivering ads in the suggested-video streams, and prorating rev-share based on user viewing time, instead of going the pre-roll route.
Because, serving pre-roll ads just wouldn’t work for how Facebook displays videos, which automatically start playing , with the sound muted in users’ Newsfeeds. When video is autoplaying, it’s very hard to put an ad in front of the content because someone isn’t sure what they’re going to see after the pre-roll
Fox Sports, the NBA, Hearst, Funny or Die and Tastemade are among the media companies working with Facebook on the test of the suggested-video ads
Over the next two weeks, Facebook plans to widen the test of “suggested videos” to several million users and start serving up ads.
The initiative is aimed at smartphones, source of 75% of video views on Facebook.
Initially, the suggested videos will be available only for Apple’s iPhones. The company plans to bring it to Android devices and the web in the coming months.
During the first few months, Facebook won’t charge advertisers for ads shown, so there won’t be any revenue to share.
Facebook’s launch of an ad revenue-sharing program for content partners certainly should better equip it to rival YouTube as a home for Internet video.
But Facebook still must come up with better tools for content creators to pull down copyrighted material, as YouTube has done with Content ID.
YouTube generated about $4 billion in revenue in 2014; Facebook is expecting to generate $1.5 billion in revenue from video ads next year.
#robotics #health #technology
Harvard Engineers have developed a soft robotic glove that allows people with limited hand mobility to grasp and pick up objects.
This device could help the estimated 6.8 million people in the United States who have hand mobility issues, whether from a degenerative condition, stroke, or old age.
Storing solar energy as hydrogen is a promising way for developing comprehensive renewable energy systems. To accomplish this, traditional solar panels can be used to generate an electrical current that splits water molecules into oxygen and hydrogen, the latter being considered a form of solar fuel. However, the cost of producing efficient solar panels makes water-splitting technologies too expensive to commercialize. EPFL scientists have now developed a simple, unconventional method to fabricate high-quality, efficient solar panels for direct solar hydrogen production with low cost. The work is published in Nature Communications.
#technology #technews #science
Instruments that measure the properties of light, known as spectrometers, are widely used in physical, chemical, and biological research. These devices are usually too large to be portable, but MIT scientists have now shown they can create spectrometers small enough to fit inside a smartphone camera, using tiny semiconductor nanoparticles called quantum dots (QD).
Such devices could be used to diagnose diseases, especially skin conditions, or to detect environmental pollutants and food condition.
The earliest spectrometers consisted of prisms that separate light into its constituent wavelengths, while current models use optical equipment such as diffraction gratings to achieve the same effect. Spectrometers are used in a wide variety of applications, such as studying atomic processes and energy levels in physics, or analyzing tissue samples for biomedical research and diagnostics.
Replacing that bulky optical equipment with quantum dots allowed the MIT team to shrink spectrometers to about the size of a U.S. quarter, and to take advantage of some of the inherent useful properties of quantum dots.
Quantum dots, a type of nanocrystals discovered in the early 1980s, are made by combining metals such as lead or cadmium with other elements including sulfur, selenium, or arsenic. By controlling the ratio of these starting materials, the temperature, and the reaction time, scientists can generate a nearly unlimited number of dots with differences in an electronic property known as bandgap, which determines the wavelengths of light that each dot will absorb.
The new quantum dot spectrometer deploys hundreds of quantum dot materials that each filter a specific set of wavelengths of light. The quantum dot filters are printed into a thin film and placed on top of a photodetector such as the charge-coupled devices (CCDs) found in cellphone cameras.
The researchers created an algorithm that analyzes the percentage of photons absorbed by each filter, then recombines the information from each one to calculate the intensity and wavelength of the original rays of light.
The more quantum dot materials there are, the more wavelengths can be covered and the higher resolution can be obtained. In this case, the researchers used about 200 types of quantum dots spread over a range of about 300 nanometers. With more dots, such spectrometers could be designed to cover an even wider range of light frequencies.
The French Drone company Parrot has unveiled a new kind of Drone named as "Hydrofoil". These innovative drones can fly through the air as well as skim across water like boat.
They rise out of the water to hover over the surface and rush like the racers in a sailing match.
It's operation is actually quite simple. By attaching the drone perpendicular to the body of the boat, the gadget sends its thrust rearward instead of down, causing the boat to move forward.
Hydrofoil robot will cost around $180, and it can go up to 6-miles-per-hour
- National Engineering College, nalatinputhur, kovilpati, indiapresent
- TMB McAvoy School, ottapidaram, Tuticorin District, India
- John the baptist Hr. Sec. School, Puthiamputhur, Tuticorin District, India
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