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The Place Brand Observer
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Place branding and reputation insights, strategies, thoughts, examples
Place branding and reputation insights, strategies, thoughts, examples

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Sustainability Leaders Project discusses the impacts of destination marketing on destination sustainability in this interview with Judy Kepher-Gona. Offering examples from India and New Zealand, Judy highlights the central role DMOs play as facilitators or inhibitors, through their marketing and branding work.

Is destination marketing a burden or an opportunity for tourism sustainability?

https://placebrandobserver.com/destination-marketing-burden-opportunty-tourism-sustainability/
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United Kingdom: How does the UK perform in global rankings measuring talent attraction potential, public diplomacy, soft power strength and environmental sustainability? What influence has the Brexit vote had on the international reputation of the United Kingdom? Answers in this summary of global reports, studies and rankings on country performance, brand image and reputation.
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Mexico City, one of Latin America’s business and cultural hubs, is a city full of contradictions, judging by international rankings and research. The high levels of inequality and corruption, as well as enduring and harmful stereotypes, especially during the Trump era, also permeate the city’s image abroad. So how is Mexico City performing in terms of reputation and influence, business attractiveness and sustainability?
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Chunying Wen, Professor at the Communication University of China in Beijing, in this interview discusses place branding research and city branding in China. She tells us about the growing interest in a less marketing-focused and more resident-centered, inclusive approach to city branding, and illustrates how the research community is using “place branding” as a shared area of interest to network across academic disciplines.
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Placemark Solutions is committed to helping businesses and destinations create sustainable solutions that benefit both visitors and locals. We believe that tourism, when carefully developed and managed, has potential to contribute solutions to some of the grand challenges faced by society.

Learn more about the company in our Directory:

https://placebrandobserver.com/directory/placemark-solutions/
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UP THERE, EVERYWHERE is the world’s first global cloud based agency: a brand and digital marketing consultancy. With offices based across the globe including Stockholm, Hamburg, Amsterdam, London and New York.

Discover their story in our diretory:
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Interview with Professor Chunying Wen on #PlaceBranding Research and #CityBranding in #China:

Chunying Wen, place branding scholar and Professor at the Communication University of China in Bejing, in this interview discusses place branding research and city branding in China. Learn about the growing interest in a less marketing-focused and more…
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Leonardo “Don” Dioko, Professor and Director of the International Tourism Research Centre of Macau at the Institute for Tourism Studies in Macau, China, in this interview reflects on tourism marketing and destination branding research. He also addresses the pitfalls of region branding, referring to China’s Greater Bay Area development, and gives us a sneak preview of the upcoming Place Branding conference hosted by his institute in Macau this December.
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NEW: Introducing Speaker Profiles - The Place Brand Directory

NEW: Speaker profiles. Experienced place brand thinkers, managers and advisors present their speaking skills and availabilities for keynotes at conferences, workshop or master classes.
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Many places, especially popular cities like Barcelona, Copenhagen, Berlin etc., are now entering a ‘second phase’ in their branding and marketing. They have already established their brands, been successful and are now wanting to move the narrative and story of the place further. Typically, pressure comes from newly elected politicians, eager to build their legacy by changing brand initiatives and visual identity components, such as logos.

Unlike the usually more short-term focused and campaign-driven work of their marketing colleagues, place brand developers and managers deal with a task which requires long-term commitment and continuity. But how to resist these pressures, and at the same time maintain momentum of a place brand, once it is established? We asked our expert panel – here’s what they suggest.
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