I like the looks of it. It will make it easier to direct people to your instagram.
I think it's a good thing. So long as they continue to keep it simple I don't see a problem. That said, it is owned by Facebook now so I'd image that we will start seeing "sponsored images" or some money grabbing crap like that in the near future.
Maybe a good thing. Just another social profile to have and keep updated if you use it. Choices are good but less is more!
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