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Merkle | Periscopix
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Merkle | Periscopix

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Has next month's budget been slashed? D​iscover a few nifty strategies to ensure that a proposed budget cut doesn't just mean having to pause all your highest spending keywords.
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Merkle | Periscopix

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The average UK smartphone user checks their phone 221 times a day. That’s almost 13 times an hour! So what does this mean for your Paid Search campaigns?
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Vim and Laura have helped Google to create their first UK Customer Match case study with Roland Mouret!
Looking for a way to deepen their relationship with their most loyal customers, Roland Mouret uses Adwords Customer Match to invite them to an exclusive online sale.
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James shows how to optimise Facebook Relevance Scores and how doing this helped to reduce the CPA for one of our clients by 47%
Find out more about Facebook’s quality assurance metric and what you can do to ensure your campaigns are as efficient as possible.
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Merkle | Periscopix

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Tom talks about the recent changes to the Periscopix brand #MerkleProud  
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Read more about how Google’s Customer Match has affected our approach to paid search strategies through changing the way we think about audiences.
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Merkle | Periscopix

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Simple fixed funnels are less and less common, which exposes some flaws in the way GA’s reports work. In this blog, Ana outlines the issues and our solutions.
Ever found yourself trying to analyse a goal funnel where the goal itself and some of the funnel steps are common on several journeys? We show you how we solved this problem using virtual pageviews.
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Google Analytics has again enhanced AdWords reporting by rolling out four more integration updates. In this article we will walk through each of those features.
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We show you how to use web query reports in DoubleClick Search to improve your PPC reporting
Find out how you can use the web query functionality in DoubleClick Search to expand your arsenal and provide a more autonomous reporting solution.
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Find out how we used Google's Universal App Campaigns to increase Tesco app installs fivefold & lower cost per install by 38% #google #adwords
Tesco is one of the world’s largest retailers with extensive grocery and general merchandise ranges. A multichannel approach allows Tesco to leverage the existing store network and online expertise to make customers’ shopping trips even easier.
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Merkle | Periscopix

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And on a related note, who's going to win Euro 2016?!
With Euro 2016 starting in less than 2 months, lets look at how programmatic and PPC are like two players in a football team, working together for that goal.
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Are inconsistencies between GA and AdWords getting you riled? We look at some of the most common discrepancies and why they are perfectly natural.
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When you talk about AdWords vs Analytics goals, are you referring to imported goals?
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Everything Pay Per Click, Web Analytics and Programmatic Display Advertising
Introduction

Periscopix runs massively effective online advertising campaigns for some of the world’s biggest brands.

We live and breathe Pay Per Click, Google Analytics and Real-Time Bidding – and set new standards in these disciplines every day. (We’re even training Google how to get more out of their own tools.)

Our 200+ clients include Cath Kidston, JP Morgan, Toys R Us and the Universal Music Group. We also support a wide range of charities including Scope and Bliss.

We work across sectors from ecommerce and retail, through travel, publishing, legal and financial services. And we cover all geographical markets – helping our clients to increase their presence worldwide.

Do we think one size fits all? Never. 

Do we take shortcuts? No way. 

What is our single focus? Knock-out results for our clients. 

Are we geeks? Loud and proud. 

Do we love what we do? More than any other agency.

It’s the love that makes the difference. We innovate because we’re passionate about search. We get the results because we like rolling up our sleeves and doing things differently.

And our clients love it too. They get great results and work with teams of happy, interested people who care.

Contact Information
Contact info
Phone
0207 234 0500
Email
Address
21 Queen Elizabeth Street London SE1 2PD