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Merkle | Periscopix
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Merkle | Periscopix

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Say goodbye to the familiar sight of the old GA logo, and say hello to the slick new 360 Suite homepage.
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Optimize 360 makes it quick and easy to create A/B, Multivariate or Redirect tests. But, as Optimize is a new player to the not-so-new CRO game, what sets this apart from all other optimisation tools?
An initial look at Optimize 360, Google's latest website testing and personalisation tool. We'll show you how this new tool makes testing quick and easy, with personalised targeting at the forefront.
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Google recently announced an integration between Google Drive and BigQuery. We will look at a practical use case for e-commerce retailers and go through some set up instructions.
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Do you have an app that’s important to your business but are struggling to know where to start with the promotion of this crucial revenue stream? Then why not turn to digital channels.
Through a host of new features across the AdWords and DoubleClick stack, promoting your app, and crucially re-engaging potential customers online is just getting easier and easier.​
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Could Lightbox ads help your Google Display Network campaigns?
Light up your life: have you thought about including Lightbox ads in your GDN activity? If not, here’s a quick run-through of what they are, how to set them up, and how they worked for one of our clients.
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Janie joined Periscopix in March and has traveled the world - twice! She is a keen runner and a qualified SSI scuba diver and lifeguard. Having recently finished our three month training programme​ - she gives us the low-down on life as a new joiner.
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Merkle | Periscopix

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With digital advertising spend set to overtake TV spend this year, now is the time to take full advantage of the digital marketing landscape.
Brand safety can be a touchy subject in the programmatic world, so, like your brand, let’s keep the conversation PG by talking about the Lion King instead.
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"Like many in the Analytics team, Joe has a strong mathematical background. Having studied Mathematics at the University of Birmingham with a few coding modules for good measure, Joe has a highly analytical mind."
Joe has been at Periscopix for almost eight months now so we thought it about time we asked him about the ins and outs of life as a Web Analyst.
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Google's Analytics 360 Suite is all about the specialization of tools used in the different aspects of our online marketing and analysis process. Google Analytics can't do everything perfectly so Attribution and Reporting will now have their own tailored tools via Attribution 360 and Data Studio 360.
An Initial look at Google's new reporting tool from the Google Analytics 360 Suite, Data Studio.
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Making the Leap from Adobe Analytics to Google Analytics Premium – and Not Looking Back
Several years ago, eFinancialCareers (EFC) were looking to start to use data to drive their decision making. They now use GA 360, and haven't looked back!
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One night, two ceremonies, THREE awards!
Another three trophies were added to our collection last week at the DataIQ Talent Awards and the RAR Digitals Awards.
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If you already have a DoubleClick pixel implemented on site and you need a quick solution for implementing a new tag on the site, dynamic tags are the answer.
In this blog we’ll introduce DoubleClick’s dynamic tags and discuss their uses and features.
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Everything Pay Per Click, Web Analytics and Programmatic Display Advertising
Introduction

Periscopix runs massively effective online advertising campaigns for some of the world’s biggest brands.

We live and breathe Pay Per Click, Google Analytics and Real-Time Bidding – and set new standards in these disciplines every day. (We’re even training Google how to get more out of their own tools.)

Our 200+ clients include Cath Kidston, JP Morgan, Toys R Us and the Universal Music Group. We also support a wide range of charities including Scope and Bliss.

We work across sectors from ecommerce and retail, through travel, publishing, legal and financial services. And we cover all geographical markets – helping our clients to increase their presence worldwide.

Do we think one size fits all? Never. 

Do we take shortcuts? No way. 

What is our single focus? Knock-out results for our clients. 

Are we geeks? Loud and proud. 

Do we love what we do? More than any other agency.

It’s the love that makes the difference. We innovate because we’re passionate about search. We get the results because we like rolling up our sleeves and doing things differently.

And our clients love it too. They get great results and work with teams of happy, interested people who care.

Contact Information
Contact info
Phone
0207 234 0500
Email
Address
21 Queen Elizabeth Street London SE1 2PD