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Patrick O'Keefe
Works at iFroggy Network
Lives in Kitty Hawk, NC
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Patrick O'Keefe

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+Kickstarter +Higher Logic is the world’s largest crowdfunding platform, with $2.3 billion dollars pledged to more than 112,000 successful projects. The company has a firm grasp of the best practices that can improve a campaign’s chances of success.

In part, this knowledge comes from their large community of creators, who continue to refine and identify new “best” ways of using the service. +Carol Benovic-Bradley, of Kickstarter’s learning and engagement team, within the larger community team, works to surface these insights and connect creators with one another, raising the bar for the platform as a whole. We discuss those efforts, plus:

• The size and scope of Kickstarter’s community team
• Why data can be noisy and distract from the big picture
• How you can make room for diverse voices in your community

Thank you to +Higher Logic for their support of our program.
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If you’re interested in community as a profession, and you’re looking to build your experience, start an online community. This industry is full of amazing people who trace their roots back to taking initiative, not simply reading and studying, but actually doing. Our guest on today’s show is an example of this.

+Andy McIlwain, who works in community at +GoDaddy, will tell you that he has only been doing this “professionally” for one year. But his experience in community dates back to the late ’90s, when he began to moderate and manage gaming communities on a volunteer basis and as something he did on the side. But when a perfect job opened up at GoDaddy, he found that the skills he had been building for the last 15+ years translated pretty easily to the corporate world. We also discuss:

• What ezboard and Medium have in common
• The partnership model for growing online communities
• How GoDaddy identified the customers they wanted to be early adopters in their community
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"Love liberates. It doesn't just hold—that's ego. Love liberates. It doesn't bind. Love says, 'I love you. I love you if you're in China. I love you if you're across town. I love you if you're in Harlem. I love you. I would like to be near you. I'd like to have your arms around me. I'd like to hear your voice in my ear. But that's not possible now, so I love you. Go.'" — Dr. Maya Angelou
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Alex Embry has been with me as a moderator for more than seven years. He also happens to be a SWAT team commander and training sergeant at the McHenry County Sheriff's Office, outside of Chicago, where he has worked for 12 years.

He is one of two moderators, of my current team, that works in law enforcement. This isn’t something we did deliberately, but I also don’t think it’s a coincidence. There are some really interesting correlations between good law enforcement and good moderation. That’s what we explore with Alex on this episode, including:

• Why policing and moderation are about more than identifying violations
• How to limit and address abuse of power and corruption
• When suicide and offline threats should be taken to law enforcement

Thank you to +Higher Logic for their support of our program.
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Sometimes, when people talk about the "evolution" of forums or what "modern" forums are, it sounds like Donald Trump saying he will Make Forums Great Again.
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When it comes to community guidelines, there is a lot more to them than just writing and publishing a single document. The application of them spawns a series of processes that ensure consistency and keep them up to speed with challenges currently facing the community.

+Zack Sheppard has spent time in community at Flickr, Pinterest and Kickstarter, helping them to develop guidelines, enforce them and train staff members how to do so. This episode features a loose discussion around internal and external community guidelines. Plus:

• The value of a strong mentor in the community space
• How enforcement guidelines help create consistency between staff members
• What it’s like to update the guidelines of a community like Flickr

Thank you to +Higher Logic for their generous support of our program.
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This is SUCH A GREAT AD. I love it. 
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Community pros on the front lines, the ones who stand between your members and disturbing content, are often viewed as expendable. Use them up, and hire more. Even though they may see the most psyche-damaging content the internet has to offer, companies usually do not make their mental health a priority.

+Joi Podgorny argues that not only should companies offer this support, they have an ethical responsibility to do so. This episode is all about how these professionals should be treated by their employers, which will allow those employers to get the greatest work out of them. Topics include:

• How to ensure remote workers aren’t viewed by the office as outsiders
• The ways that companies can emotionally support the moderators of sensitive content
• Why taking care of other people’s kids online is so impactful

Thank you to +Higher Logic for their generous support of our program.
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Ted Sindzinski (+Ted S) is a world-class digital marketer, who has led those efforts at SVS, Monster Cable/Beats by Dr. Dre and Jenny Craig. He’s also done something that most marketers never have: co-found a large, category-leading online community.

There aren’t many digital marketers that have the understanding of community that Ted does, an understanding that he applies to marketing efforts to leverage the power of community (especially third party communities that the brands he works with don’t own) to drive sales and revenue. Among our topics:

• Justifying the investment of a forum outreach program
• How community owners can convince companies to make them part of their paid media spend
• The ways that businesses can begin to understand the impact communities are having on their sales
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Oprah Winfrey has one of the strongest personal brands in the world, with a massive legion of fans, subscribers and supporters interacting with her online initiatives every single day. This includes a substantial online community and UGC-tied efforts.

+Jenn Pedde, my guest on the latest Community Signal, spent almost two years as lead community manager for Oprah’s online communities. This included transitioning from the previous community management team, that had been in place for 16 years, as well as moderation, staffing, community engagement, customer service and more. Plus:

• Why (some) for-profit companies should launch alumni networks for ex-employees
• The creation of #cmgrchat and the viability of Twitter chats in 2016
• Imposter syndrome and how Jenn felt it when taking over the Oprah account
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One of the hardest things to do, as a creator, is to find people who will support your work financially without asking you to compromise on it.
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As health care and pharmaceutical companies aim to better understand specific medical conditions, they are turning to online communities of engaged patients, to conduct research and recruit for clinical trials.

Health Union is at the center of these efforts. Their business is managing a collection of communities, each focused on a different medical condition. They generate revenue by connecting companies with the people in their communities – the patients those companies want to serve. This episode features a deep drive into these programs with chief community officer Amrita Bhowmick. Plus:

• Why health care companies are choosing to work with online communities
• What does the community get out of participating in research?
• How Health Union seperates community from sales to avoid a conflict of interest
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Story
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Author, Speaker, Entrepreneur
Introduction

Patrick O’Keefe has been managing online communities since 2000 and is the author of Managing Online Forums, a practical guide to managing online communities and social spaces. He hosts the Community Signal podcast.

Patrick has spoken about community for CNN, Dell, FedEx, South by Southwest, Australian National University, Northwestern University and Arizona State University. He has been cited for community management expertise by the media (Entrepreneur, WebProNews, Convince & Convert, Social Media Explorer, local CBS, NBC and ABC affiliates), and in dozens of books and academic papers.

Bragging rights
I led my little league in candy selling for two separate years, earning a $50 check and a Huffy bicycle, I have been retweeted by Diddy many times and I have DJed with DJ Jazzy Jeff on Turntable.fm.
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Currently
Kitty Hawk, NC
Contact Information
Work
Email
AIM
iFroggynet
Skype
patrick_okeefe
Address
P.O. Box 1922, Kitty Hawk, NC 27949
Work
Occupation
Owner, iFroggy Network
Employment
  • iFroggy Network
    Owner, 1998 - present
Basic Information
Gender
Male
Birthday
November 21
Patrick O'Keefe's +1's are the things they like, agree with, or want to recommend.
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