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Patrick O'Keefe
Works at iFroggy Network
Lives in Kitty Hawk, NC
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Patrick O'Keefe

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+Allison Leahy, +Fitbit’s director of community, is the architect of the company’s 80+ member community team. After building a large private community that required login to view, she led an effort to make that community publicly viewable by all.

This type of move presents a series of challenges. How will current members react? What are the legal ramifications? Will it lead to an increase in disruptive members? On this episode, we discuss how Fitbit navigated these issues, resulting in a 300% increase in traffic and a 175% increase in content. Plus:

• The struggle to unify customer service data
• Allison’s favorite KPIs
• Why Fitbit tries not to answer community questions for at least 24 hours
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Patrick O'Keefe

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At schools around the world, buddy benches are helping kids to more easily find friends. Could your online community use one?
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Patrick O'Keefe

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"When you've had a certain amount of success, it seems like it should breed confidence. But it actually doesn't. It's the craziest thing. When you win a lot, you lose the ability to lose. You're not allowed to lose anymore.

"You actually lose the ability to create. The reckless abandon. It's something I'm getting back, from watching my kids. They really don't care. That kind of reckless abandon, and that lack of fear. And not trying to protect anything. And not trying to live up to a legacy, or anything like that, gives you freedom. Fear is the killer of creativity."

- Will Smith

https://www.youtube.com/watch?v=CT4zlcKgOm8
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Patrick O'Keefe

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Write like you expect someone to read it.

Because they will. We live in an age where, whether you criticize or praise someone, you shouldn't be shocked when they see it.
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Not every company is ready to invest in community, or what they think of as “community,” anyway. Half-hearted, impatient efforts can do more harm than good and leave both the company and it's customers unhappy.

+Sarah Judd Welch heads Loyal, a community agency that helps brands develop and leverage their communities online. But that doesn’t mean that every company she talks to gets pushed off the community cliff. Plus:

• Why the ROI of community doesn’t actually matter
• Metrics to measure community quality
• The viability of Slack as a community platform
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If you manage an online community long enough, you will have members who experience the ups and downs that life has to offer. They’ll accomplish great things. They’ll find love, get married and have kids. But they’ll also deal with personal loss. They’ll fall ill, and they’ll die.

+Sue John, a community manager and engagement specialist at Emoderation, launched the definitive community for British expatriates. She guided it for 15 years, and it grew to more than 10 million posts. Not one, but (at least) four couples met and were married, because of that community. Members have also passed away. On Community Signal, we explore the joy and pain that comes with the long term management of an online community.
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Patrick O'Keefe

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When you are hiring for your community team, you might post a job online, read through applications, identify candidates, conduct interviews and choose the best one. It’s a long process, and it can be difficult to get to know any candidate all that well.

+Jennifer Sable Lopez, the senior director of community and audience development at +Moz, has found a quicker, more efficient way to identify qualified candidates they already know well: poach them from other departments and from their community. Plus:

• How Moz divides responsibilities between the community and audience development teams
• Investing money in quality forum answers
• Making sure that your team takes their vacation time
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When large online communities have problems, they are often talked about as if they are new. But usually, the issues have been simmering for a long time and are the result of choices that were made by community leaders long ago.

The foundation of healthy community is really the focus of today’s episode of Community Signal. Derek Powazek is truly an online community veteran. He authored one of the earliest books about our work, Design for Community, which turns 15 years old this year. If you want to be reminded that good community strategy endures the test of time, pick up a copy. Plus:

• What community professionals can learn from farmers
• The cause of bad community behaviors
• Why addiction should be left out of your project goals
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Patrick O'Keefe

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I have one simple rule that I adhere when responding to criticism.

I'm not only responding to the person who was critical. I am responding to every person who will ever read that criticism and/or my response to it. They may agree with me. They may not. They may be on the fence.

But memories last a long time, and the internet is forever. That conversation will live beyond its context. That video you release, the response you post on Yelp or Amazon, the blog or forum post you write about critics... assume people will be directed to it for a long, long time.

While lashing out might feel good, and your most hardcore supporters might get a kick out of it, it only entrenches your critics and (most importantly) drives away the people who were undecided.
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Genius: $56.9 million in funding, 6+ years to add a report abuse button (and they only did it after a member of Congress asked them to).

This is a community-minded deep dive into Genius' handling of abuse on their platform. Unfortunately, it's not a great picture.
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Why do community professionals burnout? Beyond the normal reasons for burnout in any field, there are a few things that we can point to, that we experience more frequently than the average profession.
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Patrick O'Keefe

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Ugly day for my state. My rep is one of the few who voted against it. Hope we can vote some of these folks out in November. #WeAreNotThis
Proposed legislation for Wednesday’s unusual special General Assembly session wasn’t released publicly Tuesday, but legislative leaders indicate the bill could go well beyond halting Charlotte and other local governments from issuing mandates for transgender people on bathrooms and locker rooms.
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Have him in circles
4,988 people
Tal Arc en ciel's profile photo
Lavinia Bebu's profile photo
Mike Moore's profile photo
Amanuel Admasu's profile photo
Sirley Perez's profile photo
Park SamJong's profile photo
richard asare's profile photo
Sean O'Keefe's profile photo
Carrsten Johan Thessen's profile photo
Work
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Owner, iFroggy Network
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  • iFroggy Network
    Owner, 1998 - present
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Male
Birthday
November 21
Story
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Author, Speaker, Entrepreneur
Introduction

I run the iFroggy Network, a publisher of websites, and have been managing online communities since 2000. With this experience in mind, I authored the book “Managing Online Forums,” a practical guide to managing online social spaces, and speak at conferences and events.

I am passionate about online community and I regularly write and speak about online community and social media. For more information, please see my speaking page.

I write about online community at ManagingCommunities.com and more at patrickokeefe.com. On Twitter, you can find me @iFroggy.

Bragging rights
I led my little league in candy selling for two separate years, earning a $50 check and a Huffy bicycle, I have been retweeted by Diddy many times and I have DJed with DJ Jazzy Jeff on Turntable.fm.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
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Kitty Hawk, NC
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Email
AIM
iFroggynet
Skype
patrick_okeefe
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P.O. Box 243, Harbinger, NC 27941
Patrick O'Keefe's +1's are the things they like, agree with, or want to recommend.
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