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Patrick O'Keefe
Works at iFroggy Network
Lives in Kitty Hawk, NC
5,023 followers|281,839 views
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Patrick O'Keefe

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"Love liberates. It doesn't just hold—that's ego. Love liberates. It doesn't bind. Love says, 'I love you. I love you if you're in China. I love you if you're across town. I love you if you're in Harlem. I love you. I would like to be near you. I'd like to have your arms around me. I'd like to hear your voice in my ear. But that's not possible now, so I love you. Go.'" — Dr. Maya Angelou
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Patrick O'Keefe

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Ted Sindzinski (+Ted S) is a world-class digital marketer, who has led those efforts at SVS, Monster Cable/Beats by Dr. Dre and Jenny Craig. He’s also done something that most marketers never have: co-found a large, category-leading online community.

There aren’t many digital marketers that have the understanding of community that Ted does, an understanding that he applies to marketing efforts to leverage the power of community (especially third party communities that the brands he works with don’t own) to drive sales and revenue. Among our topics:

• Justifying the investment of a forum outreach program
• How community owners can convince companies to make them part of their paid media spend
• The ways that businesses can begin to understand the impact communities are having on their sales
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Oprah Winfrey has one of the strongest personal brands in the world, with a massive legion of fans, subscribers and supporters interacting with her online initiatives every single day. This includes a substantial online community and UGC-tied efforts.

+Jenn Pedde, my guest on the latest Community Signal, spent almost two years as lead community manager for Oprah’s online communities. This included transitioning from the previous community management team, that had been in place for 16 years, as well as moderation, staffing, community engagement, customer service and more. Plus:

• Why (some) for-profit companies should launch alumni networks for ex-employees
• The creation of #cmgrchat and the viability of Twitter chats in 2016
• Imposter syndrome and how Jenn felt it when taking over the Oprah account
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One of the hardest things to do, as a creator, is to find people who will support your work financially without asking you to compromise on it.
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As health care and pharmaceutical companies aim to better understand specific medical conditions, they are turning to online communities of engaged patients, to conduct research and recruit for clinical trials.

Health Union is at the center of these efforts. Their business is managing a collection of communities, each focused on a different medical condition. They generate revenue by connecting companies with the people in their communities – the patients those companies want to serve. This episode features a deep drive into these programs with chief community officer Amrita Bhowmick. Plus:

• Why health care companies are choosing to work with online communities
• What does the community get out of participating in research?
• How Health Union seperates community from sales to avoid a conflict of interest
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The ability to communicate clearly is so important for community professionals. We say this a lot, but we rarely break it down much beyond that. What we really mean is that you have to be able to explain things. Explanation is a skill.

How you explain something is as important as what you’re explaining. It impacts how well your message is understood and whether or not people will be supportive of it. Quality explanations make your life easier. Poor explanations make it harder.

When I need help explaining something, I turn to +Lee LeFever, a pioneer in online explainer video space as the founder of +Common Craft. They have helped Google, Intel, LEGO, Ford, Twitter and others explain their products to the world. What many don’t know is that Common Craft was actually started as an online community consultant and Lee has a great background in the community space. We discuss:

• Why you should create explainer videos for your community
• How to explain changes and problems
• The reasons that explanations fail

Thank you to +Higher Logic for their support of our program.
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Ghostbusters is my favorite movie and has been for a very long time. I dressed up as a Ghostbuster for Halloween, I had the firehouse, the car, the figures. I STILL HAVE THEM, actually.

My childhood is fine.

If anything, it was ruined yesterday when my youngest brother turned 18. That means I'm getting old. It's not easy being 50!
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Patrick O'Keefe

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Alex Embry has been with me as a moderator for more than seven years. He also happens to be a SWAT team commander and training sergeant at the McHenry County Sheriff's Office, outside of Chicago, where he has worked for 12 years.

He is one of two moderators, of my current team, that works in law enforcement. This isn’t something we did deliberately, but I also don’t think it’s a coincidence. There are some really interesting correlations between good law enforcement and good moderation. That’s what we explore with Alex on this episode, including:

• Why policing and moderation are about more than identifying violations
• How to limit and address abuse of power and corruption
• When suicide and offline threats should be taken to law enforcement

Thank you to +Higher Logic for their support of our program.
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Sometimes, when people talk about the "evolution" of forums or what "modern" forums are, it sounds like Donald Trump saying he will Make Forums Great Again.
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When it comes to community guidelines, there is a lot more to them than just writing and publishing a single document. The application of them spawns a series of processes that ensure consistency and keep them up to speed with challenges currently facing the community.

+Zack Sheppard has spent time in community at Flickr, Pinterest and Kickstarter, helping them to develop guidelines, enforce them and train staff members how to do so. This episode features a loose discussion around internal and external community guidelines. Plus:

• The value of a strong mentor in the community space
• How enforcement guidelines help create consistency between staff members
• What it’s like to update the guidelines of a community like Flickr

Thank you to +Higher Logic for their generous support of our program.
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I just added a section on integrity to the Community Signal sponsorship page. It definitely costs us sponsors, but we aim to have the highest ethical standards for sponsors in the community industry.

Community Signal serves community professionals, not the companies that serve the industry.
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Patrick O'Keefe

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Mike Pence in 2001: "Despite the hysteria from the political class and the media, smoking doesn't kill."

Yeah, and two years later, my grandfather was diagnosed with lung cancer. And a year after that, he died.

The CDC calls smoking "the leading cause of preventable death," and Pence flippantly compares it to "the dangers of sports utility vehicles."

No thanks.
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Have him in circles
5,023 people
comando kenyatta's profile photo
Cyndi Masters's profile photo
nostriana mbengono okomo's profile photo
Mr_ Smot's profile photo
Dinny Selby's profile photo
Liz Hammond's profile photo
senouni kaki's profile photo
Nsobya Henry's profile photo
Shaibend Françoise's profile photo
Work
Occupation
Owner, iFroggy Network
Employment
  • iFroggy Network
    Owner, 1998 - present
Basic Information
Gender
Male
Birthday
November 21
Story
Tagline
Author, Speaker, Entrepreneur
Introduction

Patrick O’Keefe has been managing online communities since 2000 and is the author of Managing Online Forums, a practical guide to managing online communities and social spaces. He hosts the Community Signal podcast.

Patrick has spoken about community for CNN, Dell, FedEx, South by Southwest, Australian National University, Northwestern University and Arizona State University. He has been cited for community management expertise by the media (Entrepreneur, WebProNews, Convince & Convert, Social Media Explorer, local CBS, NBC and ABC affiliates), and in dozens of books and academic papers.

Bragging rights
I led my little league in candy selling for two separate years, earning a $50 check and a Huffy bicycle, I have been retweeted by Diddy many times and I have DJed with DJ Jazzy Jeff on Turntable.fm.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Kitty Hawk, NC
Contact Information
Work
Email
AIM
iFroggynet
Skype
patrick_okeefe
Address
P.O. Box 1922, Kitty Hawk, NC 27949
Patrick O'Keefe's +1's are the things they like, agree with, or want to recommend.
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The ten best Starbuck's Coffee recipes, Iced Vanilla, Frappuccinos,Crispy Choccolate Mochas, all the mouth watering delicious and satisfying

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The Official Call of Duty® Google+ Page

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Open Happiness. The official Coca-Cola page on Google+.

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Powerful yet simple multi-channel help desk software.The fastest way to great customer support.

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ReadWriteWeb
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RWW on G+, talking about what’s next on the Web.

Amazon.com
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Earth's Biggest Selection.

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Stay connected with The Miami Dolphins

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HP leverages customers and employees to drive top-notch support through social media.

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When I met Michael Arrington in Silicon Valley this summer we talked about this interview….CNN Black In America 4 Documentary. Diversity Ent

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Liberal borrowing and outright theft are huge problems for content creators. We spend time, money and brainpower coming up with the best con

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This is a short presentation I gave - one of my favorites last year - at the ExactTarget Connections conference in Indianapolis.

Soda Tasting
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Soda reviews and enjoyment.

The Secret to ‘Monetizing Online Forums’
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With all the social media hype around Facebook, Twitter, and Pinterest, online forums are not usually at the top of the list. Ironically tho

WebDevStudios
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WebDevStudios is a website development company specializing in WordPress and related open source platforms

Bad Boy Records
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Official Google+ of Bad Boy Records

Skimlinks
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Unlock the cash in your content Discover new, automated revenue streams for your site

Eps 217 - SOPA Soap
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SOPA introduced, MPAA kills Zediva, USCO states its priorities and Righthaven teetering on the brink and much more!

Copyright 2.0 Show - Episode 230 - Content I-Don't
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This week on the Copyright 2.0 Show, Ireland's SOPA passes, Grooveshark blocked in Denmark, Kim Dotcom's bail appealed and Flickr blocks som