This is a great way to communicate the business value of community. Rather than saying it’s about engagement or having a conversation, it’s about keeping our customers and increasing their lifetime value.
On the latest episode of the show, we also discuss commitment curves, why free speech can be problematic for online communities and the legality of online community volunteers.
- iFroggy NetworkOwner, 1998 - present
I run the iFroggy Network, a publisher of websites, and have been managing online communities since 2000. With this experience in mind, I authored the book “Managing Online Forums,” a practical guide to managing online social spaces, and speak at conferences and events.
P.O. Box 243, Harbinger, NC 27941
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