There aren’t many digital marketers that have the understanding of community that Ted does, an understanding that he applies to marketing efforts to leverage the power of community (especially third party communities that the brands he works with don’t own) to drive sales and revenue. Among our topics:
• Justifying the investment of a forum outreach program
• How community owners can convince companies to make them part of their paid media spend
• The ways that businesses can begin to understand the impact communities are having on their sales
, my guest on the latest Community Signal, spent almost two years as lead community manager for Oprah’s online communities. This included transitioning from the previous community management team, that had been in place for 16 years, as well as moderation, staffing, community engagement, customer service and more. Plus:
• Why (some) for-profit companies should launch alumni networks for ex-employees
• The creation of #cmgrchat and the viability of Twitter chats in 2016
• Imposter syndrome and how Jenn felt it when taking over the Oprah account
Health Union is at the center of these efforts. Their business is managing a collection of communities, each focused on a different medical condition. They generate revenue by connecting companies with the people in their communities – the patients those companies want to serve. This episode features a deep drive into these programs with chief community officer Amrita Bhowmick. Plus:
• Why health care companies are choosing to work with online communities
• What does the community get out of participating in research?
• How Health Union seperates community from sales to avoid a conflict of interest
How you explain something is as important as what you’re explaining. It impacts how well your message is understood and whether or not people will be supportive of it. Quality explanations make your life easier. Poor explanations make it harder.
When I need help explaining something, I turn to , a pioneer in online explainer video space as the founder of . They have helped Google, Intel, LEGO, Ford, Twitter and others explain their products to the world. What many don’t know is that Common Craft was actually started as an online community consultant and Lee has a great background in the community space. We discuss:
• Why you should create explainer videos for your community
• How to explain changes and problems
• The reasons that explanations fail
Thank you to for their support of our program.
My childhood is fine.
If anything, it was ruined yesterday when my youngest brother turned 18. That means I'm getting old. It's not easy being 50!
He is one of two moderators, of my current team, that works in law enforcement. This isn’t something we did deliberately, but I also don’t think it’s a coincidence. There are some really interesting correlations between good law enforcement and good moderation. That’s what we explore with Alex on this episode, including:
• Why policing and moderation are about more than identifying violations
• How to limit and address abuse of power and corruption
• When suicide and offline threats should be taken to law enforcement
Thank you to for their support of our program.
has spent time in community at Flickr, Pinterest and Kickstarter, helping them to develop guidelines, enforce them and train staff members how to do so. This episode features a loose discussion around internal and external community guidelines. Plus:
• The value of a strong mentor in the community space
• How enforcement guidelines help create consistency between staff members
• What it’s like to update the guidelines of a community like Flickr
Thank you to for their generous support of our program.
Community Signal serves community professionals, not the companies that serve the industry.
Yeah, and two years later, my grandfather was diagnosed with lung cancer. And a year after that, he died.
The CDC calls smoking "the leading cause of preventable death," and Pence flippantly compares it to "the dangers of sports utility vehicles."
- iFroggy NetworkOwner, 1998 - present
Patrick O’Keefe has been managing online communities since 2000 and is the author of Managing Online Forums, a practical guide to managing online communities and social spaces. He hosts the Community Signal podcast.
Patrick has spoken about community for CNN, Dell, FedEx, South by Southwest, Australian National University, Northwestern University and Arizona State University. He has been cited for community management expertise by the media (Entrepreneur, WebProNews, Convince & Convert, Social Media Explorer, local CBS, NBC and ABC affiliates), and in dozens of books and academic papers.
P.O. Box 1922, Kitty Hawk, NC 27949
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