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"I see some movement in corporate America and there has been a lot of development in the sustainability world. But there needs to be more action." - CEO Rose Maracio discusses sustainable business at Princeton University. 
Emphasizing the importance of recognizing Earth's limited resources, the CEO of the outdoor gear company Patagonia told a Princeton University audience April 23 that businesses need to take on social and environmental responsibilities. "I see some movement in corporate America and there has been ...
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We do the #WornWear tour for stories like this.
A Little bit of my Dad. Skye Greenler. Fort Collins, CO. Skye Greenler and her father’s forty year old Chouinard Equipment pack. “I take it up in the mountains and I feel like it’s a little bit of my...
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The beautiful stories and fresh memories were alive and well on the #WornWear Tour at Stop 6 in Seattle, Washington: http://pat.ag/1Dp4n8T
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It's time we come together for the lower Snake River, and bring our nation's greatest salmon runs back to life. When we completed the three largest dam removals in history on Washington's Elwha River and White Salmon River, salmon and steelhead returned to historic habitat for the first time in 100 years and the world celebrated. Now we can do the same for the Snake River.

With more than 70,000 people asking President Obama to remove the four problematic dams on the lower Snake River in Washington State, the feds want support from the local Senators in order to move forward.

A phone call from you to Senators Cantwell (206-220-6400) and Murray (206-553-5545) is the most powerful way to get that help. Tell your senators, "Don't hold back on jobs, salmon, recreation, savings and clean energy. Let's take down the dams on the lower Snake River."

For more information: http://pat.ag/1Di81RZ
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The #WornWear tour is well underway. Will you be joining us any time soon?
The Worn Wear program celebrates the stories we wear and keeps your gear in action longer to take some of the pressure off the planet. Learn more.
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Have them in circles
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Watch Tommy Caldwell work an unclimbed route on the Balme Wall with Emily Harrington on EpicTV's new Epic Climbers series.
The first challenge of Epic Climber is a doozy - a 150 metre multi-pitch named 'Le Concile De Pierre.' The route climbs the Balme Wall, an impressive limestone face capped at half-height by a blank, horizontal roof. The crux pitch through the roof has never been free climbed, but is estimated to weigh in around 8c/5.14b. Tommy Caldwell teams up with Emily Harrington while Alex Megos partners with Hazel Findlay and both teams set to work. With fou...
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The story of delivering the #DamNation petition to the White House.

Don't Hold Back.
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Mutton stew, fry bread and the anatomy of the ‪#‎ProtectBearsEars‬ movement.
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A reflection on CEO Rose Marcario's time in the White House with President Obama and the other "Champions of Change."
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#‎WornWear‬ stories bring smiles to all faces, most especially the storytellers.
Let it Snow. Cary Watts. Seattle, WA. Patagonia has always been a part of our family. We handed it down to one another until the holes were too large to patch and the stains too persistent to remove....
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The ‪#‎WornWear‬ happiness tour continues along the west coast through Oregon with Stop 4 in Smith Rock Oregon.
Worn Wear Tour Stop #4. Smith Rock State Park, Oregon. We escaped the hustle of San Francisco and took refuge in Central Oregon at Smith Rock State Park. We couldn’t believe our eyes as we took our...
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Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
Introduction

Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing – as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running. These are all silent sports. None requires a motor; none delivers the cheers of a crowd. In each sport, reward comes in the form of hard-won grace and moments of connection between us and nature.

Our values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take towards product design demonstrates a bias for simplicity and utility. 

For us at Patagonia, a love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet. We donate our time, services and at least 1% of our sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide. 

We know that our business activity – from lighting stores to dyeing shirts – creates pollution as a by-product. So we work steadily to reduce those harms. We use recycled polyester in many of our clothes and only organic, rather than pesticide-intensive, cotton.

Staying true to our core values during thirty-plus years in business has helped us create a company we're proud to run and work for. And our focus on making the best products possible has brought us success in the marketplace.

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