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Patagonia

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“I always avoided thinking of myself as a businessman. I was a climber, a surfer, a kayaker, a skier, and a blacksmith. We simply enjoyed making good tools and functional clothes that we, and our friends, wanted.” #LetMyPeopleGoSurfing is the tale of a reluctant businessman’s experiment in doing business.

The second edition of Let My People Go Surfing by Yvon Chouinard is available now: http://pat.ag/LetMyPeopleGoSurfing

Photo: Tom Frost
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#VoteOurPlanet because nothing is more precious than our air. Yet over 40 percent of the nation live where pollution levels are often dangerously high and millions of children and adults with asthma suffer every day. Defend our air.

Get informed: http://pat.ag/VoteOurPlanetDefendOurAir
Patagonia believes the environmental crisis has reached a critical tipping point. All of us working together can elect the government we need. Learn more. Patagonia
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It’s hard to beat sharing waves with your friends, but having a sandbar all to yourself comes pretty darn close. #GoodbyeNeoprene.

Learn more and order your neoprene-free wetsuit: http://pat.ag/a85h

Photo: Ryan Craig
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It’s clear, fall is here.

With stories, photos and all sorts of product the new catalog is now on your virtual doorstep: http://pat.ag/Fall2016

Photo: Andrew Burr
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Ramon Navarro gives thanks for one of the best days ever at his hometown. #GoodbyeNeoprene.

Learn more about your next neoprene-free wetsuit: http://pat.ag/GoodbyeNeoprene

Photo: Rodrigo Farias Moreno
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“Determine who has a vested interest in your cause, who is most likely to get involved to make change.”

'Tools for Grassroots Activists' and the Tools for Dismantling Pipelines at The Cleanest Line: http://pat.ag/mz4f

Photo: Jeremy Cherson
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“The natural world was our home. We were like the wild species living at the edge of an ecosystem – adaptable, resilient, and tough.” #LetMyPeopleGoSurfing is the tale of a surf, climber and reluctant businessman.

The second edition by Yvon Chouinard is now available: http://pat.ag/LetMyPeopleGoSurfing

Photo: Rick Ridgeway
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We need to elect leaders at the local, state and national levels who will defend the well-being of our families and communities.

#VoteOurPlanet. Get informed: http://pat.ag/VoteOurPlanet2016

Patagonia believes the environmental crisis has reached a critical tipping point. All of us working together can elect the government we need. Learn more. Patagonia
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The calm before the session—obscure break pioneer Dan Malloy in the new #NanoPuff hoody.

Learn more about the new #NanoPuff collection: http://pat.ag/NanoPuff

Photo: Scott Dickerson
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700 miles of coastline at risk. Oil and water don’t mix.
Watch Great Lakes, Bad Lines and take action on shutting down Line 5: http://pat.ag/GreatLakesBadLines
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Small one casting for big ones in the comfort of the new #NanoPuff jacket.

Learn more about the new #NanoPuff collection: http://pat.ag/NanoPuff

Photo: Jeremiah Watt
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Up high on low-angle terrain. The new #NanoPuff hoody goes on a stroll in the Adamants.

Learn more about the new #NanoPuff collection: http://pat.ag/NanoPuff

Photo: Mikey Schaefer
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Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
Introduction

Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing – as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running. These are all silent sports. None requires a motor; none delivers the cheers of a crowd. In each sport, reward comes in the form of hard-won grace and moments of connection between us and nature.

Our values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take towards product design demonstrates a bias for simplicity and utility. 

For us at Patagonia, a love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet. We donate our time, services and at least 1% of our sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide. 

We know that our business activity – from lighting stores to dyeing shirts – creates pollution as a by-product. So we work steadily to reduce those harms. We use recycled polyester in many of our clothes and only organic, rather than pesticide-intensive, cotton.

Staying true to our core values during thirty-plus years in business has helped us create a company we're proud to run and work for. And our focus on making the best products possible has brought us success in the marketplace.