- Saxo BankMarketing Associate (PPC Specialist - CEE Region), 2013 - 2014As part of the CEE Marketing Team at Saxo Bank A/S I was dealing with all aspects of digital promotion, client acquisition of the company. The team was responsible to update, promote and support local managers to all digital activities for 10 different CEE websites. During my presence in Saxo we manage to cut digital media costs significantly without losing volume in lead generation and overall manage to bring better quality leads. Main tasks: - Assistance with account management, ad copywriting, landing page creation of the PPC campaigns - Preparing marketing reports across the CEE Region plus recommendations based on data and in depth analysis - Support of 10 regional websites with local marketing managers - Developing, managing, optimising and measuring online campaigns (PPC, SEO, Email, Banners etc) - Social Media support and updating CEE regions social media platforms.
- DeltaQuestSEO & PPC Marketing Manager, 2011 - 2013During my presence in DeltaQuest Group I was responsible for handling all SEO and PPC marketing activities for 40 corporate websites and the media projects of the company like FindEmployment.com, a global recruitment platform. Daily tasks involved - Handling all PPC Campaigns (Text, Display, Social Media), Keyword Research, Biddding Strategies, Ad Copy Optimisation and Lead Conversion Optimisation for the company through digital media channels like Google, Bing, Facebook, Twitter, Yandex - Handling SEO tasks implementation like link building, meta title and description optimization. Consulting on onsite and offsite Search Engine Marketing strategies. - Consulting and implementing Social Media Strategies for DeltaQuest Group and FindEmployment.Com, a global recruitment platform. - Reporting to top management using Google Analytics and Excel
- FindEmploymentSEO & PPC Marketing Manager, 2011 - 2013Main Duties and Responsibilities: - Handling incoming clients of the website and manage all orders. - Building long term and excellent business relationships with customers. - Handling all the marketing activities (offline and online) of the company. - Handling website promotion through digital media channels, search engine optimization techniques and search engine marketing (e.g Google Adwords, Social Communities, Link Building Activity, Affiliate marketing)
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