Mobile v Desktop Challenge
Digital news media usage time is rising considerably, driven mainly by mobile apps. More than two thirds of digital media time is now spent on mobile with desktop sharing only 32% of digital attention. The latest comScore report, found that “smartphone apps constitute 50% of all digital media time, roughly 44% up than just a year ago.” However, despite its shrinking share, desktop still leads online conversions.
It is imperative that publishers don’t view at Apps vs. Web as an either/or situation, rather, both forms of content delivery are essential as they tend to tick different boxes that can help monetisation. User experience should remain solid across all platforms.
Mobile is an equally exciting and frustrating platform, publishers must adapt and embrace it.
Although we are very much in a cross-platform world, mobile is, for the now, without a doubt primary. Mobile growth expresses audience demand for “real-content,” better technology and ad experiences. As consumers concentrate increasing amounts of time on digital media, changing content consumption habits, it becomes much more challenging for publishers to reach and engage them. More and more digital publishers are making themselves accessible to mobile users and have understood the delivery of attractive, image-driven, fast-loading user experiences.
It has never been more challenging for publishers to engage with their audiences meaningfully.