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15 Cost Effective Tactics Online Marketers Use to Increase High-Quality Traffic to their Company's Blog http://outbra.in/1JbjBUF
Online marketers are often in search of cost-effective ways to increase targeted traffic to their company blog in order to offset high CPAs coming from their direct response media spends. Just across the hall (or across the Atlantic in our case), content marketers are looking to hit traffic and lead...
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Who are the great PPC professionals? http://outbra.in/1EJYwuN
By now, the world of online marketing has recognized the true power of pay-per-click (PPC) advertisements in driving results to a business's bottom-line. Consider the above statistics from Hannapin Media’s 2014-2015 edition of The State of Paid Search; out of all surveyed respondents, 91% have an...
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Should a corporate newsroom be located within marketing or PR departments? http://outbra.in/1EyKoEz
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See how you can create headlines that make people stick around! Check out Outbrain and HubSpot’s guide for details: http://outbra.in/1Bjg0BX
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Outbrain's Fashion Week data is in! Can you guess which fashion brands online audiences are most interested in today? http://outbra.in/1DU6DrP
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Your headline is the first, and maybe only, chance to grab your target audience’s attention. See how you can do it effectively! http://outbra.in/1Bjg0BX
Outbrain and HubSpot have teamed up to bring you the data-driven strategies you need to create effective titles and headlines!
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"Create content with a specific customer persona in mind." http://outbra.in/1A1YYXd
"Success in social media is about two things; focus and authentic conversations. [...] The content that answers a customer need and is created with a specific customer persona in mind often performs the best."
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Packing a few #books heading into summer holidays? Here are a few we’d recommend adding to your list. http://outbra.in/1Hz2Wca
The unofficial start to summer is finally here! Whether you're planning a trip or just looking forward to the leisurely comforts of sitting outdoors, here are some books we'd recommend adding to your summer reading list to help you stay sharp. Our Staff Picks Are...   Whatever You Think, Thi...
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What defines good content? A story that resonates, pushes buttons of excitement and curiosity, and one that educates subtly. http://outbra.in/1Hp4Iwc
Dan Sloan, editor-in-chief at Nissan Global Media Center and author of Playing to Wiin: Nintendo and the Video Game Industry’s Greatest Comeback, shares his thoughts on digital marketing
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Are you measuring bounce rate wrong? Learn how bounce rate as you understand it has no place in content marketing.
Google Analytics defines a website’s bounce rate as “the percentage of single-page sessions”. In other words, a page’s bounce rate is the percentage of visits that land on that page and leave without visiting a second page. The following visitor actions will result in a bounce according to ...
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The data from HubSpot and Outbrain is in...headlines with “How to” actually perform 49% worse! Find out why in this new eBook: http://outbra.in/1Bjg0BX
Outbrain and HubSpot have teamed up to bring you the data-driven strategies you need to create effective titles and headlines!
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Check out Outbrain + HubSpot's newly-released eBook! Data-Driven Strategies For Writing Effective Titles and Headlines: http://outbra.in/1Bjg0BX
Outbrain and HubSpot have teamed up to bring you the data-driven strategies you need to create effective titles and headlines!
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Have them in circles
1,071 people
Dan Zweben's profile photo
Advertising Week's profile photo
Moe Miah's profile photo
Dain Binder's profile photo
Cario Dimas's profile photo
Jorge Leszczynski's profile photo
Christine OConnell's profile photo
PerformanceIN.com's profile photo
SlingShot Scotts Valley's profile photo
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Introduction
Outbrain (http://www.outbrain.com/) is the world's largest content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves over 190 billion personalized content recommendations every month and reaches over 561 million unique visitors from across the globe.