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The Role of A/B Testing in Lead Nurturing

https://blog.optimizely.com/2016/03/08/ab-testing-lead-nurture/
Lead nurturing sounds simple, right? Set up an email drip campaign that gives new prospects more detail about what products you offer and what problems you
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Learning can be fun; testing can be a challenge Too !!!
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Bold testing strategies from Visa, Wiley, TripAdvisor & Move Inc!

https://blog.optimizely.com/2016/01/27/testing-strategies/

#abtesting #optimization #optimizely
If you like bold strategies and aren’t afraid to try something new, you’re in the right place. We recently asked experts from top companies around the globe to
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Mogatwe Lebogang's profile photo
 
Nice and easy to learn more about how to upgrade your knowlegde,just be passion to understand, and you needs.
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Good ideas are the foundation of our work as optimizers. The source doesn't matter — whether it comes from our heads, a user testing session or our website
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Everybody's talking about personalization-- here's how to get started!

https://blog.optimizely.com/2015/11/17/how-to-run-personalization-campaign/
Personalization. You keep hearing you should do it, but how? Where do you start? What does it even mean? This article will cover the basics so that you can
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New eBook: Growing Your Digital Agency with Optimization

https://blog.optimizely.com/2015/11/04/growing-your-agency-with-optimization/
If you work at a digital agency, the decision to add optimization services to your book of business should be a no brainer. We interviewed some of the top
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15 Ecommerce experts share their best tips for homepage optimization!

https://blog.optimizely.com/2015/10/27/ecommerce-homepage-design-best-practices/
The homepage is often the highest traffic page on an ecommerce site. This single page is responsible for building trust, driving sales, and creating lifelong
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Innovative Ways to Increase Newsletter Subscriptions (with examples)

https://blog.optimizely.com/2016/03/09/how-to-increase-newsletter-subscriptions/
Email newsletters help your brand stay top of mind with your readers and customers. They bring people back to your site regularly and keep people
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A large opportunity for improvement exists in the realm of optimization. Most marketers optimize their websites and campaigns on pure intuition alone and this
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Is your online store ready for Black Friday & Cyber Monday? Here are 7 actionable optimization tips:

https://blog.optimizely.com/2015/11/16/black-friday-cyber-monday-ecommerce-optimization/
As every online retailer knows, Black Friday and Cyber Monday are two of the busiest shopping days of the year. Using A/B testing and CRO to improve your
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9 E-commerce Best Practices to Stand Out From a Saturated Market:

https://blog.optimizely.com/2015/10/29/ecommerce-best-practices/
E-commerce is a challenging industry; a saturated market and mass availability of goods to consumers means that successfully capturing customers has become less
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How Teespring used Online Surveys to create a better website:

https://blog.optimizely.com/2015/10/07/online-surveys/
Online survey tools are essential for collecting qualitative feedback from your visitors and users, coloring in the full picture of what you know about their
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Introduction

Optimizely is the world's leading experience optimization platform, providing A/B testing, targeting and multichannel optimization for websites and mobile apps. The platform's ease of use and speed of deployment empowers organizations to explore new ways to improve their customer experience, discover what ideas and actions are most effective, and adapt quickly to real-time insight. American Apparel, CBS, Disney, Forbes and Starbucks are among more than 7,000 diverse customers using Optimizely to deliver connected audience experiences across web and mobile channels. To date, Optimizely customers have created and delivered more than 7 billion optimized visitor experiences. 

In 2014, the San Francisco Business Times ranked Optimizely #1 among medium-sized businesses (101-500 employees) in the publication’s annual “Best Places to Work” poll, describing Optimizely as a “meritocracy of ideas.” Reviews on Glassdoor have netted the company a five-star rating and 100% of reviewers say they would recommend Optimizely to a friend.

Optimizely was founded in 2010 by Dan Siroker and Pete Koomen, two former Google product managers. Mr. Siroker, who served as the Director of Analytics for President Obama’s landmark 2008 presidential campaign and relied on A/B and multivariate testing to maximize e-mail sign-ups, volunteers, and donations, is Optimizely’s CEO.

Optimizely’s principal market is the United States, but its Amsterdam-based European division serves a growing list of customers in the U.K., Germany, France, Spain, Italy and the Benelux and Scandinavian countries. The company plans to expand its offering in Europe and to enter additional international markets in 2015.

Fueled by rapid product expansion and high demand, the company has generated triple-digit annual revenue growth since its launch. To date, the company has raised $88 million in venture funding, most recently closing a $57 million Series B round of financing led by Andreessen Horowitz, with participation from Benchmark Capital and Bain Capital Ventures.

To learn more, visit optimizely.com or join Optiverse.