#abtesting #mobile #mobileapp #mobileappdevelopment
Optimizely is the world's leading experience optimization platform, providing A/B testing, targeting and multichannel optimization for websites and mobile apps. The platform's ease of use and speed of deployment empowers organizations to explore new ways to improve their customer experience, discover what ideas and actions are most effective, and adapt quickly to real-time insight. American Apparel, CBS, Disney, Forbes and Starbucks are among more than 7,000 diverse customers using Optimizely to deliver connected audience experiences across web and mobile channels. To date, Optimizely customers have created and delivered more than 7 billion optimized visitor experiences.
In 2014, the San Francisco Business Times ranked Optimizely #1 among medium-sized businesses (101-500 employees) in the publication’s annual “Best Places to Work” poll, describing Optimizely as a “meritocracy of ideas.” Reviews on Glassdoor have netted the company a five-star rating and 100% of reviewers say they would recommend Optimizely to a friend.
Optimizely was founded in 2010 by Dan Siroker and Pete Koomen, two former Google product managers. Mr. Siroker, who served as the Director of Analytics for President Obama’s landmark 2008 presidential campaign and relied on A/B and multivariate testing to maximize e-mail sign-ups, volunteers, and donations, is Optimizely’s CEO.
Optimizely’s principal market is the United States, but its Amsterdam-based European division serves a growing list of customers in the U.K., Germany, France, Spain, Italy and the Benelux and Scandinavian countries. The company plans to expand its offering in Europe and to enter additional international markets in 2015.
Fueled by rapid product expansion and high demand, the company has generated triple-digit annual revenue growth since its launch. To date, the company has raised $88 million in venture funding, most recently closing a $57 million Series B round of financing led by Andreessen Horowitz, with participation from Benchmark Capital and Bain Capital Ventures.
631 Howard St #100 San Francisco, CA 94105