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50 Mobile App Development Tips For Acquisition, Retention, and Everything in Between

https://blog.optimizely.com/2015/08/31/mobile-app-development/

#abtesting   #mobile   #mobileapp   #mobileappdevelopment  
It’s more important than ever to stand out from the crowd. To be talked about. To be remarkable. The question is: How do you develop a mobile app that is so
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Comparing the Marketing Stack of B2B & B2C companies:
Insight from marketing leaders at Hipmunk, 99designs, and Demandbase on the rapidly expanding marketing technology landscape, how to pick the right technologies
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+CNN International: Optimizely the secret to winning a Presidential Campaign:

#optimizely   #election2016   #cnn  
CNN correspondent Laurie Segall interviewed Optimizely Co-founder and CEO, Dan Siroker to learn how candidates can and are using optimization to gain a
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How to hire an Optimization rockstar: 10 Key Questions to Ask
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Want to watch the sessions from #Opticon2015? We've posted videos from this year's event online:

https://www.optimizely.com/opticon/sessions/
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How to find the best time to post to Facebook (or Google+ for that matter):
Have you ever wondered how to get more engagement with your social media posts? What about whether there is a special hour or day when your friends are more
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Few folks on the planet are as recognized for thinking about the future as Marc Andreessen, the co-founder of Andreessen Horowitz (a16z)* and one of the world’s
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Three Steps to Get Your Team On Board with Optimization:

#cro   #abtesting   #optimization   #infographic  
If you are already on board with testing and optimization but struggling to get other people at your company involved, this post is for you. Testing should be a
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3 Tactics to Increase E-commerce Sales

#ecommerce   #cro   #abtesting  
While low-cost retail leaders like Amazon dominate online retail, a race to the bottom can seem like the only way to keep up. After all, Time reports that
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3 tips for mastering Mobile A/B Testing:

#abtesting   #optimization   #mobile  
One of the tools app developers and mobile product managers are increasingly adding to their toolkits is A/B testing. Having a discipline around A/B testing
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How +The Next Web Scaled Their A/B Testing Output 100x:
About two years ago we started intensifying our A/B testing program here at The Next Web, one of the world’s largest online publications for news about Internet
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3 Ingredients for High Converting Landing Pages:
#cro   #conversion   #conversionoptimization   #landingpage  
One of the most high-impact ways to boost top-of-the-funnel conversions is through A/B testing and therefore optimizing your landing pages. Landing page
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We enable the world to turn data into action
Introduction

Optimizely is the world's leading experience optimization platform, providing A/B testing, targeting and multichannel optimization for websites and mobile apps. The platform's ease of use and speed of deployment empowers organizations to explore new ways to improve their customer experience, discover what ideas and actions are most effective, and adapt quickly to real-time insight. American Apparel, CBS, Disney, Forbes and Starbucks are among more than 7,000 diverse customers using Optimizely to deliver connected audience experiences across web and mobile channels. To date, Optimizely customers have created and delivered more than 7 billion optimized visitor experiences. 

In 2014, the San Francisco Business Times ranked Optimizely #1 among medium-sized businesses (101-500 employees) in the publication’s annual “Best Places to Work” poll, describing Optimizely as a “meritocracy of ideas.” Reviews on Glassdoor have netted the company a five-star rating and 100% of reviewers say they would recommend Optimizely to a friend.

Optimizely was founded in 2010 by Dan Siroker and Pete Koomen, two former Google product managers. Mr. Siroker, who served as the Director of Analytics for President Obama’s landmark 2008 presidential campaign and relied on A/B and multivariate testing to maximize e-mail sign-ups, volunteers, and donations, is Optimizely’s CEO.

Optimizely’s principal market is the United States, but its Amsterdam-based European division serves a growing list of customers in the U.K., Germany, France, Spain, Italy and the Benelux and Scandinavian countries. The company plans to expand its offering in Europe and to enter additional international markets in 2015.

Fueled by rapid product expansion and high demand, the company has generated triple-digit annual revenue growth since its launch. To date, the company has raised $88 million in venture funding, most recently closing a $57 million Series B round of financing led by Andreessen Horowitz, with participation from Benchmark Capital and Bain Capital Ventures.

To learn more, visit optimizely.com or join Optiverse.

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