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OHO Interactive
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It's a mad mad mad mad social media world out there. This might help get you through it. http://ow.ly/UtNTY
Alanis Morissette and James Corden sing a hilarious 2015 version of "Ironic," about Ubers and vaping.
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Explained in 60 Seconds: Style Guides http://ow.ly/LlIMS
You may think you know exactly what a style guide is, but depending on who you’re talking to, you could be completely wrong. Most of us, particularly those of us who have anything to do with maintaining brand identity, assume a style guide refers to a collection of guidelines that govern usage of creative elements and details in digital, print, and media vehicles. And while we’re right about that, there are other types of style guides that are ju...
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Government Meets Higher Education - What You Need to Know About the Federal Rating System

http://bit.ly/19EUhIu
For years, the U.S. government has provided billions in grants and loans to the higher education system while leaving questions of its quality to others. Private publications like U.S. News & World Report’s annual college rankings focus largely on factors like faculty quality, acceptance rates, and test scores of incoming students, but do not assess how much students learn and how they thrive financially after they leave a college or university.
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Healthcare Infographic: Marketing Medicare to Baby Boomers

http://ow.ly/KHyxz
Baby Boomers make up more than a quarter of the population of the United States. That’s 77 million people who, as they reach retirement age, are seeking information and answers to questions about Medicare insurance plans. The door is wide open for healthcare marketers to capitalize on an incredible growth opportunity. But before they can start marketing to Baby Boomers, healthcare marketers need to understand how this group likes getting informat...
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13 Reasons You Should Be Keeping a Website Redesign Blog #WebDesign http://ow.ly/KflSM
A redesign project is so much more than churning out a digital product that meets some set of specifications. It’s often a radical re-envisioning of how an organization represents itself on a global medium. Kind of a big deal. And in any organization, of course, you have people. Could be 5, 50, or 5000. No matter how many there are, they all have a vested interest in that digital representation of themselves. How is it changing? Why is it changin...
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Peekaboo! Guess who can't wait to dig in to all of the awesomeness made in Washington. Thanks so much to our friends at St. Martin's University for such yummy treats - can't wait to hang with you again!
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Woohoo! We've been nominated for a MITX award in the Best Performance Marketing Campaign category https://lnkd.in/datrSCy
We’re thrilled to announce that our work with CIEE has been named as a finalist in the 2015 MITX Awards in the Best Performance Marketing Campaign category. The MITX Awards are presented by the Massachusetts Innovation & Technology Exchange and are the largest and most prestigious annual awards competition in the country for marketing and technology innovation.
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Hey, look everybody! We've moved! http://ow.ly/L22I6
We've packed up our Harvard Square office and trucked over to Somerville's Davis Square! Our new home is in the historic Hobbs Building, also home to the iconic Somerville Theatre, and we've taken over the marquee to tell everyone how excited we are about the change. You can now find us on the third floor at 55 Davis Square, and while our address has changed, our phone numbers remain the same. No need to change your speed dial. Check out our new ...
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5 Ways Website Personalization Can Solve College Enrollment http://ow.ly/KJMw3
Did you know of prospective students who complete applications, only 15% apply on their first visit? And, more than 54% of eventual applicants visit college and university websites five or more times before applying? It’s great they’re coming back but, if your school is like many, you don’t need prospects. You need more enrolled students.
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How Your Higher Ed Website Is Failing At Recruiting Undergraduate Students

http://ow.ly/KrSaZ
The recent announcement that Sweet Briar College will be closing its doors at the end of the academic year has some experts heralding the start of a trend for higher education institutions with dwindling enrollment numbers. While unfortunate, this contraction in the number of small, private colleges and universities across the country is not unexpected.
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What Higher Ed Marketers Need to Understand About Prospective Students

http://ow.ly/KaEQD
Higher education marketers are constantly trying to get into the brains of prospective college students. In the past, we have discussed the importance of understanding the student lifecycle and the prospective undergraduate customer journey, but sometimes it is just as important to identify who incoming students are as people.
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The One Metric That Proves College Websites Are Worth the Investment #HigherEd #Metrics #Analytics http://ow.ly/K6cXi
Zero. That’s the number of revenue-producing business metrics most college and university web marketing teams use to prove their impact to the school’s bottom-line. Zero. Zilch. It’s not that they don’t want to prove value. It’s just that colleges’ data systems are byzantine, isolated, and hard to connect. Plus, there aren’t universally accepted goals for a college website. Showing impact is hard.
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55 Davis Square Somerville, MA 02144
55 Davis SquareUSMassachusettsSomerville02144
(617) 499-4900oho.com
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