Profile

Cover photo
The NPD Group, Inc.
287 followers|120,229 views
AboutPostsPhotosYouTube

Stream

The NPD Group, Inc.

Shared publicly  - 
1
Add a comment...

The NPD Group, Inc.

Shared publicly  - 
 
One-third of the handbags purchased in the U.S. in the 12 months ending June 2016 did not have a visible logo. http://bit.ly/2edHHoQ
1
Add a comment...

The NPD Group, Inc.

Shared publicly  - 
1
Add a comment...

The NPD Group, Inc.

Shared publicly  - 
1
Add a comment...

The NPD Group, Inc.

Shared publicly  - 
 
Among the U.S. population of males and females age 13-54, 28% have purchased additional video game content in the past three months, with males and teens being the primary purchasers. http://bit.ly/2ekiRXe
1
Add a comment...

The NPD Group, Inc.

Shared publicly  - 
 
With growing concerns about the environment, office supplies are no exception to the consumer drive for products that promise wellness and sustainability. http://bit.ly/2dms9vL
1
Add a comment...
Story
Tagline
Our insights help our clients get the right products in the right places, at the right prices, for the right people.
Introduction

The NPD Group provides insights and solutions to help our clients make better business decisions -- including developing and offering the right products in the right places at the right prices for the right people in order to grow their businesses.

We introduced sales tracking in many of our industries, initially using consumer panels, and are known as the industry authority for market size and trends.  We started our first retail tracking service for toys in 1984 and have launched services in more than a dozen industries since then.  Today, we track businesses representing over $1 trillion in sales in the Americas and more across Europe and Asia-Pac.

We have brought many other industry firsts to clients.  In-home product purchase scanning, bar-coded surveys, website intercept sampling, computer-based meters, and receipt harvesting are all part of NPD’s patent portfolio.  We continue to innovate to meet the needs of today’s businesses, offering new solutions to drive manufacturer-retailer collaboration and address a range of complex business issues.


Our Solutions

Our solutions include tracking services, analytic solutions, and advisory services.

Tracking Services  provide information on what is selling, who is buying, where they are buying, and at what price.

Analytic Solutions address specific needs including category management, forecasting, price evaluation, marketing evaluation and testing, and custom research.

Advisory Services for the technology sector include our Connected Intelligence business, which examines the Connected Consumer and the environment in which they reside, NPD DisplaySearch business, which covers the display industry, and NPD Solarbuzz, covering the solar industry.

Contact Information
Contact info
Phone
1-866-444-1411
Email