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Nielsen
Leading global provider of insights and analytics into what consumers watch and buy.
Leading global provider of insights and analytics into what consumers watch and buy.
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The average happy hour check in the U.S. is $68.99 (after discounts), including food and drinks, which is $8 more than the average check during other day-parts.
http://nlsn.co/6261DoC2t
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We're proud to announce the expansion of our Nielsen Media Impact service to the Philippines. The solution brings together consumer media behavior information across TV, digital and print media data into one easy-to-use planning interface. http://nlsn.co/6267Doh6P
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Forty-three million of U.S. ketchup-purchasing homes indicated that someone in the home is a fan of podcasts. This represents more than half of all ketchup buying-households. http://nlsn.co/6269DoMal
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Marketing as a growth-driver for brands has never been more important.
http://nlsn.co/6261DWLOx
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While there are approximately two million Gen Z Canadians, on average only 2.1% are actually being exposed to digital ad campaigns targeted to them.
http://nlsn.co/6268DWE5o
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Small format stores show strength in numbers in the Philippines by expanding reach to where time-starved consumers live and work. http://nlsn.co/6269DoJt1
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“We don’t realize that we’re experiencing AI. All of these things are changing our behaviors and allowing us to streamline our lives.” said Kelly Abcarian, SVP of Product Leadership at Nielsen. Read more about our panel at #Consumer360:
http://nlsn.co/6262DWmOn
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Does digital resonate with Canadians? Join Dale King from Nielsen Media Research Canada and Ed Layton from Juice Mobile for a webinar that will detail industry benchmarks for campaign performance and best practices to maximize digital reach. Register for our upcoming webinar in English (7/11@12) http://nlsn.co/6269DoJvU+
or in French http://nlsn.co/6260DoJvq+
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Jeanne Danubio, our EVP of Retail, hosted a special session called “The ‘I’ In Retail: Data-Driven Personalization” at this year’s Global Summit of the Global Consumer Goods Forum held in Singapore. Read more:
http://nlsn.co/6265Dmxn3
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During 2017, in the off-premise channel, 36% and 34% of domestic super premium and domestic premium annual sales occurred during summer months, respectively. http://nlsn.co/6266DWlMs
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