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With smartphones now firmly in the hands of over 87% of the U.S. adult population, social media reached about 177 million people each week on average in third-quarter 2016. And according to Nielsen's 2016 Social Media Report, the role social media is playing in consumers' lives is significant and increasing. http://nlsn.co/62628ugwM 
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More Than Meets The Wallet: Though discounts are the most popular loyalty rewards among Millennials, non-monetary benefits like higher priority service, recognition as a valued customer and charitable donations resonate louder than with their Boomer counterparts. http://nlsn.co/62658u6Dx
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When it comes to media usage and device ownership, American mothers are very plugged in. There are, however, differences in device penetration and usage between working and stay-at-home moms. http://nlsn.co/62658OeIU 
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Anyone who thinks the college gridiron is no place for luxury marketers should think again. In fact, a recent study found that college football reaches audiences that are both educated and affluent.
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The holidays are upon us, but does it feel like they come earlier every year? The data shows they do. As of early September 2016, 24% of consumers had started holiday shopping, up slightly from 2015 and 2014 http://nlsn.co/626983u99

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Many of this year’s grocery trends have been fueled by consumers’ desire to do things quicker—without compromising on quality. As a result, more and more consumers are turning to quick-and-easy meal solutions, ready-to-drink beverages and other items that save time in the kitchen. http://nlsn.co/626383E57 
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Innovative Increase: Whether picking up in-store or delivery to your door, global respondents' interest in innovative order fulfillment methods for online grocery shopping has shown growth since 2014. http://nlsn.co/62688u6yn
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Today at 1 pm, we are hosting a webinar in partnership with Greenbook.org to discuss how brands are improving marketing results by leveraging closed-loop attribution solutions. Register here to tune in! http://nlsn.co/62608PSpG
... Telecommunications, Travel & Tourism, Utilities, Other. By clicking this button, you submit your information to the webinar organizer and presenter(s), who will use it to communicate with you regarding this event and their other services. You may easily opt out from any email communication at any time.
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Today, Canadians spend on average of $8,492 per year across all channels in CPG. In aggregate, consumer basket size across all channels remains stable, but visits and spend are down slightly at grocery and mass merchandisers. So how can retailers reverse the trend? http://nlsn.co/62628P3Nm 
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Understanding how athletes fit with a brand is critical for them to be effective brand ambassadors. For example, LeBron James and Serena Williams both made our list of 2016’s most marketable athletes, but LeBron’s fans are more likely to lease a new car than Serena’s fans. http://nlsn.co/62698O6C1
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Over the last five years, advertisers have spent $71.6 trillion on ads for the top 20 product categories in the last quarter of the year—almost 30% of total advertising spend. So is this media spending paying off? http://nlsn.co/626583udb

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Tis the season—for tech. And as the holiday season reaches an apex, mobile subscribers are actively considering an array of new devices for the holidays, including smartphones, tablets and smartwatches. http://nlsn.co/6267831DN 
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Leading global provider of insights and analytics into what consumers watch and buy.
Introduction
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.
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Global Headquarters: 85 Broad Street New York, NY 10004