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Know Your New Product Niche: Top drivers for new product purchasing varies by region: Asia-Pacific wants premium value; Europe wants affordability; Latin America wants brand recognition; North America wants novelty. nielsn.co/V00GD2
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In about four months, we’ll have made it to "the future"—at least according to the "Back to the Future" movie series. So now that we’re there, what do marketers think it will take to thrive in 2020? http://nielsn.co/6Gfupt
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Do-Gooder Gap: Only 10% of global respondents say they bought a new product from a brand that cares about the environment, but 26% say they wish there were more ecologically friendly products to buy. http://niel.sn/1LEbt1G
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While big data can get very deep, a panel of experts at the recent Consumer 360 event stressed that it’s often advantageous to use it to accomplish a few things extremely well rather than expect it to be a silver bullet for everything. http://nielsn.co/DwebQj
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China-based Alibaba has its finger on the pulse of the consumer, and Nielsen CEO Mitch Barns recently sat down with Mr. Zhang to ask how other companies can step up their games amid growing fragmentation, technological developments and evolving consumer demand. http://niel.sn/1GBGtYx
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Manufacturers and retailers all want to go local when it comes to their product, shelf and pricing strategies. But how? For starters, you need to find out where consumer demand varies – and where it doesn’t – to determine the best products, markets, stores and neighborhoods to localize. http://niel.sn/1RD0Qe2
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The U.S. Hispanic market’s cultural and consumer impact can be felt across multiple industries—even at local bookstores. In fact, Hispanic families are more likely to buy books for their children than the general U.S. population. http://nielsn.co/0FnBIf
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More 50% of Canadians say they’ve attended a concert in the past year, and 17% said they attended a music festival. But when it comes to music, Canadians are plugged in to more than just live music. http://nielsn.co/4LR7j4
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Asian-American consumers have strong cultural ties and family connections, and both are reflected in their shopping carts. http://nielsn.co/FDlz1f
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Despite the relatively small size of the LGBT community in Canada (6% of households), it spends $3.8 billion on consumer products. Notably, these households make 170 shopping trips per year—10 more than the average Canadian household. http://niel.sn/1LQXBy4
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While the industry is rife with opinions and sentiment around the subject of cross-platform measurement, a panel of industry leaders at Nielsen’s recent Consumer 360 event was quick to agree on one thing: the consumer needs to come first. http://niel.sn/1LqYzTC
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Aisle Adventurers: Around the world, more than six-in-10 (63%) say they like it when manufacturers offer new products, and more than half (57%) say they purchased a new product during their last grocery shopping trip. http://niel.sn/1Hbw4cu
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Leading global provider of insights and analytics into what consumers watch and buy.
Introduction
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.
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Phone
800.864.1224
Address
Global Headquarters: 85 Broad Street New York, NY 10004