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For consumers, having content options is no longer a luxury, but an imperative. And so, too, are the multitude of devices that they use to engage with that content—be it a TV, tablet or soon-to-be emerging technologies. http://nlsn.co/6265BCgzT 
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Brands armed with new products have always rushed to be first to market, as first movers often establish a stronghold that can be difficult for later entrants to break into. But being “first mover” at the expense of being “best mover” can often lead brands to competitive disadvantage. http://nlsn.co/6266B74Gq 
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As consumer spending increases by the trillions over the next 10 years as a result of consumers getting online and starting go cashless, payments will evolve from linear transactions to opportunities for engagement. http://nlsn.co/6264BA3SQ
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“At a time when many brands are seeking to attach themselves to social causes, the opportunity around the Paralympic Games is undeniable,” Glenn Lovett, President, Global Strategy, Nielsen Sports, commenting on how the games are already working for sponsors: http://nlsn.co/6260BfWOk
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When it comes to gridiron greatness, NFL teams can notch up wins in ways different from on-field records. In fact, according to a recent study that ranked overall media exposure of all 32 NFL teams during the regular season, some fared better nationally, some had higher local indices and others scored big on the social scorecard. http://nlsn.co/6267BfQz7
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While there's no shortage of high-tech innovation in our pockets, homes and on the horizon, none rank higher than safety when it comes to what Americans look for in their vehicles. In fact, across five key categories in a recent survey, U.S. consumers said they're most interested in technology that falls into the safety category. http://nlsn.co/6260BfTNq 
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Despite the excitement around virtual reality, many VR devices aren't widely owned, and little is known about the audience that will grow into the first wave of VR content consumers. So who's game? http://nlsn.co/6260BCX94 
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"With The Nielsen Marketing Cloud, we access accurate modeling based on all the relevant characteristics that make up a brand’s customer and reach them at scale programmatically." - Andrew Muzzelle, Digital Media Director at Aimia http://nlsn.co/6267BA7Fc
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“By tapping into the strengths of Return Path Data and electronic measurement, and combining it with Nielsen’s gold-standard panels and meters, we will be delivering a superior product to help all local clients address current challenges and be better positioned for future trends. These enhancements are part of Nielsen’s commitment to invest in and transform how local TV is measured in a cross-platform world across all screens and devices.” - Megan Clarken, President, Nielsen Product Leadership

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Canada has developed a strong roster of successful homegrown country music talent, and those artists have likely helped the genre maintain its large, loyal fan base in an era of ever-fragmenting tastes. In fact, about one in five Canadian music listeners say they often tune in to country.
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As we’ve done for the past five years, we judge which national format saw the most uplift in audience between June and August compared to the first five months of the year (January through May). http://nlsn.co/6262Bfge8 
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Growing a brand isn't easy, especially for those in in crowded categories. But even the most established categories change over time, and even categories that appear stable may be one critical innovation away from awarding one brand a significant long-term advantage. http://nlsn.co/6263BfjHZ 
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Leading global provider of insights and analytics into what consumers watch and buy.
Introduction
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.
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800.864.1224
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Global Headquarters: 85 Broad Street New York, NY 10004