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93% of all adult consumers listen to radio each week. On the flipside, streaming is riding an undeniably massive growth swell. So what if radio programmers could benefit from the surge in streaming rather than fear it? Truth be told, they can. http://nielsn.co/6ogEjF
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Climbing Concerns: In the U.S., 32% of online respondents said immigration was their biggest or second-biggest concern, an increase of 26 percentage points from the third quarter, and 29% were worried about terrorism, up 15 percentage points. http://nielsn.co/p9MH2U
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Recessionary Record: 47% of respondents in the U.S. in Q4 2015 believed they were in recession – marking the first time the figure has fallen below 50% since 2008, when Nielsen began tracking recessionary sentiment. http://nielsn.co/TquxOu
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For marketers, Super Bowl Sunday is one of the most influential days of the year. So what makes the big game so super? We’re glad you asked. http://nielsn.co/9dudfY
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Despite being traditionally billed as a beer-drinking event, there are signs that consumers are thirsty for something else on Super Bowl Sunday. While beer remains the No. 1 adult beverage choice, 20% of legal age drinkers say they’ll drink wine, and 20% say they’ll drink some form of spirits. http://nielsn.co/vgnHns
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Encouragement from Europe: Though global consumer confidence remained flat in 2015, improvement was seen in 22 of 32 European markets from the first to fourth quarter of 2015. http://nielsn.co/LdoYNR
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15.2 million people in the U.S. saw Tweets about Super Bowl 50. Those Tweets were seen a total of 1.3 billion times throughout the night. The audience reached by Tweets about the event was 53% male and 56% over the age of 25. http://nielsn.co/YlJZAu
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What makes a strong corporate reputation? While few brands would argue the need for effective management, quality products and a strong social responsibility platform, many are overlooking one of their greatest assets when it comes to reputation management: their employees. http://nielsn.co/v4zqvJ
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Chances are high that most Americans will be watching the Super Bowl with friends and family. Enter the Super Bowl Party. And these parties contribute to large out-of-home (OOH) sports TV audiences. In fact, OOH viewing contributes to substantial sports viewing lifts throughout the year. http://nielsn.co/hSmD6W
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Recreational Researchers: Among online respondents in 24 countries who shopped or purchased travel products/services in the past six months, 63% say they looked up product information, 52% checked or compared prices and 46% searched for deals or coupons. http://nielsn.co/xIbKUb
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When NFL stars step off the field when they retire, their gridiron legacies live on. And those legacies can be powerful tools for marketers looking to engage fans of those players’ years of hard hits and on-field heroics. http://nielsn.co/mIRP6K
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As pro football continues to score viewership touchdowns, its appeal seems to be far-reaching and trending toward ubiquitous. The hard-hitting action and on-field heroics have also had a strong among Hispanic viewers, who spend an average of nearly 110 hours per month tuning in to live and time-shifted TV. http://nielsn.co/ostngS
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Leading global provider of insights and analytics into what consumers watch and buy.
Introduction
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.
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Global Headquarters: 85 Broad Street New York, NY 10004