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Few markets show the immense potential for consumer products companies like Africa does, but that promise is mirrored by sizable distribution challenges. Even so, however, CPG companies can overcome the challenges by getting close to the multitude of small retailers—that’s the true path to success. http://niel.sn/1F5iguJ
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As young consumers grow up, so do their media habits. The changes often begin around eight years old, when curiosity, social interaction and specific interests begin to grow in young viewers. http://niel.sn/1AW4cEc
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During the 2013-2014 season, multicultural audiences spent more time watching NBA games on TV compared to white viewers, with African-Americans and Asian-Americans spending the most time watching, followed by Hispanics. http://niel.sn/1Bi1wBn
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Nine in 10 owners of eighth generation video game consoles have previously owned a seventh generation console: http://niel.sn/1xGSQOK
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While many leading radio formats suffered a sense of deflation in listenership last month, sports programming had its second-best January for tune-in of all time. http://niel.sn/1Ed5hsP
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The healthy food category grew between 2012 and 2014, but that doesn’t mean that treats are off the menu: some indulgent food categories grew as well. http://niel.sn/1DExmsg
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Global sentiment about our personal finances is trending up, but men and women have slightly different perspectives about what’s in their pockets, as well as how they’re saving and spending. http://niel.sn/1F9dWe7
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America is pretty bad when it comes to getting a positive return on their trade promotion investment. And what’s more, the problem is getting worse. There are, however, ways to turn things around. http://niel.sn/1F1gwTs
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Health food is no longer a niche category: 79% of global respondents make dietary choices to prevent conditions such as obesity, diabetes, high cholesterol and hypertension. http://niel.sn/1LMmrje
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While total U.S. sales have declined across several beauty categories, sales in these same categories grew within Hispanic households. http://niel.sn/1FU39be
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The average consumer spends $47 per trip to the supermarket when they don’t make a wine purchase. That amount, however, jumps to $75 when the shopper buys wine. Interestingly, the additional $28 isn’t just for vino. http://niel.sn/1JrCXr3
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For music artists, there’s no bigger stage than the GRAMMYs. And while nominations and wins undoubtedly spark sales, involvement in the Music Industry’s Biggest Night often has a much broader impact. http://niel.sn/1FtNdMq
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Leading global provider of insights and analytics into what consumers watch and buy.
Introduction
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.
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Phone
800.864.1224
Address
Global Headquarters: 85 Broad Street New York, NY 10004