Profile

Cover photo
125,049 views
AboutPostsPhotosYouTube

Stream

Nielsen

Shared publicly  - 
 
Mobile payments offer the promise of greater convenience and security for consumers, as well as entirely new ways for consumers and brands to engage with one another. http://nielsn.co/bjDNbd
1
Add a comment...

Nielsen

Shared publicly  - 
 
Better late than never! 64% of consumers will be shopping for back-to-school this year, but 50% are waiting until the end of summer: http://nielsn.co/gHiFWs
1
Add a comment...

Nielsen

Shared publicly  - 
 
Bib Boom: Baby formula value sales grew by double-digits in Latin America (46.8%) and Africa/Middle East (13.4%) in the 12 months ending December 2014. http://nielsn.co/E0SpvW
1
Add a comment...

Nielsen

Shared publicly  - 
 
Sales of children’s books grew 13% last year, and half of the purchases were made at physical stores. A good portion of those book purchases, however, weren’t planned. http://nielsn.co/k79QTQ
1
1
Dick Sowa's profile photo
Add a comment...

Nielsen

Shared publicly  - 
 
The majority of people (41%) say they buy or rent TV and movies both physically and digitally at home. But physical discs are still winning their dollars: 16% of consumer dollars last month went towards TV/movie disc purchases/rentals vs. 9% towards digital. http://nielsn.co/i3HVGp
9
4
Jon Sondiego's profile photoJ Austin's profile photo
Add a comment...

Nielsen

Shared publicly  - 
 
When it comes to product innovation, starting off in the wrong direction can be tragic for a brand—and expensive. So when it’s time to get started, it’s no surprise that companies looking to innovate often turn to their consumer research departments for direction. But what’s the impact of that research on the bottom line? http://nielsn.co/YIC3Ez
1
Add a comment...

Nielsen

Shared publicly  - 
 
Going "all digital" is a bold move for any marketer, with multiple factors to consider. But before you take the plunge, answer these 10 key questions. http://nielsn.co/s7okrO
1
Add a comment...

Nielsen

Shared publicly  - 
 
Smarter(phone) schooling: 51% of smartphone users use their device for email at school, while 44% say they search the Internet. http://nielsn.co/oOc5Gb
1
Add a comment...

Nielsen

Shared publicly  - 
 
As millions of Americans pine for the upcoming Labor Day weekend, there’s little doubt that many have backyard barbecues planned to celebrate. And many U.S. retailers are just as excited, given the spikes in fresh meat and beer sales during the week of the summer’s last official holiday. http://nielsn.co/BPlqks
1
Add a comment...

Nielsen

Shared publicly  - 
 
Social media activity about live TV programming ebbs and flows as each program airs, signaling how engaged the general audience is with what they’re watching. But when we step outside the minute-by-minute activity, we find that individual programs often see relatively steady overall levels of social activity during live airings. http://nielsn.co/yqFaut
1
Add a comment...

Nielsen

Shared publicly  - 
 
The power of radio in small and medium markets should not be overlooked! More than 86% of US consumers tune in during the week and spend more than 15 hours of their media time with radio. http://nielsn.co/Msdrxe
1
Add a comment...

Nielsen

Shared publicly  - 
 
Americans treat their furry and feathered companions more like family members than ever, pampering them with treats, gifts, toys—even home-cooked meals. http://nielsn.co/cee4ez
1
Add a comment...
Story
Tagline
Leading global provider of insights and analytics into what consumers watch and buy.
Introduction
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.
Contact Information
Contact info
Phone
800.864.1224
Address
Global Headquarters: 85 Broad Street New York, NY 10004