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What motivates consumers to engage with mobile ads? That depends on the consumer. For example, 19% of Millennials say ads touting promotions or coupons are the top motivator when it comes to mobile advertising on smartphones. http://nlsn.co/6269B2xTH 
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When kids return to the classroom, their parents return to the grocery aisles to shop for breakfast, lunch and snack items to fill their children’s lunchboxes. What factors play the biggest roles in determining what parents buy? A recent Nielsen survey shows parents’ perception on school meals – and what that means for the food items that make it into their shopping carts. http://nlsn.co/6260B2ucm
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"Evolving and responding to the forces of the future is not optional. In order to create value for our stakeholders today, data is a key driver to identify areas of improvement, measure our progress, and increase our ability to stay nimble and do more." - Crystal Barnes, VP of corporate social responsibility at Nielsen, about how data drives decision-making in corporate responsibility: http://nlsn.co/6260B2s3I
At Nielsen, we’ve been focused on leveraging consumer data to create actionable insights for our clients for almost a hundred years. Our corporate responsibility (CR) program was built on this legacy of using data to drive decision-making. Since 2010, our focus has grown from engaging employees through volunteer programs to monitoring the environmental, social and governance (ESG) issues that matter most to our stakeholders and to our company.
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Our alumni dedicated years in service to our business, and we're staying connected with this engaged community who often serve as champions for Nielsen through our recently relaunched alumni network. http://nlsn.co/6261B2du1 
Nielsen is a place where employees can be themselves, make a difference and grow with us—even after they leave the company. And through the recently revitalized Nielsen Alumni Network, we’ve made strides to reconnect with former associates worldwide.
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For many companies, cost reduction efforts become an endless downward spiral. As soon as one cost reduction program is completed, it's followed by another. It's a dangerous cycle, but it's one we know how to break. http://nlsn.co/6260B2HGn 
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"More and more, communities look to us—particularly those who rely on data, technology and an understanding of consumers—as a leader and someone who can help them make better decisions and have greater impact." - Steve Hasker, COO of Nielsen, on the value of our Nielsen Global Responsibility Report:http://nlsn.co/6261BFdHV
Recently, Steve Hasker, global president and chief operating officer (COO), sat down to share his thoughts on the value of the Nielsen Global Responsibility Report, a first for the company.
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When it comes to televised presidential debates, the more recent ones have seen the most viewers. Six of the top 10 debates by household viewership occurred within one of the last three elections: http://nlsn.co/6269B2L6f
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"Evolving and responding to the forces of the future is not optional. In order to create value for our stakeholders today, data is a key driver to identify areas of improvement, measure our progress, and increase our ability to stay nimble and do more." - Crystal Barnes, vice president of corporate social responsibility at Nielsen, about how data drives decision-making in corporate responsibility: http://nlsn.co/6260B2sOa
At Nielsen, we’ve been focused on leveraging consumer data to create actionable insights for our clients for almost a hundred years. Our corporate responsibility (CR) program was built on this legacy of using data to drive decision-making. Since 2010, our focus has grown from engaging employees through volunteer programs to monitoring the environmental, social and governance (ESG) issues that matter most to our stakeholders and to our company.
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While Classic Hits are on track to once again become the soundtrack of the summer on the radio, this year’s presidential election is also causing a spike in News/Talk radio: http://nlsn.co/6264B2dnY

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Peter Naylor, Hulu’s senior vice president of ad sales, recently expressed to Megan Clarken, president of product leadership at Nielsen, that independent third-party measurement is imperative in today’s evolving ecosystem—even in the SVOD arena, which is typically free of advertising. http://nlsn.co/6264B2TFs 
Peter Naylor, Hulu’s senior vice president of ad sales, recently expressed to Megan Clarken, president of product leadership at Nielsen, that independent third-party measurement is imperative in today’s evolving ecosystem.
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FMCG growth in six key cities in Vietnam (Hanoi, Ho Chi Minh City, Haiphong, Cantho, Nhatrang and Danang) picked up strong momentum in the second quarter of this year, reaching 6.3% -- the highest growth in the past three years, according to Nielsen's quarterly Market Pulse report. http://nlsn.co/6267BFbDF
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While today’s video content boom is a boon for consumers, the ever-growing menu of options makes it challenging to stand out and capture the viewers’ attention. For streaming service Hulu, super-serving the consumer comes down to taking advantage of “undeniable trends.” http://nlsn.co/6263BFwCT
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Leading global provider of insights and analytics into what consumers watch and buy.
Introduction
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.
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Global Headquarters: 85 Broad Street New York, NY 10004