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Nielsen
Leading global provider of insights and analytics into what consumers watch and buy.
Leading global provider of insights and analytics into what consumers watch and buy.
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Across industries, consumer needs differ. The good news for marketers, however, is that the fundamentals and tools of precision marketing are the same. Matan Bik, Business Development, Nielsen Marketing Cloud, explains: http://nlsn.co/62608eIoj

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While the rivalry of El Clásico is old, the way consumers are connecting with the games includes all types of new technology. And with one of the recent games generating more than $42.5 million in media value for sponsors across platforms and screens, brands need a unified approach to media valuation: http://nlsn.co/62618eAwt

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John Burbank, President, Strategic Initiatives, explains how our report understanding the power of consumers with disabilities struck close to home: http://nlsn.co/62688exha

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Our very own Jim Hodgins—Managing Director Agencies and Platforms UK, Nielsen Marketing Cloud—participated in a thought-provoking panel discussion, which was hosted by Advanced Television, about Creativity in Targeted Advertising along with Adobe, Spot Exchange and IHS Markit Advertising. Watch the video here: http://nlsn.co/62628ecVj.

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Due to growing consumer demand in remote areas, many retailers are acting as wholesalers in order to cater to the needs of small and medium retailers in those remote areas. We classify them as the semi-retailer outlets. Learn more about how these players are affecting the landscape in Vietnam. http://nlsn.co/62608eszK

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We’ve been tracking the impact of surging News/Talk radio audiences since January, while monitoring changes in listening patterns for other top formats compared with years past. News/Talk held strong in March, drawing 10.2% of the radio listening audience (persons 6+), slightly down from the 10.5% we reported for February. http://nlsn.co/62648evz0

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First-quarter 2017 FMCG growth in Vietnam was the highest it’s been in the past three years, rising to 9.6%, compared with 5.3% a year ago, according to the most recent Nielsen Market Pulse report. http://nlsn.co/62608eiGC

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While technology is becoming more synonymous with convenience, brands can’t bank on automatic consumer adoption. That’s where relevant, tailored communication to the different consumer segments in the market is critical. http://nlsn.co/62698ec6v

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There’s no denying the influence that digital technology has had on the music industry, but Record Store Day, a celebration of independent record stores and music in general, has also become a hallmark for the vinyl LP—a format that is oddly defying an increasingly digital landscape. http://nlsn.co/62678e1wS 

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We’ve launched our 9th employee resource group! With people identifying with 57 nationalities, our Oxford, UK, office was inspired to create MOSAIC to celebrate these differences. http://nlsn.co/62628dsyG

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