Do Good, Feel Good.
last fifteen years, Network for Good has helped over 125,000 “tiny giants,” organizations
making big impact with small budgets, raise more than $1 billion with its online
giving training and tools. We are proud
of this milestone, but it is only our first.
In 2015, we asked ourselves, the organizations we serve, their boards, and funders, “What do small nonprofits need, but don’t have or can’t afford, to effectively raise more money?” We took those answers, arrived at some big conclusions, and with all of our data and determination, built a set of next-in-class products to address the biggest problems faced by small nonprofits and the executive directors who lead them.
1. Being tax-exempt does not mean small nonprofits can be technology-exempt.
In a time where social media, text messages, and email are the most prevalent ways people communicate, not just Millennials, nonprofits needing to establish or diversify revenue can no longer rely on events, a single grant, or a letter to effectively sustain, let alone expand, programs. Instead, nonprofits must consistently and credibly engage their donors, volunteers, and communities – and personalize the experience for each in a way that creates a real and lasting relationship.
Network for Good has pioneered a first-in-kind donor management software that helps nonprofit managers do more than store data and create reports— it makes fundraising easy. Designed for organizations relying on spreadsheets, Post-It notes, and QuickBooks to manage donor relationships, our solution lets nonprofits create sophistication with simplicity – and it was created to be every small nonprofit’s first software investment.
With no training and with little time, nonprofits can easily see, monitor, and engage with donors, volunteers, and prospects to see who needs to be cultivated, asked, or thanked –and when. From those insights, nonprofits can draw from ready-made template emails, text messages, and letters to automate donor retention, prospect cultivation, appeals, and gift acknowledgement activities. No fundraising experience required.
2. Fundraising needs to be a central leadership priority, not an administrative task.
The basic revenue model for nonprofit organizations is eroding as the values and priorities that underpinned it have shifted. Public funding at federal, state, and local levels is declining and overall philanthropic and corporate funding is not growing at pace. As such, the revenue model that has sustained many organizations has forever changed.
Network for Good has a built a new peer-to-peer fundraising platform to help nonprofits short on staff but big on need find and acquire new donors, quickly – and begin to diversify revenue. It equips nonprofit boards, volunteers, and committed donors to easily reach into their personal and professional network, tell the story of a nonprofit’s mission and impact, and acquire new donors.
Our platform is a nonprofit’s first solution used to ignite board fundraising so members have the tools and training to help build a strong foundation of new, individual donors who, with effective and consistent communication, will become the organization’s next major donors, volunteers, board members and #GivingTuesday ambassadors. Absent staff and time, our solution can turn every board member and volunteer into fundraisers for your organization.
3. Nonprofits don’t have nor can easily afford the fundraising help they need.
The skills needed for effective nonprofit leadership today are complex and numerous. While there are workshops, conferences, publications, and literature available, these assume you have the resources to hire and retain your own full-time, professional fundraisers long enough to raise enough money to pay their salaries, then for your programs. We think that’s the wrong approach. Dollars raised need to sustain programs and mission, not just fundraising.
Network for Good has created the Virtual Fundraising Team to provide small, resource-strapped nonprofits with their first fundraising department. Drawn from a network of more than 30,000 fundraising consultants, nonprofits can be matched with seasoned fundraising experts who help create a right-sized 12-month fundraising plan – and works in partnership with existing staff, every week, to implement it.
The Virtual Fundraising Team arms nonprofits with the team, time, and tools to accelerate results, raise more money at a lower cost, and demonstrate to will-be funders that they have the capacity to sustain programs after the funding period ends. To date, organizations working with a Team for ten or more months—and work their plan—have raised 46% more than the previous fiscal year.