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Back in 2008, entrepreneur and founder of Missguided, Nitin Passi spotted an opportunity in the market for a directional yet affordable online fashion retailer. Flash forward to 2009 and Missguided launches as the go-to destination for fashion-loving bad ass babes.
Now in its fifth year, Missguided sells in 80 countries worldwide and has launched campaigns in the UK, France, Australia, USA, and Europe, including an explosive collaboration with one of the hottest female global stars of all time, Nicole Scherzinger.
95% of product is exclusively designed by the Missguided's in-house design talent, capturing the fashion-forward, strong, confident, and achingly cool spirit of the Missguided girl.