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Three emerging trends that credit card marketers need to be aware of in light of the unorthodox launch of the new Chase Sapphire Reserve credit card which has reportedly gone “viral."
In a recent article, “Value-Seekers Warm to a $450 Credit Card Fee,” Stacy Cowley, of the New York Times, describes the unorthodox launch of the new Chase Sapphire Reserve credit card which has reportedly gone
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While there is no doubt that cold brew is a strong trend driving innovation in the coffee category, the majority of US consumers do not drink it. How can brands excite consumers beyond initial trial? http://mintel.tv/2ahRoPN
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Who is today’s Canadian consumer? Mintel’s Canadian Lifestyles 2016 provides an exclusive overview of consumer spending and what to expect over the next five years. Get your free copy now to learn more: http://mintel.tv/28OZ7EH
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Mintel's flagship British Lifestyle report reveals how 2015 played out in the UK marketplace. As the beauty market saw a decline for the first time on record, holidays reaped the rewards. Find out more now: http://mintel.tv/28jDXY5
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From virtual reality theme parks to inflatable hoodies, the team behind Mintel Trends shares the latest top trend observations from around the world http://mintel.tv/1nRLFWJ
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Younger consumers are really ‘be-gin-ning’ to drive gin to new heights, as Brits aged under 35 are the most likely to drink the spirit mintel.tv/1NsTlH1
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Sales of bar soap are in decline as Americans banish the bar in favor of the liquid variety: mintel.tv/2bJo2vv
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From fashion that shocks, to a wearable patch that tracks how hard you are exercising, find out what Mintel's Trend team have been spotting around the world this month http://mintel.tv/298oF1O
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Who is today’s American consumer? Mintel’s American Lifestyles 2016 provides an exclusive overview of US spending and what to expect over the next five years. Get your free copy now to find out: http://mintel.tv/28QZv6N
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France overtakes the US as leading global market for pizza innovation: http://mintel.tv/1XfXiTk #NationalPizzaDay
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In the spirit of giving, we're sharing what consumers on both sides of the pond have told us they want this holiday season. Happy Holidays from all at Mintel! http://mintel.tv/1OpWXgD
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How is the global bread and sweet bakery market responding to changing consumer attitudes? We've identified key trends set to transform the global bakery market in 2016: http://mintel.tv/1NlAbUM
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Introduction
We are Mintel. We are your eyes and ears in the markets that matter. The insights behind your next big idea. Your fingers on the pulse of innovation. Your interpreters of consumer trends.

We are all about data, research, analysis. We are trusted, we are robust. We are strategic, smart, inspirational. Students of human behaviour, trackers of cultural change.

We are award-winning. We are independent. We are global. We are opinions you can trust.

WHAT WE DO

We know consumers – who they are, what they see, what they do, what they buy.We also know why.

We know innovation – what’s new, what’s ground-breaking, what’s hot and what’s not. All around the world.

We know markets. We know their numbers – how much, how many, who sells what.

We know what’s coming next. We use that knowledge to make your business better, to help you make the right choices and build bigger brands.

We work with more than 5,000 businesses worldwide. We can work for yours.


WHAT WE STAND FOR

We stand for excellence. We stand for rigour and for trust. We stand for the power of data, interrogated by inquiring minds. We stand for watching, listening, thinking. We stand for actions.

We stand for the bigger picture, for context, for the alternative point of view. We stand for questions. We stand for answers. We stand for you.

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