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Mike Hickinbotham
1,576 followers -
I align content with paid, owned and earned media to support the customer's path to (pre and post) purchase.
I align content with paid, owned and earned media to support the customer's path to (pre and post) purchase.

1,576 followers
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Can SEO be considered a specialist role or a generalist role?
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Totally understand why this would occur.  It's another example how strategists need to have back-up tactics when building a brand's reputation / credibility.
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Struggling to profile the value of #SocialMediaMarketing within your organisation? 
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Here's some ideas how you can leverage Organic and Paid Social Media to meet your business objectives.
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Impressive annualised revenue numbers being reported by the KLM Social Media / Social Service team.  It's a good example how to build a Social team from the 'inside out'.  Start with care.
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