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mike cassidy
Works at BloomReach
Attended University of Illinois at Urbana-Champaign
Lived in Chicago, IL
255 followers|94,747 views
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mike cassidy

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The debate over "webrooming" vs. "showrooming" never got off the ground -- with good reason. The real story is about how consumers are using digital devices -- and especially mobile -- as key shopping tools. http://bit.ly/1KiFfZ5
If you were looking for further proof that retail is evolving at the speed of tech, think back to the days when “showrooming” was a big, scary thing. Yeah, remember showrooming? Three years ago, Amazon Price Check was all the rage and physical stores were doomed because shoppers could browse in ...
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mike cassidy

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UK study inspire discussion about personalization vs. privacy. It's complicated.
Taken together, the two recent reports by eMarketer do a masterful job of pointing out the paradox of personalization, while providing a guide for digital marketers wondering what to do about it. First the paradox: Consumers love personalization — and they fear it. OK, maybe the contradiction isn’t as simple as black and white. What …
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mike cassidy

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For the fourth year in a row, the Silicon Valley Business Journal has named #bloomreach  one of the best places to work in the Bay Area. ht.ly/LIJrW I've got to say I'm kicking myself because I've only been here a year -- meaning I missed three years of greatness. 
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mike cassidy

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Starbucks is good for your property value.
This Hangout On Air is hosted by mike cassidy. The live video broadcast will begin soon.
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Pat&Mike reunion
Fri, March 13, 10:00 PM
Hangouts On Air - Broadcast for free

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mike cassidy

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It's never too soon to start planning for the holiday shopping season -- especially if you're in retail. Some lessons from 2014, courtesy of eMarketer.  http://bit.ly/1b144Kg
The challenge for retailers — and any business, really — is to avoid being so caught up in making this month’s or this quarter’s number that they don’t take the time to look ahead and consider how coming changes create big opportunities. The good news for retailers is that the 2014 holiday shopping season has …
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mike cassidy

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Maybe it's time to take measure of how you measure. http://bit.ly/1M55TmF 
@bloomreachinc#KPI
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As humans we’re obsessed with measurement. That’s not necessarily a bad thing. Measurement is a way to hold ourselves accountable; a way to mark the progress on the way to a goal — personal or professional. Without measurement, we wouldn’t know what a business is worth. Without knowing how far we’ve come, we’d have no …
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mike cassidy

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Wondering how to best test all the hard work you've put in trying to make your website the kind of place people want to visit -- and even buy from? Hannah Alverez of UserTesting has five steps that will help you along. http://bit.ly/1cANQba
Today’s guest post, by UserTesting Content Strategist Hannah Alvarez, lays out a strategy for clearing the obstacles that derail visitors to your website. Enjoy. You already know that delivering a streamlined, personalized user experience on your website will result in better conversions and, ultimately, more revenue. But how do you get to that point? How …
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Mobile website operators are being asked to make sure they're designing pleasant experience for users and customers -- and that's a good thing all the way aorund. http://bit.ly/1FsvxR5
It is no secret that we live on our mobiles. Consider the telltale and eerie glow on the faces of the caffeine-fiends at your local Starbucks. Consider the surveys that say smartphone users rely on their devices for 221 tasks a day; that they spend more than three hours a day looking at their small …
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Recruiters and hiring managers are increasingly turning to big data to help with decisions. Why the data isn't squeezing the humans out of human resources. ht.ly/L2y1s
If you simply skimmed the blogosphere and raced through a few news stories about trends in hiring and personnel, you might conclude that big data is taking the “human” out of “human resources.” Not surprisingly, big data and data analytics are increasingly being deployed to figure out who to hire and how to best keep …
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To get mobile right to get multichannel right. (Can't get myself to say omnichannel) http://bit.ly/19cObjn 
There's good news for those of you who are tired of hearing—year after year—that this is The Year of Mobile: The Year of Mobile is over. It's become abundantly clear that digital retailers can no longer think of mobile as a distinct channel. Mobile is a part of the whole, a key foundation of the ...
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Retailers need to do it all -- smartphone, desktop and, oh yeah, run a great store, if you're into that brick-and-mortar thing. http://bit.ly/1Nn2G3g
It’s understandable that every now and then big brick-and-mortar retailers feel the need to point out that when it comes to buying stuff, the place where shoppers overwhelmingly do that is in physical stores. Yes, e-commerce is growing rapidly and it’s already huge (about $305 billion last year, the Commerce Department says). But 93 percent …
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Leave it to me to find a teachable moment in #dressgate. http://bit.ly/1JVdJBG  #earnest #buzzkill @bloomreachinc 
You’re probably as sick of this gold/white/black, blue, orange — yes orange — dress as I am. Who knew we’d be clamoring for a time when the Twittershpere was alight with fights over funding the Department of Homeland Security, whether the Apple Watch was a game-changer or an iPhone accessory and whether Neil Patrick Harris …
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People
Have him in circles
255 people
Mike Murphy's profile photo
kevin white's profile photo
Barbara Snyder's profile photo
Chris Messina's profile photo
Julie Patel's profile photo
Tramayne Dmarteh's profile photo
Pai W.'s profile photo
John Wistler's profile photo
John Baker's profile photo
Work
Occupation
Storyteller
Employment
  • BloomReach
    Storyteller, 2 - present
    I tell stories about big data, e-commerce, retail, tech, startup and Silicon Valley culture.
  • San Jose Mercury News
    Columnist, 2014
    I write Silicon Valley Dispatches, a look at the culture of Silicon Valley, a land of risk-taking, innovation and multiculturalism.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Chicago, IL - Burnsville, MN - Delray Beach, FL - Urbana, IL - Tallahassee, FL - San Jose, CA
Contact Information
Work
Email
Story
Tagline
Storyteller for BloomReach
Introduction
I'm a career journalist and the storyteller for BloomReach, a big data marketing applications company where I look for and tell stories about big data, e-commerce, retail and tech, startup and Silicon Valley culture.
Bragging rights
I once rode a rodeo bull, briefly.
Education
  • University of Illinois at Urbana-Champaign
    Journalism
  • Loyola University Chicago
    Journalism
Basic Information
Gender
Male