Have you heard the term social media “sneezer”? Here’s a hint—it has nothing to do with the flu. I heard the term from Seth Godin, who wrote about the concept in his book “Ideavirus” to describe the incredible power of social media in the hands of those who influence others.

Social media unveils the title of Dan Brown's newest book on the Today Show (photo courtesy of Dan Brown and Random House Books)

For example, mommy bloggers are “sneezers”. Music and theater aficionados. Sports enthusiasts. Leadership and entrepreneurial experts and coaches.
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