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Meltwater Group
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Blogs give #PR professionals earned media: if a blogger mentions our brand in a post, we’re gaining exposure to their community. Where this becomes especially powerful is when part of a blogger’s community is a journalist. With so many journalists using blogs to research their stories, the cherry on our communications sundae is something we’ll call this the indirect pitch: a blogger interests a journalist in your story, and you end up with more coverage via traditional press coverage.

So, how do we engage those key bloggers and journalists? Check out this post to find out!
Blogger outreach has a hidden earned media upside for PR and marketing: the indirect pitch. Find out why we care, and how to find the right influencers.
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Great article (we agree!), thank you for sharing.
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Tip: Given that 79% of mobile phone owners and 81% of tablet owners use mobile devices for local searches, make sure to create or claim your local Google+ page and update it with correct information.

h/t +Social Media Examiner 
Do you have a mobile social marketing plan? This article shares 7 ways to tweak your social media to appeal to followers on mobile devices.
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If you know what organic Facebook Reach is, you’ve probably already heard that Facebook is throttling the results for brands. See what you can do about it!
Organic Facebook Reach throttle will force us to be better at content marketing - and that's a good thing.
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Check out +Jen Picard's post on +Ragan Communications today!
If your pitch isn't interesting, attention-grabbing or tailored to the journalist, it won't get coverage.
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Curious to know why teens are leaving #Facebook?
Are you baffled by teen use of social media? Are you having trouble following which tools they’re using and why they keep moving from one platform to the next?
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Can't make it to #SXSW? Not to worry, we're blogging about our favorite sessions. Check out these #SocialMedia tips from Gary Vaynerchuk!
Learn 6 social media marketing lessons from Gary Vaynerchuk, author and founder of VaynerMedia and Wine Library TV. These lessons apply to brands, startups and individuals...
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Which social media trends are the “new normal” in our PR world today?
Social Media PR. Exploring this in a two-part series: Which social media trends are the “new normal” in PR today and how can they benefit our PR campaigns.
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Check out +Leslie Nuccio's top "ah-ha" moments from #SXSW!
Top 6 insights from the biggest technology conference in the world, from content marketing strategy to how not to kill your phone at SXSW 2014.
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That's great!
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Content Marketing + Commerce = $$$$
By integrating commerce into content marketing, media companies can make up for a dying ad revenue model. What does this mean for the future of publishing?
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See how Thrillist blurred the lines between advertising and editorial with content-based product placement.
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Strapped for time? Try +Jen Picard's tips for a  #SocialMedia  Power Hour!
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Have them in circles
830 people
Erik Eskedal's profile photo
Richard Bohn's profile photo
Alien Martínez's profile photo
Yi Chang's profile photo
Paul Leitner's profile photo
Rokhaya Faye's profile photo
Bernd Rubel's profile photo
Kimme Utsi's profile photo
Rhianna Daniels Hile's profile photo
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Introduction
Meltwater Group is a privately held software company founded by Jorn Lyseggen in Norway in 2001. Serving more than 20,000 clients through 57 global offices, Meltwater delivers B2B solutions based on search engine technology, cloud computing and search engine marketing.
 
 
Meltwater operates a non-profit organization, Meltwater Entrepreneurial School of Technology (MEST), based in Ghana.
 
Find the latest job listings on the Meltwater Group LinkedIn profile.