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MBASkool

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How to calculate CAGR? #mbabasics
Compound Annual Growth Rate (CAGR) is the rate which defines the growth rate of a investment/business over a specified period of time.
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How do you define Upselling in business?
Upselling is a sales strategy in which a seller influences the customer to buy the more expensive versions of the product, or to buy upgrades and add-ons with the product. Upselling is used in order to make a larger sale and to earn greater profits. The seller often suggests customers with other additional options to the current purchase which customer may or may not consider. It is common practice in many industries. The sales person often tries...
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Are companies right in going the app-only way?
Group Discussion (GD) Topic on Are E-Commerce Companies Right in Choosing the Mobile-only Option? It covers discussion with answers, conclusion and facts
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What are some interesting cost cutting technique used by companies?
Companies put in a lot of effort to reduce costs to increase their margins and profits. Many strategies and techniques are adopted to decrease the expenses. Here are some cost cutting techniques adopted by prominent companies, which have not only helped them reduce costs, but also become an industry benchmark in management.
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What is Digital Brand Experience?
Strong experiential brands like Nike evokes feelings of being powerful, inspired, being an athlete, membership in a community. Weak experiential brands line Wal-Mart talk mostly in terms of price and promotions as well basic functionality. Consumers nowadays no longer buy products and services in order to fulfil a functional need but instead purchase the emotional experiences around it. Customers do not feel strongly about the brand which lacks e...
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Are Employees also internal customers?
HR today is taking efforts in making the employees feel good at the workplace by being a good service provider of the values that company believes in and also keeping employees as their priority in the organization. The employees need to be taken as the customers of the HR, that is because there are many instances when a good employee leaves the organization due some inappropriate condition at the workplace.
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How do Consumers make decisions?
The term “decision making” is broadly defined as the cognitive process which leads to selection of a belief or an action among various possible options. Decision making process specifically refers to the journey which he travels towards the destination of the final purchase of product or service. To understand it completely, we need to study the consumer decision making process in detail.
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Can increase in entrepreneurship in Rural India be successful?
India is very commonly referred as a country of villages. With around 72% of the total population of India residing in 638,000 villages this title suits appropriately to India. However, there is a high level of unemployment and underemployment in the rural areas. This has led to a massive migration of the rural population into the well developed cities in their vicinities. With that amount of population, rural India appears to be the biggest unta...
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Employee Satisfaction at work is a important topic. Are employee satisfaction at work and with work the same thing ?
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Is Social Media relevant in building employee relations ?
Social media being a mode of instantaneous communication can be used to create a forum for the employees to share their ideas and thoughts with each other, leveraging the spirit of innovation and collaboration. It can be used to carve the culture of an organization and can answer one of the most mystical questions-Why this is the place to work for? Transparency across the walls will further stimulate the sense of ownership in the employees. Entic...
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Introduction
MBASkool.com is an upcoming platform for MBA Students, Aspirants and Business Professionals. MBASkool is an exclusive management education platform and is custom made for current students and alumni of B Schools. A Student or a professional can log on to MBASkool to read any business concept or download any management document. A user can ask management or general questions to the growing MBASkool community.
He can watch the latest ads in the field of advertising, access a database of brands called brandguide, read various reputed B-School magazines or know whats going in the B-Schools through the MBASkool pages.
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