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matthew yeomans
Works at Sustainly
Attended University of Manchester
Lived in New York
90 followers|4,759 views
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matthew yeomans

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Like what we do at Sustainly? Please support us by voting for our chance to Pitch to Richard Branson and win marketing and mentoring support for our sustainable business! 
Connecting sustainability and marketing for authentic communication
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matthew yeomans

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New mini case study from Sustainly
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Is Our/Vodka a pick me up for Detroit?
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Rana Plaza video highlights high cost of fashion & the social media reputation risk to clothing brands. ow.ly/w7tnk
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matthew yeomans

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Sainsburys and Google come to the Rescue in battle against food waste ow.ly/A0ycD
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Read Alice Korngold's guest blog post.
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How to create a truly sustainable brand. A guest column by @AngryAfrican. ow.ly/wzz0M
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People
Have him in circles
90 people
Andrew Weltch's profile photo
elaine cohen's profile photo
Dr. Jim Yong Kim President of the World Bank's profile photo
Lee Bryant's profile photo
Nora Hank's profile photo
Andrew Weltch's profile photo
Ruth Lucia's profile photo
Pavia Rosati's profile photo
Roslyn Scott's profile photo
Work
Occupation
writer, editorial consultant
Employment
  • Sustainly
    Founder, 2014 - present
  • Custom Communication
    Director, 2005 - present
  • Social Media Influence
    Executive Editor + Director, 2008 - 2012
  • Tribal DDB London
    consultant, 2008 - 2009
  • The Industry Standard
    Senior Editor, 1999 - 2001
  • The Village Voice
    Editor, 1990 - 1997
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
New York - Cardiff - Manchester - Boston
Story
Tagline
Writer, sustainability, social media, marketing and communication
Introduction
I'm the founder of Sustainly an information consultancy specialising in sustainability marketing and communication. We develop case studies and research for companies, brands and agencies to help their communication strategies. Each year we publish the Social Media Sustainability Index.

I also run the editorial consultancy, Custom Communication, that produces a range of writing services for major companies including: PwC. Nike, HSBC, Lloyds Banking Group, P&G among others.

I'm the co-author of #FAIL: The 50 Greatest Social Media Screw-Ups, author of Oil: Anatomy of an Industry and co-author of The Gastrokid Cookbook.

As a journalist I have written for the likes of Time, the New York Times, The Atlantic Monthly, National Geographic, Travel & Leisure, Golf, Slate and The Big Money. I was a senior editor at the Industry Standard and the Village Voice.

I teach digital media publishing at Cardiff University.
Education
  • University of Manchester
    American Studies, 1984 - 1988
Basic Information
Gender
Male