There were only 8 employees at the time it was acquired.
"It’s a bit sobering to think that the entire Market Research industry with its 10s of thousands of employees is only worth 40x Instagr.am with its 15 employees!" -Michael Floyd, http://today.yougov.com/
Google Consumer Surveys accomplishes what we’ve known we should be doing but had neither the resources nor motivation to pursue. Google has disintermediated all of us.
If the entire Market Research industry had GPS tracking/tagging of photos it might be worth more.
Good find: "Google Consumer Surveys accomplishes what we’ve known we should be doing but had neither the resources nor motivation to pursue".
thanks Matt, I'm speaking at a market research industry event later this month about Google Consumer Surveys as an example of both research and premium publishing being gamified, leading to the commoditization of basic quantitative research. I've used my company's technology to surface the best research and most relevant expertise as I write my talk. Hope you're well!
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