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Missed the Technology For Marketing & Advertising (TFM&A) conference in London this week? Check out our key takeaways:
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What do you get if you cross a host of the most innovative marketing technology companies, a herd of Europe’s marketing thought leaders, and a pack of knowledge-hungry marketers? Well, based on our experience over the last few days, it would look a lot like the TFM&A event (standing for ‘Technology for Marketing & Advertising’), which wrapped-up yesterday. Held at the impressive Olympia Conference Centre in London, this event was energizing, exci...
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Heard the buzz around marketing automation? Got some questions? Download our free Definitive Guide to Marketing Automation now!
http://ow.ly/JEYhH 
#MarketoGuide   #marketing   #marketingautomation   #marketingtips   #marketingstrategy   #emailmarketingtools   #emailmarketingcampaign   #eLearning  
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The social and digital media revolution has forever changed the way customers approach the shopping and buying process. As a result, companies are now looking to marketing departments to help shape company strategy. 
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This week, I’d like to explore another finding from the survey—how marketers will play a larger role in company strategy. This is a huge development, and a dramatic shift in many organizations from how marketing was asked to contribute in the past.
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The next 3 to 5 years will usher in a whole new era of marketing. Read what 478 CMOs and senior marketing executives predict is going to happen to marketing globally and learn how to prepare yourself:  http://ow.ly/Jxw4p 
#NextEra   #Marketing   #marketingstrategy   #marketingtrends   #marketingonline   #smbiztips   #CMO  
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The marketer's definition of "engagement" is rapidly changing. You made them laugh, you made them cry, but did they buy?
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We asked the Economist Intelligence Unit to survey nearly 500 marketers and then shared the results on the many observations about marketing’s future, including organizational change and technology advancement. But to kick off our deep dive into all of the interesting data from the survey, I want to pause and talk more about one of the key concepts to emerge from the research—engagement.
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Learn how to re-engage dormant customers and turn existing customers into lifelong advocates in this Customer Activation eBook: http://ow.ly/Jhj20 

#customeradvocate   #marketingtips   #ebooksfree   #marketing   #customerexperience   #customersatisfaction  
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What keeps SMB marketers up at night? Find out in our latest infographic:
#smb   #smallbiz   #marketing   #marketingstrategy   #NextEra   #infographic   #infographicoftheday  
Over the last few weeks we’ve been sharing insights from the results of a global survey conducted by the Economist Intelligence Unit’s (EIU) that explores the future of marketing. Now I’d like to take a look a closer look at the opinions of the SMB marketers who took part in this research and what they think the future of marketing looks like.
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Now more than ever, developing your digital brand is mission critical. Join this free webinar with Marketo's Creative Director to learn how to design a brand that truly fits your company.
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Today’s buyer doesn’t become a customer overnight. Learn how to design your own winning lead nurturing strategy in this free webinar, February 24th at 10AM PST. 
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Lessons from the New Definitive Guide to Lead Nurturing. Today's buyer doesn't become a customer overnight – they require relevant marketing touches while they self-educate and establish trust with your brand. With sophisticated lead nurturing, you can engage your potential buyers and ultimately ...
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"Sometimes reality is too complex. Stories give it form."- Jean Luc Godard. A well told story never fails to capture our attention. Check out this infographic to learn how to nurture your leads with strong storytelling.
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Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications to be effective, you need to tell a story. A good story. Check out our infographic for the tips & tricks to do this well.
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Join 6,000 fellow marketers for the largest marketing event of the year, in VIP style! Enter now to win a VIP trip to the Marketing Nation Summit in San Francisco: http://ow.ly/JibUR 
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The right message delivered at the right time over the right channel to the right customer is about to become a reality thanks to two new Facebook - Marketo integrations!
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The right message delivered at the right time, over the right channel, to the right customer is the goal of every marketer. For years doing this well has been so difficult that many thought they’d be more likely to see a unicorn first. Today, Marketo is starting to make that fairy tale come true—at least as far as social media is concerned
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Helping marketers master the art and science of digital marketing by driving technology innovation and expertise for tomorrow. Marketo puts Marketing First (TM).
Introduction

Marketo (NASDAQ: MKTO) is the leader in digital marketing software and solutions. 

We’ve built the most innovative Engagement Marketing Platform for marketers to master the art and science of digital marketing. We deliver software that helps marketing understand its target audience, engage them as individuals on their terms, measure the impact of their marketing efforts, and manage the team for success. We are the only company delivering innovation at the rapid speed needed to help marketers keep pace with the demands of an ever-changing digital world. 

Marketo has created the most complete marketing ecosystem of technology providers, service experts, and agencies in the world. This vibrant set of technologies and partners provides the flexibility to extend our platform and tailor it to your specific needs today and in the future. 

The magic behind our platform is the Marketing Nation – a unique force of 50,000 marketers that share ideas, expertise and best practices – in an effort to help everyone master this ever-changing digital world. We are for marketers, by marketers

Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,700 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

We also publish multiple well-known industry blogs, including the Modern Marketing Blog.