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You can do big things with a small team!
#ebook   #MarketingSoftware   #MarketingAutomation   #teamwork   #MarketingStrategy  
Marketing automation is a powerful software tool that automates and syncs various efforts (think campaign management, customer segmentation, and data analysis, to name a few.) For small marketing teams, marketing automation makes a lack of resources a non-issue and allows teams to turn their back on endless manual and inconsistent processes.
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R-E-S-P-E-C-T, find out what it means to your customers. 
#mobilefriendly   #mobilemarketing   #MarketingStrategy   #BigData   #Mobile   #mobileapps  
Marketers can no longer afford to ignore the power of mobile marketing. A Deloitte survey shows more than half of us consider our smartphone as our “go-to device”, replacing our PCs, televisions, and laptops. Therefore, this is a fantastic opportunity for marketers, provided that they treat this relatively new medium with respect. What do I mean? Find out here...
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Time to focus on output, not input.
#Marketing   #MarketingAnalytics   #analytics   #Data   #MarketingStrategy  
Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver. To change that perception, marketers need to start talking about how their programs impact the whole sales process, with revenue being the core focu...
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How do subscriptions build long-term customer relationships? #customerexperience   #customersatisfaction   #customerservice   #marketingstrategy   #MarketingTips   #subscription  
The growing subscription economy is shaking the foundations of marketing strategy by shifting revenues and customer expectations. If you’re not adapting to these changes yet, it’s time to start! Here are three actions to take to adjust to the expanding subscription economy in your industry.
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How can you get more customers across your digital channels? Learn more on July 30th: http://ow.ly/Q0fcd 
#Webinar   #DigitalMarketing   #MarketingStrategy   #customerexperience   #MarketingTips   #MarketingSoftware  
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Don't get shut-out! Make a home run by properly scoring your leads. #leadgeneration   #DigitalMarketing   #MarketingTips   #MarketingStrategy   #Data  
Sometimes it seems that our lives are just one big scoreboard. Sometimes we hit a home run; other times we get shut out. That’s also how it can be with your data: sometimes the data you collect through your marketing efforts is complete and ready to go, but other times it’s a swing-and-a-miss. And that’s not just with your contact data. What about the profiles you create on your customers? It all comes down to scoring. Whether you’re scoring the ...
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80% of your results come from 20% of your efforts. Here's what to focus on during the dog days of summer:
#Marketing   #sales   #marketingstrategy   #summer   #summer2015   #leadership   #marketingtips  
Mid-to-late summer is often a slow time of year for many businesses. People are on vacation, kids are out of school, and the warm weather often creates an air of sluggishness around the office. But even if the phone’s not ringing, clients are out of town, and nothing much seems to be happening, there are still several important things that marketers can do right now—even during the “slow” time of year—to help boost their sales results.
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Technology is no longer the tail that wags the marketing dog – it is the entire dog.
#marketing   #marketingdigital   #martech   #tech   #marketingstrategy   #organizationaldevelopment   #leadership   #mktgnation   #marketingautomation   #saas  
This article is by Phil Fernandez, chairman and CEO of Marketo, a marketing-automation company. Technology is no longer the tail that wags the marketing dog – it is the entire dog, nose to tail. There was a time in the not too distant past when digital was an add-on function in [...]
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The #MKTGnation  is going to  #Toronto ! Join us to hear from speakers such as +New Relic and +3 Day Blinds http://ow.ly/Qcaok #Event   #Networking   #Marketing   #Conference   #MarketingStrategy  
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Do you know which digital channels your customers are on? #DigitalMarketing   #elearning   #MarketingStrategy   #CustomerExperience   #MarketingTips  
You have probably heard the buzz about multi-channel marketing. Implementing a multi-channel marketing approach in your campaigns and programs helps you be where your buyers are, which is essential in order to stand out in a crowded market. Each piece of the buyer’s experience should be consistent and complementary—that means you have to think about all of the channels where your potential or current customers engage.
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What critical questions should you ask when evaluating a #marketingautomation  platform? http://ow.ly/Q0esx
#MarketingStrategy   #MarketingTips   #DigitalMarketing   #Webinar   #MarketingSoftware  
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30K marketers, 100+ giveaways, and 25+ sessions: What are you waiting for? Join us for the largest free online marketing conference this September 2nd. RSVP: http://ow.ly/PXg3Y 
#MKTGnation   #conference   #marketing   #marketingautomation   #marketingsoftware   #networking   #online   #digitalmarketing   #digitalmedia  
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Have them in circles
9,236 people
Élever Professional's profile photo
Steven Moody's profile photo
Media Valley Group Inc's profile photo
Chad Deckard's profile photo
Valentina Tanzillo's profile photo
Winn Trivette II's profile photo
Anthony Sills's profile photo
Susan Kay Daniels's profile photo
Clint Poole's profile photo
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Helping marketers master the art and science of digital marketing by driving technology innovation and expertise for tomorrow. Marketo puts Marketing First (TM).
Introduction

Marketo (NASDAQ: MKTO) is the leader in digital marketing software and solutions. 

We’ve built the most innovative Engagement Marketing Platform for marketers to master the art and science of digital marketing. We deliver software that helps marketing understand its target audience, engage them as individuals on their terms, measure the impact of their marketing efforts, and manage the team for success. We are the only company delivering innovation at the rapid speed needed to help marketers keep pace with the demands of an ever-changing digital world. 

Marketo has created the most complete marketing ecosystem of technology providers, service experts, and agencies in the world. This vibrant set of technologies and partners provides the flexibility to extend our platform and tailor it to your specific needs today and in the future. 

The magic behind our platform is the Marketing Nation – a unique force of 50,000 marketers that share ideas, expertise and best practices – in an effort to help everyone master this ever-changing digital world. We are for marketers, by marketers

Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,700 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

We also publish multiple well-known industry blogs, including the Modern Marketing Blog.