Profile

Cover photo
Verified name
9,783 followers|2,388,663 views
AboutPostsPhotosYouTube

Stream

Marketo

Shared publicly  - 
 
"All brands — both well-known and new — need marketing. This is especially true in higher education, where we add new audiences as students explore how they will achieve their career goals.” - Chris M. Kormis, #CMO  of +Georgetown University's McDonough School of Business.
#AskTheCMO   #CMOnation   #highereducation   #university   #marketingstrategy   #digitalmarketing   #marketingautomation   #MarketingTechnology   #branding  
5
Add a comment...

Marketo

Shared publicly  - 
 
Give your #content  the attention it deserves.
#contentmarketing   #contentstrategy   #contentcreation   #digitalmarketing   #MarketingTips  
In this blog, I'll give you four tips for enriching your content. By integrating them into your content marketing strategy, your customers will react positively to your content and show more interest in your company and brand as a whole, leading to more prospects and more potential sales.
7
3
Add a comment...

Marketo

Shared publicly  - 
 
What can marketers learn from the movie, #Moneyball ?
#marketingstrategy   #marketingtips   #digitalmarketing   #customerexperience   #BigData   #MarketingSoftware   #MarTech   
Moneyball tells the story of how a new kind of data analysis turned baseball scouting and recruiting upside down, transforming the game overnight. In 2002, the Oakland A’s were the only team using predictive analytics to make decisions about their roster. With a 20-game winning streak, it’s safe to say that the A’s use of predictive analytics worked. And by 2004, every team in baseball was using their system, aching to achieve the same level of s...
5
1
Add a comment...

Marketo

Shared publicly  - 
 
Knock your customer engagement strategy out of the park!
#customerexperience   #Healthcare   #digitalmarketing   #MarketingStrategy   #customerservice   #MarketingSoftware   #MarketingAutomation  
Last Tuesday was no doubt an exciting day to be in Chicago—the Cubs advanced to the National League Championship Series for the first time since 2003 and boisterous cheers could be heard throughout every bar with a TV in the city. But Anthony Rizzo wasn’t the only heavy hitter in Chicago last week. Health insurance MVPs were also out and about attending AHIP’s Consumer Experience & Digital Experience conference. The show aimed to bring health pla...
1
Add a comment...

Marketo

Shared publicly  - 
 
We're excited to introduce our #whitepaper  commissioned by Harvard Business Review Analytic Services! http://ow.ly/TD5t4
#CMOnation   #MKTGnation   #MarketingStrategy   #elearning   #MarketingTips   #DigitalMarketing   #Digital   #Marketing   #CMO  
2
2
Add a comment...

Marketo

Shared publicly  - 
1
Guerette Marc's profile photo
 
bonj dite moi en 2 ligne pourquoi

 ·  Translate
Add a comment...
Have them in circles
9,783 people
VISHAL WADKAR's profile photo
Jacques Booysen's profile photo
mukut chakravarti's profile photo
Robert Burden's profile photo
Shimaa Fathy's profile photo
Colleen Millerman's profile photo
Rajeev Gupta's profile photo
Mario Colina T.'s profile photo
Technology for Marketing (TFM)'s profile photo

Marketo

Shared publicly  - 
Most social marketers I know have been hard at work trying to build a robust presence on various social channels. But when they go to their executive team to tell them about all the success they have been having, they get a resounding, “So what?” Any marketer that cannot show the economic impact of their activities will fail to earn the attention of their executives. Further, they will fail to get those same executives to focus on the right socia...
10
3
Add a comment...

Marketo

Shared publicly  - 
5
Add a comment...

Marketo

Shared publicly  - 
3
1
Add a comment...

Marketo

Shared publicly  - 
 
Tis the season to start building out your #holiday  marketing plan! 
#marketingtips   #digitalmarketing   #holidayseason   #holidayshopping   #holidays2015   #marketingstrategy   #B2C  
From National Ice Cream Day to Thanksgiving to New Year's—each and every holiday is an opportunity for consumer marketers to create campaigns that generate amazing results. If you want to capture your consumer’s attention, it’s vital that your marketing incorporates fun, relevant, and personal messages and offers. Why? Because just about every company runs holiday-themed campaigns—which means your customer will receive a huge volume of offers and...
1
Add a comment...

Marketo

Shared publicly  - 
 
Did you know #meme  selling garners around a 25% response rate from prospects that were previously non-responsive?
#Sales   #SalesTips   #Biz   #leadgeneration   #selling   #emailmarketing   #emailmarketingtips  
Does this situation sound familiar? — You’re sitting at your desk. You’ve been waiting for your prospect to get back to you—phone call, email, visit to the office—anything! But nothing is happening. You’re raking your brain, trying to figure out what to do. You thought the sale was in the bag, but it’s becoming more and more clear that perhaps that wasn’t the case after all. So, you wonder, what can you do to get back in touch with this prospect ...
3
2
Add a comment...

Marketo

Shared publicly  - 
 
Did you know A/B testing can help raise conversion rates by 48% or more?
#leadgeneration   #marketingautomation   #marketingsoftware   #MarketingTips   #MarketingStrategy   #Data   #BigData  
Not exactly sure what A/B testing is? Heard whispers around the office of “Let’s test this” or “Let’s test that,” but not really sure what your peers are talking about—but wish you did? Well, you’ve come to the right place! I’m here to set the record straight, and in doing so, prove why you cannot live without A/B testing as part of your marketing strategy.
2
Add a comment...
People
Have them in circles
9,783 people
VISHAL WADKAR's profile photo
Jacques Booysen's profile photo
mukut chakravarti's profile photo
Robert Burden's profile photo
Shimaa Fathy's profile photo
Colleen Millerman's profile photo
Rajeev Gupta's profile photo
Mario Colina T.'s profile photo
Technology for Marketing (TFM)'s profile photo
Contact Information
Contact info
Phone
1.877.260.MKTO (6586)
Story
Tagline
Helping marketers master the art and science of digital marketing by driving technology innovation and expertise for tomorrow. Marketo puts Marketing First (TM).
Introduction

Marketo (NASDAQ: MKTO) is the leader in digital marketing software and solutions. 

We’ve built the most innovative Engagement Marketing Platform for marketers to master the art and science of digital marketing. We deliver software that helps marketing understand its target audience, engage them as individuals on their terms, measure the impact of their marketing efforts, and manage the team for success. We are the only company delivering innovation at the rapid speed needed to help marketers keep pace with the demands of an ever-changing digital world. 

Marketo has created the most complete marketing ecosystem of technology providers, service experts, and agencies in the world. This vibrant set of technologies and partners provides the flexibility to extend our platform and tailor it to your specific needs today and in the future. 

The magic behind our platform is the Marketing Nation – a unique force of 50,000 marketers that share ideas, expertise and best practices – in an effort to help everyone master this ever-changing digital world. We are for marketers, by marketers

Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,700 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

We also publish multiple well-known industry blogs, including the Modern Marketing Blog.