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Marketo

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What do Penguinologists and Marketers have in common? #MarketingTips   #Networking   #MKTGNation   #NetworkingTips   #MarketingSkills  
As marketers it is almost a requirement to be a stellar networker. But anyone can easily go to a networking event, grab a stack of business cards, and leave. The best networkers, however, stick around and bring value to the conversation, therefore leaving a lasting impression on others.
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How can you create a business case for #marketingautomation  at your company? #MarketingTips   #CSuite   #MarketingStrategy   #ebook   #Biz   #biztips   #Marketingsoftware  
You want to implement marketing automation, but whose support within your organization do you need to get this done? And what are the questions that each of these stakeholders might ask? In order to implement any type of software, you need the buy-in of key stakeholders, and often these folks reside in the C-suite.
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There’s a revolution coming and technology is unshackling marketers. #CannesLions   #Advertising   #MarTech   #AdTech   #Marketing  
As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. But it didn’t take long before it was clear that we were a company with the right technology in the right place at the right time. Last week, Marketo attended Cannes Lions (officially titled the Cannes Lions International Festival of Creativity) at a time of growing convergence between marketing and advertising. This year’s confere...
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How can companies take complete control of their #marketing  efforts? #MarketingAutomation   #MarketingStrategy   #Biz   #MarketingTips   #Vlog  
What is marketing automation? This, my friends, is the million dollar question—and the one I’m here to answer. Marketing automation is software that helps companies take complete control of their marketing campaign efforts. Intrigued? I know you are! Check out our handy video blog to explore this topic further.
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Emails with #video  have 2-3x higher click-through rates. #MarketingAutomation   #MarketingStrategy   #DemandGeneration   #MarketingTips
Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. But it’s not just consumption patterns that are on the up and up. Video is also driving some serious business results. Learn why implementing video into your marketing automation strategy will bring ROI to your marketing efforts.
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Create conversations and not campaigns. Learn how in our upcoming bootcamp #webinarhttp://ow.ly/PirC0 
#DigitalMarketing   #MarketingTips   #EmailTips   #MarketingAutomation   #MobileFriendly   #Mobile  
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Join us in #SanDiego  to hear from speakers such as +New Relic, +3 Day Blinds and Marketo.
#MKTGNation   #Marketing   #MarketingSoftware   #MarketingStrategy   #Conference   #Event   #Networking   #MarketingAutomation   
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How do you run a virtual event for over 18,000 people? Hint: it's all about timing and the art of the sell
#MKTGnation   #virtualevent   #online   #eventplanning   #eventmanagement   #eventmarketing   #digitalmedia   #marketingtips   #eventtech  
How do you run a virtual event that has a whopping 18,000+ people registered? Good question! Like live events, virtual events are typically run by marketing program managers to help support demand generation within a specific market. Unlike their live counterparts, there is a common perception that it is easy to run a virtual event. But, I beg to differ! Have no fear though - I am pleased to present to you some tips and tricks on how to make your...
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The Marketing Nation is making a pit stop in Portland! Join us for an afternoon of learning and connecting at our roadshow on July 16th: http://ow.ly/P6RaH  
#PDX   #Portland   #MKTGnation   #marketing   #marketingautomation   #marketingstrategy   #Oregon   #martech  
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Learn where the recent #50shadesofgrey   #TwitterChat  went wrong and how you can avoid it from happening to you. #SocialMedia   #SocialMediaTips   #Twitter   #TwitterTips   #socialmediamarketing   #askeljames   #CMGR  
Monday's Fifty Shades of Grey Twitter chat may not have gone as planned, but that doesn't mean your future Twitter chats have to backfire, too! Using Twitter chats to communicate with your customers is a great way to extend your brand’s reach and accumulate more followers, which can definitely translate into more customers. So, here are some solid tips on how to prepare for and handle a sticky situation in the Twitterverse.
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In celebration of #SocialMediaDay  , we're giving you the inside scoop into a day in the life of a #SocialMedia  Manager. #socialmediamarketing   #SMDay   #MarketingTips   #CMGR   #marketingstrategy  
Today, June 30, 2015, marks the 6th annual Social Media Day global celebration! So, I ask, have you ever wondered exactly what social media marketers do? (Hint: they do more than just tweet!) I'm excited to share with you a glimpse inside my crazy busy yet very social and fun day!
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Helping marketers master the art and science of digital marketing by driving technology innovation and expertise for tomorrow. Marketo puts Marketing First (TM).
Introduction

Marketo (NASDAQ: MKTO) is the leader in digital marketing software and solutions. 

We’ve built the most innovative Engagement Marketing Platform for marketers to master the art and science of digital marketing. We deliver software that helps marketing understand its target audience, engage them as individuals on their terms, measure the impact of their marketing efforts, and manage the team for success. We are the only company delivering innovation at the rapid speed needed to help marketers keep pace with the demands of an ever-changing digital world. 

Marketo has created the most complete marketing ecosystem of technology providers, service experts, and agencies in the world. This vibrant set of technologies and partners provides the flexibility to extend our platform and tailor it to your specific needs today and in the future. 

The magic behind our platform is the Marketing Nation – a unique force of 50,000 marketers that share ideas, expertise and best practices – in an effort to help everyone master this ever-changing digital world. We are for marketers, by marketers

Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,700 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

We also publish multiple well-known industry blogs, including the Modern Marketing Blog.