It's easy to promote your company/yourself on social media. If you see social media primarily as a vehicle for promotion, you'll typically login to a network, post your promotional piece, and walk away. Afterall, everybody else on those networks is online waiting with bated breath for your message, right? Truth is, you, me and everyone else wants to be heard, but we should also want to listen and even engage in conversation. So next time you're thinking of posting something self-promotional, look around to see what everybody else has on their minds, you might share their posts, perhaps even hop in on the discussion. Popping out & immediately popping back into a hole is ok if you're a Prairie Dog, but it's not ok if you're marketing on social media.