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Marketing What's New
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No two advertisers pay the same for Pay-Per-Click - some don't get  'into the club' no matter how much they pay. Find out what criteria Google uses so you can get in while spending as little as possible.

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New post: How to improve your website conversions, both the parts that users see and the parts that are under the hood. 

Mark Levy, a well-known branding & messaging consultant, said this in a recent MarketingProf's interview: "If you want to position your business forcefully...You [can't start from] what the marketplace wants from you. If you start from there, the marketplace only knows what the marketplace has already seen, so the marketplace is going to only ask you for me-too concepts. Concepts that the marketplace has already digested and accepted. The marketplace also doesn't understand what your goals are as a business-person and as a human being and as an artist, so the marketplace only knows what it wants and it could lead you astray from what you really should be doing."

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Tryouts for Kanata Jr A team, 75 teenage hockey players vying for 15 spots.
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Students at W. Erskine Johnson get upbeat signage for their fun day race. #kanata
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If you're an Android user, looking for podcasts to listen to, try out Content Marketing with +Rachel Parker​ - she piles on topical stories, as well as in-depth discussions that will improve how you see your marketing communications.

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Just a week until one of the year's best-known PPC gatherings. We at Marketing What's New are really pleased that we'll be taking in this year's HeroConf in Philadelphia
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We are one month into Google's switch to the layout of AdWords in search results. If you use PPC, what changes have you experienced since Google dropped the sidebar ads? Comment & let us know!
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It's a hockey Tournament weekend, in a city I consider to be a hockey Mecca

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Have a great 2016, may your leadgen efforts this year be the best they've ever been.
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