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marc meyer
Digital and Social Strategist
Digital and Social Strategist


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As a baseball coach, I love this.
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Where is Digital Marketing headed in 2016

In a little over a month 2016 will be here and digital marketing it seems, is no further along globally as it might be even in Naples, Florida. I know that's an all encompassing phrase but what I'm really referring to are the tactics of digital marketing.

Conversely, the tools have changed, the tactics have not. I can't be more blunt than this though: If brands want to move the needle with their content and their content marketing activities, the content has to have purpose and "a" purpose. There has to be a why. And yes, this extends to those even at the local SMB level. 

Your content has to resonate with relevance. It has to be measurable, quantifiable and has to be thoughtful. With the attention for eyeballs being at an all time high, you have but one chance to perhaps get it right. 

From NYC to Naples, Florida, the digital marketing landscape needs to change.
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The Realism of Digital marketing versus the Optimism of Social Media Marketing

Notes on a Napkin #3

In digital marketing at the corporate level and even at the small business level, there is a certain level of optimistic certainty. We know that doing X will result in Y. By that, I mean that if I build a website, and I do so correctly, I can be realistically certain that I may get my targeted audience to that site. In other words, I think it will be found if I do what is algorithmically possible and mandated by Google. What I am uncertain of, is what happens next.

In social media, I can be optimistically certain that I can engage with users within a community on social platforms where conversations take place. What I am also optimistic of, is that I can, in no uncertain terms, control the conversation. I can create a relationship.

The moral of the story? Be realistic about where you place your optimism. Don't sell social media short because the numbers aren't telling you what you need to know. Conversely, Don't assume that because you built your killer website that traffic will be streaming in.

The other moral: Be optimistic about being realistic. :)
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This is f'ing insane! And, that word does not do this graph justice. OMG. Just OMG! Look at the history of camera sales!

Humans and cameras are having an amazing impact on our culture, memories, relationships, and so much more because of this graph.

Always smile, even when you don't think so, you are on camera.

Traditional cameras are not going away, but anything except the mid-high to super-high is going to be massively challenged. We simply don't need them.

More on the story at the source:
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Digital Thoughts on Napkins #2

It doesn't matter whether you're working in Naples, Florida or New York. Every digital marketing company faces the exact same challenge.

In fact, every ad agency, every SEO firm and every social media marketing company and every PR firm for that matter, face the same challenge. 

What is it? In one word: Resources. 

It's a problem at the global level, the national level and the local level. Let me refer you to a recent quote from the Wall Street Journal:

"39% of marketing executives surveyed said they are seeking talent in the areas of digital engagement and marketing operations and technology–two skill sets that didn’t even exist a few years ago–making those the two most sought-after skills..."

And that's just the tip of the iceberg. Ever wonder whether it might be better to hire a specialist or a generalist? Are you looking for someone who specifically knows SEO? How bout'someone who "gets" social media? Tricky isn't it? Or maybe you found a good writer but they hate social media and don't understand search engine marketing? 

What's you way out and your way up? 
1. Know that you're not going to find the perfect "digital" person, so quit trying to find them.
2. Train the person you got and make sure you train them across multiple disciplines.
3. Treat them well and empower them.
4. Never stop learning-->This refers to you too!
5. Always know that the industry that you are in moves faster than a speeding bullet and you are not superman.
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Game changer?
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Digital Thoughts on Napkins in Naples, Florida

I recently was talking with a semi-fresh college graduate looking for essentially his first gig. I was talking about the business landscape that is essentially Naples, Florida, but for all practical purposes, could be anywhere.

What I told him was that every business is facing the same challenge. The difference between the big boys and SMB's are similar but different. The similarities are this:

All businesses face a digital challenge, essentially the goal being connecting digitally, socially and virtually. You have to be where the customer will be.

All face a social media challenge, in which they must or "should' be active in or on certain social platforms. Social is almost the defacto customer service arm now. But at the least, it's the way a customer validates, vets and verfies who you are. It's where your customer play.

All have a website challenge in which their design must meet the expectations of the users and deliver a solid user experience, regardless of what device they use to access it on.

A search challenge, in which all businesses "have" to be found. no, MUST be found. So a solid  but fluid and agile SEO foundation must be in place.

And lastly, a mobile challenge, in which all businesses must adapt to the changing consumption habits of their customers. The desktop is virtually dead, mobile is thriving. How are you adapting? Are you adapting?

Challenges indeed. Not impossible to conquer but definitely something that can't be ignored. This is not your father's traditional marketing world...

I need more napkins.

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The 5 elements of a good tweet

I was explaining to someone in Naples, Florida some of the finer points of social media, specifically when using Twitter and more specifically, what makes a good tweet; here's what I came up with.

A good tweet should have:

1) Your POV or opinion
2) Room for the title of the post or context
3) The URL
4) A hashtag
5) Preferably in real time about something that is current
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good simple food for thought
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