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Jeff Molander (Social Selling Tips)
Works at Molander & Associates Inc.
Lives in Fort Myers, FL
2,516 followers|643,427 views
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Ever feel like the bullshit is non-stop with social selling gurus, consultants and software vendors? At what point is this nonsense causing us to be UN-PRODUCTIVE with social platforms? How do you feel?
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Marc Zazeela's profile photoJeff Molander (Social Selling Tips)'s profile photoDilco Industrial, Inc's profile photo
13 comments
 
No, +Jeff Molander, I don't attribute our success to a logo or color choice. That said, I attribute crazy growth during a recession to just those kinds of changes.

Moreover, I attribute the look, the feel, and the words on the website (both content and meta) to keeping us where we need to be.

I'll give you 2 examples of what I mean:

1. We have never spent a single penny on advertising of any sort. Nada. Ever.

2. We had a template that was anything but current for a particular product. Then, before I retired it, someone used it. They made the background look like wood (stay with me on this one).

I decided not only to share it, but to put it up prominently on our site; that old-fashioned template with the wood background the client made for their product.

The result? It's one of our most popular templates again ... and get this! ... No one has ever used it without making a wood background for their product. Coincidence? Not even possible.

No one, and I mean no one had used that template in years. No one ever makes a wood background. They just don't.

But, since it was shown with pride on the website and right here on g+, it became popular and was used in the exact same way.

You sell what you show. And then you get the clients who buy what you show. And part and parcel of that is the forum you show it on (in our case, the website). If that ain't branding, I don't know what is.
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Congratulations to Timo and +Nicolas Verdier of IBM Digital Sales!
SEE Timo's profile here:
https://ie.linkedin.com/in/timopukki
SEE Nicolas's here:
https://ie.linkedin.com/in/nicolasverdier

#digitalstrategy   #ibm   #socialselling   #salestips   #linkedintips   #b2b  
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Getting leads & sales from social does NOT take consistent use of it.
It's a lie. And it's preventing you from getting what you want. "The experts" all agree diligent use of social media is the key. An hour a day. But they're wrong. Dead wrong.

Can't find time for social? Your approach is wrong. Stop focusing on being consistent. Instead, get a few small results, then build on them.

Success depends entirely on getting early results that don't just make you FEEL accomplished. They PAY you.

♦ more appointments in less time
♦ fewer phone calls
♦ moving through your list faster
♦ less time asking for demos -- more giving them to pre-vetted leads

How do you get early results? Follow a proven, effective system.

Attract attention by saying something bold, new.
Spark curiosity in what you have to say by holding back details.
Provoke response by using words that trigger immediate reactions.

Don't just follow a system blindly. Make sure YOU believe in the system. Most of all, make sure the approach you use has a high probability of paying off ... of giving you what you want in the near-term. 

Beware: If it feels like a waste of time it is. Trust your instincts. Be diligent. Be consistent. But be sure you have a shot at getting early results that you can build on. Kaizen! Continuous improvement. 

#socialselling   #socialsellingtips   #linkedintips   #leadgeneration   #b2bmarketing   #salestips   
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Jeff Molander (Social Selling Tips)'s profile photoTrent Smith's profile photo
2 comments
 
UPDATE: IBM's Johan Hoffert told me yesterday, "In general I really like the approach you are recommending because it really makes sense and its something I can relate to and believe in :)" EXACTLY!!! Not to mention, it's working for him.
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IBM's EMEA inside sellers are taking first steps to earn leads with LinkedIn profiles. Congrats to +Georg Gerdon, Johan Hoffert & Tiina Asikainen for not just learning -- DO-ing. Bravo! Small steps, focused process, diligence. Kaizen! 

Georg's profile
https://ie.linkedin.com/in/georggerdon

Johan's profile
https://www.linkedin.com/pub/johan-hoffert/76/186/16

Tina's profile
http://ie.linkedin.com/pub/tiina-asikainen/5/494/10b
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Jeff Molander (Social Selling Tips)'s profile photoKathleen Glass's profile photoGeorg Gerdon's profile photo
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I really like the model of describing what they do and how they do it differently in their organization, wrapping with how their team can help. 
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Monsanto Lobbyist Swears Herbicide Safe Enough To Drink…Until Journalist Offers Him A Glass 
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Watch me gently diagnose and treat Della Copp's LinkedIn profile today ►► http://oth.me/linkedTrain

#linkedinmarketing   #linkedintips     #socialselling   #salestips   #salestraining  
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Do you send ONE email when prospecting ... in hopes of earning an appointment with customers who are typically comfortable with the staus quo? Be careful. This usually doesn't work. Especially if your prospects require time to realize they need what you're selling. 
MORE >> https://www.linkedin.com/pulse/how-can-i-provoke-reply-from-clients-who-dont-think-need-molander
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jonathan chapman's profile photoSteve Faber's profile photoJeff Molander (Social Selling Tips)'s profile photo
4 comments
 
Great point +Steve Faber. Very much in line with +Sharon Drew Morgen's POV: "As a rule of thumb, any time you begin your sale with an attempt to get an appointment, you are being rejected by approximately 90 – 97% of perfectly good prospects." Source: http://sharondrewmorgen.com/first-contact-what-to-do-why-and-how-to-get-the-results-you-want/
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Sick & tired of no response to InMail & emails? Fix it in 15 minutes.
Join me THURSDAY this week (5/7/15) http://bit.ly/1FyAwOp at the Summit! 

#linkedinmarketing   #linkedintips   #salest   #salestraining   #b2bmarketing  
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Jeff Molander (Social Selling Tips)

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YOU ARE A LEGEND!!!!!!!!!!!!!!!!!!!!!!!!
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IBM's EMEA team is inspired this week. Come and join-in for some productive fun! ENROLL HERE http://bit.ly/InMailClinic
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Thanks Giovanna Massari, Paul Cronin, Fabiola Tisbini and ALL at IBM Inside Sales EMEA for a great week in Salou, Spain. It's exciting to see so many IBM'ers already taking ACTION on what we know to be true: Social selling is evolution, not a revolution. PROCESS is the key! #socialselling   #salestips  
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Come discover the messaging approach you should have been using all along.
FRIDAY!! LIVE! FREE! I'll share real life examples of unsolicited messages decision-makers love to read--and ACT on. We'll cover LinkedIn InMail, email and all social media. You'll leave the training with: 1) Copywriting templates & formulas to create effective messages (that get response) 2) An easy way to spark more response to emails & updates 3) A communications technique to provoke curiosity in what you sell (without sounding pushy or salesy)

REGISTER HERE http://oth.me/1CaCEay
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Work
Occupation
Social selling trainer | Professional speaker
Skills
Social selling speaker, social selling trainer, sales keynote speaker, sales trainer, social selling expert.
Employment
  • Molander & Associates Inc.
    CEO, 1997 - present
    Molander & Associates Inc. is a boutique education and training company showing professionals across the globe how to make social media sell for their business. We produce live events and publish books, audio CDs and online training programs that help business people sell more products and services, more often, using the Internet. Founder, Jeff Molander is the authority on making social media sell and a sought-after corporate trainer to small businesses and global corporations like Brazil’s energy company, Petrobras. He’s an accomplished entrepreneur, having co-founded what is today the Google Affiliate Network. He serves as adjunct digital marketing faculty at Loyola University’s school of business and is author of Off the Hook Marketing: How to Make Social Media Sell for You, the first book to show how any business can make social media produce leads and sales, starting today. Jeff is different from most social media experts because he brings a view like no other. If you’re looking for a speaker who shows chief executives, marketers, students or business owners how to make social media sell Jeff Molander is for you. Audiences come away from Jeff’s speeches, workshops and products with greater clarity on how to create more leads and sales using a practical, hype-free approach to creating sales with social media marketing.
  • Google Affiliate Network (formerly Doubleclick Performics)
    Vice President, Sales & Marketing, 1998 - 2000
    Developed business plan for, co-founded and grew the company which was ultimately acquired by DoubleClick in 2004 and Google in 2007. Working with the CEO, took the company from concept to start-up and finally on to an operational company---securing key management team members and helping to close two rounds of venture funding along the way. As a result of my leadership the company today works for category-leading companies such as Time Inc., Discover Card, Eddie Bauer, Joseph A. Bank, West Marine, Neiman Marcus, Blair Corporation, Bose and the Orvis Company.
  • Corplex Inc.
    Sr. Sales Manager, 1995 - 1997
    Regionally represented Scitex Digital Video and their ImMIX® digital nonlinear video editing products during a period when they were launching attack on Avid. Managed rental business; provided corporate and private clients with broadcast equipment on rental basis.
  • Image Base
    Sales Executive / Writer & Director, 1993 - 1995
    Charged with new client development for a corporate-focused multimedia communications company providing meeting, product marketing, internal communications and other video-focused support to a variety of clients including telecommunications, non-for-profits, manufacturing, healthcare and food industry. Wrote and directed much of what I brought into the company.
  • West Suburban Hospital Medical Center
    Public/Community Relations Coordinator, 1990 - 1003
    Managed a busy CCTV & audio-visual services department at this 500 bed community hospital. Served needs of hospital administrators, medical directors and physicians. Created, produced and directed first serious cable TV programming and recruitment video programs for various teaching units including their respected Family Practice Residency program.
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Jeffrey Molander, Jeffrey G. Molander
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Social Selling Trainer | Professional Speaker
Introduction
► BRIEFLY, I earn a living helping sellers net leads and sales more effectively using social media. Reps, dealers and business owners leave my social selling workshops, online training products and keynote speeches with: 

♦ Clarity on what social selling is---and is not
♦ New skills ... based on proven practices (not "guru wisdom")
♦ Better habits, attitudes ... and ideas that work

► EXPERIENCE: I co-founded the Google Affiliate Network in 1999. Today I'm a social selling trainer helping global corporations like Petrobras (Brazil’s energy company), Leica Geosystems, XO Communications and small businesses like Groveg.com improve sales prospecting effectiveness.

► WHAT I DO: I coach and guide sales & marketing people to turn friends, readers, fans & followers into leads, referrals, subscribers & sales using blogs, YouTube, Facebook, Twitter, LinkedIn, Google+ and more. 

► HOW I DO IT DIFFERENTLY: I don't tell you. I TRAIN you. My job is done when you can DO--not just know or remember. I'm successful when sellers prospecting habits change and they experience measurable increases in sales leads

► HOW I GET PAID: I'm a professional speaker, social selling trainer, LinkedIn trainer & publisher of education products. I energize audiences into action and am known for teaching practical techniques that work.

► MY BOOK "Off the Hook Marketing: How to Make Social Media Sell for You" was first to show how any business can make social media produce leads and sales --- not just Likes and followers.

☎ Call me: 312-957-6020 

⌨ Email me: jeff - at - jeffmolander.com 

☛ Twitter http://twitter.com/jeffreymolander

 
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