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Jeff Molander (Social Selling Tips)
Works at Molander & Associates Inc.
Lives in Fort Myers, FL
2,572 followers|660,478 views


Want results like Matt? There is no secret trick to email/InMail.
No secret at all. If you want more meetings, create an urge in the potential customer to talk. When prospecting, your goal is to create an urge in the potential customer to talk. If you don’t create that urge, you don’t get to talk with them. Period. For example, help them to wonder how you can solve a problem, relieve a pain, avoid a risk or fast-track a goal for them. Today’s best social sellers use a process. Come and learn it ►►

#inmail   #email   #salestips   #salestraining   #linkedintips   #socialselling  
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Effective InMail/email subject lines (3 of the best I've found)
We all open email from strangers for the same reasons. We are anticipating the message, scared by it or something about the email makes us curious. 

And that something starts with the subject line.

If it makes your prospect curious it will get opened. Even if the customer doesn’t know you. Make 'em curious and you’ve got a great chance. 

But if you're too specific? Delete key. Sound too vague? Delete key.

Your email or InMail subject line must be balanced: vague and familiar.

Writing effective subject lines for email or LinkedIn InMail takes practice.

So here are simple dos-and-don'ts AND 3 of my best subject line formulas for you to borrow ... 

What do you think of these? ☛
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I know what you're thinking. Not another one. But the CONTEXT of this short video is important. I've not seen anything like it. 
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Will your "cold email" get opened? The answer is mostly a factor of what the prospect...
- sees in the Subject line field
- senses about it (if this is a pitch, if it IS, is it relevant to me right now)
- feels (if become curious about what is inside)
- sees in the email client
(most display the first 30-50 characters of the first sentence)

What do you think?

#salestips   #sales   #b2bmarketing   #emailmarketing  
Enrique Salazar Ramirez's profile photo
Now days it is important to communicate the message fast and in a few lines. A regular user reads a lot of information every hour. :)
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Ever feel like the bullshit is non-stop with social selling gurus, consultants and software vendors? At what point is this nonsense causing us to be UN-PRODUCTIVE with social platforms? How do you feel?
Marc Zazeela's profile photoJeff Molander (Social Selling Tips)'s profile photoDilco Industrial, Inc's profile photo
No, +Jeff Molander, I don't attribute our success to a logo or color choice. That said, I attribute crazy growth during a recession to just those kinds of changes.

Moreover, I attribute the look, the feel, and the words on the website (both content and meta) to keeping us where we need to be.

I'll give you 2 examples of what I mean:

1. We have never spent a single penny on advertising of any sort. Nada. Ever.

2. We had a template that was anything but current for a particular product. Then, before I retired it, someone used it. They made the background look like wood (stay with me on this one).

I decided not only to share it, but to put it up prominently on our site; that old-fashioned template with the wood background the client made for their product.

The result? It's one of our most popular templates again ... and get this! ... No one has ever used it without making a wood background for their product. Coincidence? Not even possible.

No one, and I mean no one had used that template in years. No one ever makes a wood background. They just don't.

But, since it was shown with pride on the website and right here on g+, it became popular and was used in the exact same way.

You sell what you show. And then you get the clients who buy what you show. And part and parcel of that is the forum you show it on (in our case, the website). If that ain't branding, I don't know what is.
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Congratulations to Timo and +Nicolas Verdier of IBM Digital Sales!
SEE Timo's profile here:
SEE Nicolas's here:

#digitalstrategy   #ibm   #socialselling   #salestips   #linkedintips   #b2b  
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Have him in circles
2,572 people
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Why your prospecting emails fail
I've been trying to articulate this trend for a while now. Honestly? I've been gun-shy about saying it publicly. But today John Barrows gives me the guts to speak-up. Look no further for evidence than email sales reps are sending out!
#salestips   #salestraining   #b2bmarketing   #salesforce  
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♦ Find qualified buyers​ faster using LinkedIn's search tools.
♦ Get more response from buyers viewing your profile & InMail messages.
♦ Set more appointments, faster—near and far term.

INTERNATIONAL Class Starts July 14!
Get the details here
☛ ☛

#socialselling   #linkedintips   #linkedin   #salestips   #salestraining   #leadgeneration   #leadgen  
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Is InMail worth it? 3 Reasons it may not be.
LinkedIn says InMail is a sliver-bullet. But is it a good investment for you, in your specific situation? Sometimes yes, other times no. Think twice if you:

1) have a current email response rate less than 40%
2) need appointments, calls or demos in the near term -- more than anything else
3) are using a one-message approach to clients who are happy with the status quo.

In these cases, InMail may not be the best starting point. Make sure you're asking yourself these questions when deciding to invest in LinkedIn Sales Navigator or buying more InMail messages in general.

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One of the most intelligent (and hopeful) reads on GMO, the food industry and consumers I've seen in a long time. Feeling like you need some hope? Try this ...
By Jonathan Latham, PhD The decision of the Chipotle restaurant chain to make its product lines GMO-free is not most people’s idea of a world-historic event. Especially since Chipotle, by US standards, is not a huge operation. A clear sign that the move is significant, however, is that Chipotle’s decision was met with a tidal-wave of establishment media abuse. Chipotle has been called irresponsible, anti-science, irrational, and much more by the ...
Pj Rhae's profile photoSimon Smith's profile photo
Pj Rhae
I think that is Great! Wow, me and the gang will be there often!
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Do you send ONE email when prospecting ... in hopes of earning an appointment with customers who are typically comfortable with the staus quo? Be careful. This usually doesn't work. Especially if your prospects require time to realize they need what you're selling. 
jonathan chapman's profile photoSteve Faber's profile photoJeff Molander (Social Selling Tips)'s profile photo
Great point +Steve Faber. Very much in line with +Sharon Drew Morgen's POV: "As a rule of thumb, any time you begin your sale with an attempt to get an appointment, you are being rejected by approximately 90 – 97% of perfectly good prospects." Source:
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Sick & tired of no response to InMail & emails? Fix it in 15 minutes.
Join me THURSDAY this week (5/7/15) at the Summit! 

#linkedinmarketing   #linkedintips   #salest   #salestraining   #b2bmarketing  
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Have him in circles
2,572 people
Joel Gehman's profile photo
Mike Pisciotta's profile photo
Lisa Johnson's profile photo
adriana vianna's profile photo
Tyler Abbott's profile photo
suzanne leclair's profile photo
Wayne Porter's profile photo
Christopher Rollyson's profile photo
TheBostonranger1's profile photo
Social selling trainer | Professional speaker
Social selling speaker, social selling trainer, sales keynote speaker, sales trainer, social selling expert.
  • Molander & Associates Inc.
    CEO, 1997 - present
    Molander & Associates Inc. is a boutique education and training company showing professionals across the globe how to make social media sell for their business. We produce live events and publish books, audio CDs and online training programs that help business people sell more products and services, more often, using the Internet. Founder, Jeff Molander is the authority on making social media sell and a sought-after corporate trainer to small businesses and global corporations like Brazil’s energy company, Petrobras. He’s an accomplished entrepreneur, having co-founded what is today the Google Affiliate Network. He serves as adjunct digital marketing faculty at Loyola University’s school of business and is author of Off the Hook Marketing: How to Make Social Media Sell for You, the first book to show how any business can make social media produce leads and sales, starting today. Jeff is different from most social media experts because he brings a view like no other. If you’re looking for a speaker who shows chief executives, marketers, students or business owners how to make social media sell Jeff Molander is for you. Audiences come away from Jeff’s speeches, workshops and products with greater clarity on how to create more leads and sales using a practical, hype-free approach to creating sales with social media marketing.
  • Google Affiliate Network (formerly Doubleclick Performics)
    Vice President, Sales & Marketing, 1998 - 2000
    Developed business plan for, co-founded and grew the company which was ultimately acquired by DoubleClick in 2004 and Google in 2007. Working with the CEO, took the company from concept to start-up and finally on to an operational company---securing key management team members and helping to close two rounds of venture funding along the way. As a result of my leadership the company today works for category-leading companies such as Time Inc., Discover Card, Eddie Bauer, Joseph A. Bank, West Marine, Neiman Marcus, Blair Corporation, Bose and the Orvis Company.
  • Corplex Inc.
    Sr. Sales Manager, 1995 - 1997
    Regionally represented Scitex Digital Video and their ImMIX® digital nonlinear video editing products during a period when they were launching attack on Avid. Managed rental business; provided corporate and private clients with broadcast equipment on rental basis.
  • Image Base
    Sales Executive / Writer & Director, 1993 - 1995
    Charged with new client development for a corporate-focused multimedia communications company providing meeting, product marketing, internal communications and other video-focused support to a variety of clients including telecommunications, non-for-profits, manufacturing, healthcare and food industry. Wrote and directed much of what I brought into the company.
  • West Suburban Hospital Medical Center
    Public/Community Relations Coordinator, 1990 - 1003
    Managed a busy CCTV & audio-visual services department at this 500 bed community hospital. Served needs of hospital administrators, medical directors and physicians. Created, produced and directed first serious cable TV programming and recruitment video programs for various teaching units including their respected Family Practice Residency program.
Basic Information
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Other names
Jeffrey Molander, Jeffrey G. Molander
Social Selling Trainer | Professional Speaker
► BRIEFLY, I earn a living helping sellers net leads and sales more effectively using social media. Reps, dealers and business owners leave my social selling workshops, online training products and keynote speeches with: 

♦ Clarity on what social selling is---and is not
♦ New skills ... based on proven practices (not "guru wisdom")
♦ Better habits, attitudes ... and ideas that work

► EXPERIENCE: I co-founded the Google Affiliate Network in 1999. Today I'm a social selling trainer helping global corporations like Petrobras (Brazil’s energy company), Leica Geosystems, XO Communications and small businesses like improve sales prospecting effectiveness.

► WHAT I DO: I coach and guide sales & marketing people to turn friends, readers, fans & followers into leads, referrals, subscribers & sales using blogs, YouTube, Facebook, Twitter, LinkedIn, Google+ and more. 

► HOW I DO IT DIFFERENTLY: I don't tell you. I TRAIN you. My job is done when you can DO--not just know or remember. I'm successful when sellers prospecting habits change and they experience measurable increases in sales leads

► HOW I GET PAID: I'm a professional speaker, social selling trainer, LinkedIn trainer & publisher of education products. I energize audiences into action and am known for teaching practical techniques that work.

► MY BOOK "Off the Hook Marketing: How to Make Social Media Sell for You" was first to show how any business can make social media produce leads and sales --- not just Likes and followers.

☎ Call me: 312-957-6020 

⌨ Email me: jeff - at - 

☛ Twitter

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Fort Myers, FL
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+1 312-957-6020
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