The Lytro camera is the world’s first light field camera. The camera captures fundamentally different data than conventional cameras allowing you to do things you’ve never been able to do before with pictures. You can refocus a picture and change perspective in the scene of a picture after you take it. So, that means, you can create interactive, living pictures that tell a story or allow for a sensation of discovery. When you share these living pictures with friends and family on Facebook, Twitter and more, they can interact and play with the pictures too.
Founder, Ren Ng, whose Ph.D. research on light field photography won Stanford University’s prize for best thesis in computer science in 2006 as well as the internationally recognized ACM Dissertation award, founded the company in 2006. For additional information, visit Lytro.com