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L. Scott Harrell
L. Scott Harrell is a Startup CEO - - Who Speaks Leadership and Digital Media Masterfully.
L. Scott Harrell is a Startup CEO - - Who Speaks Leadership and Digital Media Masterfully.

L. Scott Harrell's posts

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Eagle Ray Season in Cozumel

I do frequently get asked by people interested in scuba diving in Cozumel when the best time of year is to see spotted eagle rays. We usually see the most eagle rays in Cozumel between January and March. Of course, there are the few that arrive early or stay late and we do see them on occasion throughout the year.

#cozumel #scubadiving #travel

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How to Take Photos of Lightning

As common as it is, lightning is one of nature’s more impressive displays. Capturing this elusive show of power can be as challenging as it can be rewarding. Getting a decent photograph of lightning is almost certain to be tricky, but there are a few ways to increase your chances of snapping a good shot.

#photography #howto #weather

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Here are a few videos I've taken while scuba diving in Cozumel, Mexico and other nearby places. From my experience, Cozumel is consistently the best place to scuba dive in the Caribbean.

#scuba #diving #cozumel

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Whiteboard videos happen to be one of the most effective ways to market your business using video but what is it about them that makes whiteboard videos work?

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Freelancers Must Use Social Media to Promote Their Gigs

Let’s sum up why I think NOT linking to your gig pages and freelance marketplace profiles from your social media accounts is really bad advice:

Do you know what happens when you do not advertise or market your business?


Do you know what’s worse than nothing?

Putting in time and effort and paying money to develop the infrastructure of your business… only to get more nothingness.

If you’re more afraid of the competition than nothingness, shut your business down now and save yourself the stress of being an entrepreneur.

#entrepreneur #freelancing #socialmediamarketing
Why Freelancers MUST Market Their Services Through Social Media

I have a friend that offers voice-over business consulting services primarily to those who are new to the voiceover profession. In his usually very sound advice he advocates offering VO, narration and voice acting services through freelance marketplace websites, like, and others.

He actually suggests setting up profiles and offering gigs in not one website, but in as many sites as possible – and I’m totally onboard with that.

Yesterday he posted a video in which he advocated offering freelance voice services through gig economy websites but then he said something odd.

He said, this:

“Do not post links to your gig pages from your social media profiles, like Facebook, Twitter, LinkedIn, etc.”

The reason he gave was equally shocking:

“If you send a potential customer to a freelance marketplace then you run the risk that the buyer is just going to find your competition who will beat you on price and quality.” (Not a direct quote but that’s the abridged version.)

I was sitting there, with my chin on the floor, thinking,

“He can’t be serious. Can he???”

Needless to say, we needed to respond...

#freelance #freelancer #socialmedia

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The Why and How to Use Video Marketing in Your Small Business

The primary reason video marketing is so successful right now is because of the skyrocketing popularity of video content and its demonstrated ability to not only communicate a marketing message but “convince and convert” readers to become customers as well.

The opportunity to reach potential consumers via video marketing for small business is huge!

Video marketing is working smarter because, today, it is the right tool for the job. You will get the most bang for your marketing dollar with video content because it can be easily converted into other types of marketing material too:

** Marketing articles can be created from scripts and video transcripts.
** Audio content, podcasts and audiobooks, can be created by using just the audio portion of your video.
** Still images, cinemagraphs and GIFs can be created from screenshots and snippets of your video.

The increase in demand for video content means that video marketing provides an enormous platform through which small businesses can reach potential customers.

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5 Reasons Why Your Website Needs Video Content RIGHT NOW

In today's environment, video marketing is one of the best and most strategic methods of marketing your business. It has been proven that video messages help the audience more fully retain information and for much longer periods than a text-based message.

Why not take advantage of a free and easy method of building your business???

Because you're lazy.

There. I said it.

#videomarketing #videocontent #contentmarketing

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A battery of barracuda
A fluther or smack of jellyfish
A turmoil of porpoises
A risk of lobsters
A shiver or slew of sharks

And many others.

Oh yeah, and one of my underwater videos was featured in the article as well!

#scuba #diving #scubadiving 

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"Keep everything simple. You don’t need to use complex words or technical language in your script writing. You don’t need to show off your intelligence to your audience by making everything too complicated and confusing for them; this will only drive them away and most likely drive them to your competition. The less complicated your script, the more successful your video will be and the more likely you will be to increase your viewership. Keeping your message short and simple is also a fundamental rule of advertising."
Writing Scripts for Short Marketing Videos is a Challenge

In today’s hurried life, more and more people crave instant gratification in every aspect of their lives, including the videos they watch. One of the most important elements of a great marketing video is a solid script to accompany it. Videos created for video marketing purposes need to be short and punchy, which often creates a challenge writing a script that communicates the call to action CTA) and compels the viewer to move through the marketing funnel in the shortest amount of time.

#VideoMarketing #Copywriting #Advertising

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Excellent idea for flexible part-time and home-based freelancers not afraid to get in front of the camera! 
Aspiring actresses and actors: You can earn a part-time income and hone your acting craft by creating video testimonials for businesses!

The Video Testimonial Marketplace™ (powered by VTO) is where businesses and brands will PAY YOU to talk about their products, services & events on video. No experience necessary!

#actor #actress #homebasedbusiness
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