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lisa murphy
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Creative Services Director, House & Home Media
Creative Services Director, House & Home Media

100 followers
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Helpful #infographic  with social media user numbers
Social Media Active Users for Top Social Networks [Infographic]
Wondering what social networks sit at the top of the pile?

Want to know where the majority of your potential clients might be hanging out?

Read it here via +The Social Media Hat - http://www.thesocialmediahat.com/active-users

Pin it for later: https://www.pinterest.com/pin/308918855666136413/

#socialmedia   #socialmediamarketing   #socialmediastrategy  
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Gilt Groupe is struggling as the online flash sale model falters, eNewsletters go unread and new competitors emerge http://recode.net/2015/03/16/gilt-groupes-very-cloudy-future/

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I agree that ads presenting Dads as less involved miss the mark today. According to this survey, Millennial parents don't like them either: http://www.mediapost.com/publications/article/245600/dont-forget-about-dad-millennial-parents-on-mark.html

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Google Wireless: "history has shown that Google’s ostensibly small experiments in internet access have a way of becoming very big" http://www.wired.com/2015/03/googles-new-wireless-service-will-change-internet/

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Contextual ads that use data from connected devices may be a better approach for mobile http://adage.com/article/digital/iab-mobile-world-congress-panel-advice-mobile-advertising/297387/

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So wild! "When 30-minute drone delivery isn’t fast enough, Amazon will send in its 3D-printing trucks" Patent filing http://blogs.wsj.com/digits/2015/02/26/when-drones-arent-enough-amazon-envisions-trucks-with-3d-printers/

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Mass = more ad revenue, but risks your ability to build a dedicated niche audience.
As doctoral student Frederik De Boer pointed out in a recent blog post on some of the new-media sites like BuzzFeed and Fusion, if you don't focus on a specific market or target a specific kind of reader, you run the risk of blending in with everyone else

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Okay, how cool is this cupcake? Get instructions here and may the force be with you! http://www.todaysparent.com/tag/cupcake-a-day/
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