Profile

Cover photo
lisa murphy
Worked at Rogers Media
Attended University of Toronto
82 followers|58,713 views
AboutPostsPhotosVideos

Stream

lisa murphy

Shared publicly  - 
 
Helpful #infographic  with social media user numbers
 
Social Media Active Users for Top Social Networks [Infographic]
Wondering what social networks sit at the top of the pile?

Want to know where the majority of your potential clients might be hanging out?

Read it here via +The Social Media Hat - http://www.thesocialmediahat.com/active-users

Pin it for later: https://www.pinterest.com/pin/308918855666136413/

#socialmedia   #socialmediamarketing   #socialmediastrategy  
5 comments on original post
1
Add a comment...

lisa murphy

Shared publicly  - 
 
Contextual ads that use data from connected devices may be a better approach for mobile http://adage.com/article/digital/iab-mobile-world-congress-panel-advice-mobile-advertising/297387/
A panel of agency mobile experts at the Mobile World Congress disparage the state of mobile ads.
1
Add a comment...

lisa murphy

Shared publicly  - 
 
So wild! "When 30-minute drone delivery isn’t fast enough, Amazon will send in its 3D-printing trucks" Patent filing http://blogs.wsj.com/digits/2015/02/26/when-drones-arent-enough-amazon-envisions-trucks-with-3d-printers/
Amazon.com has filed patent applications for delivery trucks with 3D printers.
1
Add a comment...

lisa murphy

Shared publicly  - 
 
 
Just added: New editions of Chatelaine, Flare and Hello! Canada. Happy reading!
View original post
1
Add a comment...
Have them in circles
82 people
Chibuzor Onyike's profile photo
Govinda Dasu's profile photo
Molly Bevan's profile photo
Merkato Communications's profile photo
Rosalie Granger's profile photo
Fiona Robinson's profile photo
Sally Hayes's profile photo
OpenFile's profile photo
Sandy Moore's profile photo

lisa murphy

Shared publicly  - 
 
Gilt Groupe is struggling as the online flash sale model falters, eNewsletters go unread and new competitors emerge http://recode.net/2015/03/16/gilt-groupes-very-cloudy-future/
The problem with being the hot new thing in a shiny new market is that you need something to fall back on when the shine wears off.
1
Add a comment...

lisa murphy

Shared publicly  - 
 
I agree that ads presenting Dads as less involved miss the mark today. According to this survey, Millennial parents don't like them either: http://www.mediapost.com/publications/article/245600/dont-forget-about-dad-millennial-parents-on-mark.html
1
Karen Snider's profile photo
 
+Jamie-Leigh Cuthbertson +Cecile Peterkin on the topic of generations... Interesting perspective here
Add a comment...
 
Google Wireless: "history has shown that Google’s ostensibly small experiments in internet access have a way of becoming very big" http://www.wired.com/2015/03/googles-new-wireless-service-will-change-internet/
Google says its new wireless service will operate on a small scale, providing a new way for relatively few people make calls, trade texts, and access the good old internet via their smartphones. But the implications are enormous.
1
Add a comment...
 
1
Add a comment...

lisa murphy

Shared publicly  - 
 
Mass = more ad revenue, but risks your ability to build a dedicated niche audience.
 
As doctoral student Frederik De Boer pointed out in a recent blog post on some of the new-media sites like BuzzFeed and Fusion, if you don't focus on a specific market or target a specific kind of reader, you run the risk of blending in with everyone else
One of the best things about the web is that it has meant an explosion of choices when it comes to media, especially recently — with the rise of BuzzFeed, the launch of sites like Vox and Fusion, and blog networks like Gawker. And of course we still have all the old places too, like…
View original post
1
Add a comment...

lisa murphy

Shared publicly  - 
 
Okay, how cool is this cupcake? Get instructions here and may the force be with you! http://www.todaysparent.com/tag/cupcake-a-day/
1
Add a comment...
 
Excited to be at the #amfbawards moderating panel with Tim Wilson, e8ight Marketing, Steve Ladurantaye & Nick Sargeant of Facebook Canada
1
Add a comment...
People
Have them in circles
82 people
Chibuzor Onyike's profile photo
Govinda Dasu's profile photo
Molly Bevan's profile photo
Merkato Communications's profile photo
Rosalie Granger's profile photo
Fiona Robinson's profile photo
Sally Hayes's profile photo
OpenFile's profile photo
Sandy Moore's profile photo
Work
Occupation
Digital Strategy Consultant
Skills
Web, app and mobile product and content strategy, social media, SEO, online advertising and native ads, online video strategy, content marketing, management, brand development, marketing and planning, journalism, publishing, media expertise and strategic partnerships.
Employment
  • Rogers Media
    General Manager & Director, Custom Content Digital, 2013 - 2014
  • House & Home Media
    Online Director, 2009 - 2012
Story
Tagline
Digital Strategy Consultant
Introduction
A resourceful and decisive digital strategy director with 15 years experience who delivers brand, audience and revenue growth through digital and mobile content, websites, apps, video and social media. Known for warmth, motivating energy and ability to mentor and lead teams. Offers creativity, analysis and a systematic, get-it-done drive that yields superior results.

Core competencies include:

• Experience launching, relaunching and managing successful websites, apps and magazines
• Creative, big-picture thinking to develop unique content strategies and brand-promotion ideas across multiple platforms 
• Experience pitching and executing winning sales solutions for web, apps and social
• Proven ability to boost audiences, engagement, SEO and social media connections
• Tested leadership, team building & mentoring skills
• Experience managing budgets 
• Editing, writing and copy editing skills + connections with Canada’s top journalists & editors

Specialties: Web, app and mobile product and content strategy, social media, SEO, online video strategy, content marketing, management, brand development, marketing and planning, journalism, publishing, media expertise, online advertising and native ads, strategic partnerships.                    
Education
  • University of Toronto
  • Ryerson University