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The Lighter Side Co.
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The Lighter Side Co.

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How can anyone make it past hump day without a drink?

http://www.lighterside.com/product/dont+trust+camels.do
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Have them in circles
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The Lighter Side Co.

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This could be a bluff, but who wants to find out?

http://www.lighterside.com/product/mess+with+whole+trailer+park.do
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The Lighter Side Co.

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The Lighter Side Co.

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We'll forgive the Freudian slip, as long as Dad promises to not let anything else "slip!"

http://www.lighterside.com/product/worlds+greatest+farter+father.do
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Have them in circles
58 people
Contact Information
Contact info
Phone
1-800-232-0963 (Orders, 24x7), 1-800-655-4177 (Espanol), 1-800-668-6174 (Customer Service, 8a-6p Eastern M-F)
Email
Fax
1-800-551-4406
Address
The Lighter Side Customer Service P.O. Box 25600 Bradenton, FL 34206-5600 USA
Story
Tagline
Memorable Gifts That Delight, Entertain & Amuse!
Introduction
The Lighter Side® is a division of The Johnson Smith Company®, one of America's oldest catalogs companies. In 1905, our founder, Alfred Johnson Smith, started selling his novelties and practical jokes in Australia. The company was officially founded in the U.S.A. in 1914, when Mr. Smith shipped his first package from Chicago.

Australia to Chicago was to be the first of several moves…

The Johnson Smith Company relocated to Racine, Wisconsin in 1926. Nine years later the company made a mid-depression move to Detroit, Michigan with the intention of starting a Canadian subsidiary across the Detroit River. Those plans were abandoned with the outbreak of World War II. The company remained near the Detroit riverfront for nearly 35 years, until it moved to Mt. Clemens, Michigan (a Detroit suburb) in the early 1970s.

In 1986 the company made an exciting move to Bradenton, Florida, to a specially-designed building that enables us to serve our customers with state-of-the-art technology and service!

Our story is not without sociological aspects and influences. During the 1920s and 1930s, practical jokes and home hobbies provided an escape for people wracked with economic struggle brought on by WWI and the Great Depression. Our 700-page catalog provided hours of "escape," fun and fantasy for the depressed nation, even without having to place an order! Even today we hear from people who remember our catalog and the "relief" we provided! Today, the Johnson Smith catalog is known as Things You Never Knew Existed (TYNKE) and still brings hours of enjoyment to people across the country. Visit Things You Never Knew Existed.

The Growing Johnson Smith Family

In 1979, we added The Lighter Side® catalog to serve a growing audience–from girls to grandmothers and boys to grandfathers. The Lighter Side is a unique collection of over 500 lighthearted gifts of "wit and whimsy, merriment and mirth."

Famous for its collection of licensed and nostalgic collectible merchandise, like Betty Boop™, Wizard of Oz™, Coca-Cola®, Looney Tunes™ and more, the catalog offers gift-givers some amazing choices that they won't find anywhere else.

The Lighter Side catalog has already won the "Best in Catalogs" Award and has delighted hundreds of thousands of mail order and Internet shoppers.

In 1998, we added Betty's Attic® to our family of catalogs, hoping to inspire and thrill even more American households. With its nostalgic and limited edition merchandise, Betty's Attic is a natural fit for the Johnson Smith Company. Its appeal is limitless, from "baby boomers" hoping to find items that remind them of times past to twenty-somethings admiring the atmosphere of another generation.

We hope that every person who picks up a Betty's Attic catalog or visits the Betty's Attic Web site will say to themselves "I remember that!" and will relive some fond memory.

If you remember it, we may offer it! Visit Betty's Attic.

In 2002, we developed Full of Life®, a catalog dedicated to living healthier and smarter. Full of Life features health aids such as advanced blood pressure monitors, medicated skin care, innovative air cleaners and therapeutic pillows for a good night's sleep. With every day helpers such as easy-to-hold utensils, the motion sensor wastebasket and the lamp switch enlarger, Full of Life can assist in almost everything you do. Visit Full Of Life.