In this book, we are going to discuss on how a brand is interacting with their customers and create a great user's experience during such interaction.
We believe a good brand experience begins with the company's core values, corporate cultures and its people. And in Malaysia we do have many great examples of companies which are providing excellent customer's experience.
We like to extend our appreciation to the industry leaders who have accepted our interview.
1. Dato' Michael Tio of PKT Logistics Group Sdn. Bhd.
2. CC Ngei of FERUNI CERAMICHE SDN BHD
3. Chris Tan of Chur Associates
4. Dato' Kelvin Kwek of Nexstream SDN BHD
#smallfish #brand #brandexperience #corevalue #culture #people #malaysia #leikhong