Koozai Recommended Read #12: Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (by Eric Siegel)

A thrilling study into how organisations, governments and institutions use data to predict and interpret human behaviour and its application in the modern era; teaching readers exactly how the science of predictive analytics affects you. 

In this easy to digest exposé, past Columbia University professor and founder of Predictive Analytics World, Eric Siegel unveils the many opportunities and threats that data poses to society. 

Whether you are an industry professional, academic professional or curious citizen this book has everything you need to understand the power of data in the age of information. 
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