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knox keith
Works at Merge Foward as Management Consultant, Social Media (Ex-Dell), Brand Journalist, Process Engineer, Problem Solver
Attended Cox School of Business at SMU (MBA); Univ. of Texas (BA)
Lived in Texas
1,642 followers|106,673 views
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The Most Important Content Marketing Skill and How to Master It
by +Barry Feldman 

You’ll need a number of skills to master content marketing. The most important of them is teaching.

In an effort to explore the topic further, I pecked my way around the web, digging up insights from a variety of experts qualified to opine on the qualities of the best teachers.

I wasn’t surprised to find a number of the themes my kids hit on re-emerge—especially humor, interaction, and unpredictability. It’s kind of a lesson within this lesson: Want to know what works best? Ask your #audience.

#socialmediamarketing #contentmarketing 
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Using Videos In Marketing - Infographic

One viral video can change the course of any company regardless of size and the product it sells. HubSpot compiled the Top 15 viral ads of 2013 based on views. The "Baby and Me" campaign for Danone Group's Evian mineral water finished the year with 70 million views. Statista data shows consumption of Evian water gradually decreased from from the fall of 2009 to 2013. But between September 2013 and March 2014 (after the video was published), consumption increased by 8.4 percent.

Marketing executives cannot bank on one viral video. Campaigns must be sustained and engaging to current and perspective customers. Katie Clem, who made the viral video of her daughter's reaction to the announcement of a Disneyland trip in 2011, told the New York Times it's all about luck. She went to bed that night and the next morning her life was forever changed.

You can increase views of your videos by implementing the following tried-and-true ideas into your productions.

Read it all here: http://www.digitalinformationworld.com/2015/03/3-tips-for-effective-video-marketing-campaigns-infographic.html

Graphic courtesy of: superfastbusiness.

#contentmarketing   #videomarketing   #infographic  
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FACT: 43% more #videos were watched online from 2013 to 2014 OR 38.2 billion videos
.
In this post +Tyler Lessard of +Vidyard unveils how to make your video marketing MORE strategic.
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Love it! Video will continue to grow. 
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27 Awesome Social Media Marketers to Follow on Pinterest
Getting started on a new social network can be a challenge!

Knowing who to follow, what to post & how to grow a following are are never easy.

And it’s no different with Pinterest.

How do you find people within your niche who are pinning super awesome content??

I've done the work for you!

I've scoured Pinterest looking for the 27 most valuable people to follow on Pinterest for digital marketing & online business advice. A few of my faves include +Peg Fitzpatrick +Jeff Sieh +Diana Adams +Megan Sheakoski +Holly Homer +Kelly Lieberman +Kim Garst  and +Constant Contact.

Check out their pins and so many more in my latest post for +PostPlanner http://www.postplanner.com/awesome-social-media-marketers-to-follow-on-pinterest/

#pinterest   #pinterestmarketing   #socialmediamarketing  
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*7 Step ‪‎Content‬ Creation ‪#‎Strategy‬ for Epic ‪‎Content Marketing*‬
http://ow.ly/JHMDa
#contentmarketing   #contentstrategy   #contentmarketing  
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10 Amazing Facts About ‪#‎Pinterest‬ ‪#‎Marketing‬ That Will Surprise You http://ow.ly/JEkux
 ‪#‎pinteresttips‬ ‪#‎pinterestfacts‬
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What is the State of ‪#‎ContentMarketing‬ for 2015? 
http://ow.ly/JTv19
 ‪#‎marketingtips‬ ‪#‎marketing‬
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The Essential Cheat Sheet for Social Media Image Sizes
When was the last time you updated your social media cover images?

Now is the time! Grab this step-by-step guide to creating social media covers and graphics that perfectly fit any of the top social networks.

From Google Plus to Facebook, Twitter and Instagram, make sure your images are created with that networks specifications in mind!

Read it here: http://rebekahradice.com/social-media-image-sizes/

#socialmedia   #socialmediamarketing   #smallbusiness  
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Enhancing The Customer Experience With Social Media - infographic

Does your business have a dedicated customer service handle for its social channels?

Every customer a business interacts with is different. Business owners have to realize that you cannot connect with every customer in the same way. Many business owners are starting to realize the importance of improving multi channel customer service. Creating exceptional customer service is something that every business strives for, but few actually seem to do really well. A good first step is to identify customer preferences and working to develop strategies for appropriate means of communication over the multiple channels in which you interact with your customers. 

Many companies are starting to use social media as a main platform of communicating with their customers. Just about every brand you can imagine is on Twitter these days. However, only 10 percent of all companies are replying to customer questions on Twitter within an acceptable time period. Most customers wait on average of 5 hours from a response on social media. One suggestion to help provide better service via social media is to have a dedicated customer service handle that is separate from the regular social handle for your business.

Read it all here: http://www.digitalinformationworld.com/2015/02/customer-service-through-social-media-infographic.html

#infographic  courtesy of +West Interactive

#socialmedia   #customerservice   #customerexperience  
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How To Build Relationships
Relationship marketing is a tried and true process for social media and we have to start realizing that this is an important part of your strategy. Building relationships can be the foundation on which your business thrives. It's not about you or your site, but about what you and your site (and content) can do to help those around you. Those people that are relevant to you.

How Is This Done?

Many people prefer to do this a couple of different ways, however the infographic below (that can also be found in a full article here: http://buff.ly/1D9IFoH) is some of the best ways that I have found that work quickly and efficiently for my business.

We've got to show people how relevant our brand is to their business, and even more importantly, how we can help them.

Take some time to rethink your relationship marketing strategy and what your business can do that is awesome for someone else!

#relationshipmarketing
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10 Amazing Facts About ‪#‎Pinterest‬ ‪#‎Marketing‬ That Will Surprise You http://ow.ly/JEkux
 ‪#‎pinteresttips‬ ‪#‎pinterestfacts‬
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In his circles
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Have him in circles
1,642 people
Rafael Sanchez's profile photo
Adugna Muda's profile photo
Jennifer Margolin's profile photo
scott davey's profile photo
AT&T's profile photo
Wasea Malik's profile photo
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Work
Occupation
Management Consultant (process, strategy, people / change)
Skills
Social Media, Marketing, Consulting, Process Improvement, Organizational Change Management, eCommerce
Employment
  • Merge Foward as Management Consultant, Social Media (Ex-Dell), Brand Journalist, Process Engineer, Problem Solver
    Director Social Media Consulting, present
  • Dell
    Mgmt Consultant: Social Media, 2013 - 2014
  • Huddle Productions
    Executive Advisor, 2008 - 2013
  • Infosys
    Management Consultant (process, strategy, people / change), 2009 - 2013
  • Nokia
  • Expedia.com
  • Pros Revenue Management
  • Sabre
    1998 - 2003
  • Nortel Networks
  • The Princeton Review
  • Chevron
  • FedEx
  • LexisNexis
  • British Petroleum
  • Knox Professional Services
    Owner; Management Consultant, 2003 - 2009
  • Nike, Inc.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Texas
Story
Tagline
Management Consultant, Social Media (Ex-Dell), Brand Journalist, Process Engineer, IG = @knoxknox These words are my own based in Texas, work Globally · mergeforward.com
Introduction

PROFESSIONAL SUMMARY

  • Process engineering
  • Social Media + Video
  • Strategy development and execution
  • Change management
  • Product management
  • Project management
  • Business analysis
  • Solid international experience
  • Strong cross-functional expertise
  • Lead, influence, and manage teams across multiple levels, functions and geographies
  • Multiple industry experience: oil & gas; training + development; manufacturing; software; high-tech / e-commerce
  • Proven track record of success and ability to quickly climb any learning curve to make an immediate, positive contribution.

Bragging rights
I have stories, lots of stories, and I'm a great storyteller!
Education
  • Cox School of Business at SMU (MBA); Univ. of Texas (BA)
    MBA, 1996 - 1998
  • Texas
    English Lit, 1987 - 1991
  • Oxford
  • Universidad de Salamanca
  • Alamo Heights High School
    1983 - 1987
Basic Information
Gender
Male