and comfort of Kleenex® Ultra Soft.
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The world's first and America's best-selling facial tissue, the KLEENEX® Brand is recognized by families in more than 150 countries. Invented in 1924, KLEENEX® Brand facial tissues were initially marketed as a sanitary way to remove cold cream and makeup. Once advertising was shifted to emphasize the product's use as a disposable handkerchief, however, sales soared. Always the innovative leader, KLEENEX® Brand facial tissue has met the unmet needs of consumers for more than 80 years with products that provide the essential and uplifting touch that makes life better.