Kantar Worldpanel is the global leader in delivering impactful insights from consumer panels. We know shoppers and what they buy, use and why.
Combining market monitoring, advanced analytics and tailored market research solutions we deliver both the big picture and the fine detail that inspire successful actions by our clients. Our expertise about what people buy or use – and why – has become the market currency for brand owners, retailers, market analysts and government organisations internationally.
With over 60 years’ experience, a team of 3,000, and services covering more than 50 countries directly or through partners, we deliver High Definition Inspiration™ in fields as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others.