Understanding & Using Page Value in Google Analytics

When Google launched the current version of Google Analytics a noticible omission was the $Index metric. It was a much-loved metric that helped business owners understand the value of content.

Recently Google added a new metric, Page Value, to replace $Index.

Page Value is not a silver bullet. It does not magically generate more conversions for your business. But it is an actionable metric that can help you understand the behavior of your visitors.

Have you been using Page Value? Do you like it?
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