NEW! Unified Segments in Google Analytics

Today Google Analytics is getting an update to the Advanced Segmentation tool. This is one of the most popular features in Google Analytics. There are three big changes: 

1. True User Segmentation. The big news is that advanced segments now support true user segmentation. This means that Google Analytics will actually segment people visiting a site or using an app. It also means we’ll be able to do things like cohort analysis.

2. Sequence Filters. Now that we have true user segments we can track the behavior of users across multiple sessions. For example, you can create a segment of all the people who visited from a campaign and then bought a product some time after seeing the campaign.

3. A refreshed interface.

Check out my post for a more in-depth look at the updates.

#measure   #digital   #analytics  
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