How to Change Nodes in Google Analytics Flow Visualization

My buddy Tim asked me how to change the page groupes, or nodes, in the +Google Analytics  Flow Visualization report. It's a bit hidden, but here's how to do it.

1. Click on any node and choose "Explore Traffic Through Here"
2. When you enter into the Node view look at the top of the graphic, you'll see a little Pencil image.
3. Click on the Pencil to change the pages included in that node.

My favorite use of Flow Viz is to create a "macro" funnel. I want to see how people move from more general pages to specific pages. So I create nodes to group the appropriate pages together.

For example, in ecommerce I want to see how people move between category pages, product pages and the shopping cart process.

Give it a try! 

#measure   #marketing   #analytics  
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