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Justin Cutroni
Works at Google
Attended Worcester Polytechnic Institute
20,827 followers|3,434,052 views


Super excited about this!
Exciting news! 

Adometry is joining Google, where they will build on the momentum of our existing measurement and analytics offerings, which include Google Analytics Premium as well as other products. Available globally, Google Analytics Premium and its hundreds of customers, will now have an additional set of tools to accomplish their business and marketing goals.

Attribution solutions, like Adometry’s, help businesses better understand the influence that different marketing tools — digital, offline, email, and more — have along their customers’ paths to purchase ( This heightened understanding, in turn, enables businesses to measure marketing impact, allocate their resources more wisely, and provide people with ads and messages that they’re likely to care about.

In the near term, it’s business-as-usual for Adometry — and nothing’s changing for their customers. But over time, we’re excited to bring our teams together and offer a great attribution service to Google and Adometry customers alike.

Read more in the Adometry blog post at:
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+Madeline Yau : Come here to discover more:
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Improving +Google Analytics Data Quality with Diagnostics

We're currently beta testing a feature that will monitor your data and automatically diagnose any issues. Not everyone will see this feature, but if you do here's how it works!
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Very interesting!!
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Universal Analytics is out of beta: What the heck does that mean?

Universal Analytics now supports all standard Google Analytics features. This includes:

Remarketing with Google Analytics. This is one of my favorite analytics features – and it made me very sad that Universal Analytics did not support it. But that’s in the past – You can now use the remarketing feature with Universal Analytics.

Audience reporting. The audience reports are an awesome way to understand who is using your site. They include data like gender and interest categories. This can be incredible helpful when trying to understand if the correct audience is using your site. Now you can use this feature with Universal Analytics.

Premium SLA Support. For all of those using Google Analytics Premium, all of your standard SLAs now apply to Universal Analytics. This includes data collection, data processing, etc.

Full Google Tag Manager support. Google Tag Manager now fully supports all Universal Analytics features, this includes audience data and the new User ID feature (discussed below).

Cross device measurement. Use your own customer ID to measure user behavior across multiple devices.

Here's my brief overview:

There's a lot to cover. I've got more planned for later this week :)
Universal Analytics now supports all standard Google Analytics features. Read more about the announcement in this post.
Curtis Jacob's profile photo陳涵宇's profile photoJustin Cutroni's profile photoFazal Ashfaq's profile photo
Hi, Justin. As a big fan of UA and GTM from China, there is one problem which bothers me for quite a long time, I wish I may get some solution from you. Qihoo 360 Browser is a popular browser in China which owns about 30% market share in China. I configured my site with UA in the Google Tag Manager way, but it could not record the referral and organic keyword information within this browser. Besides, as Windows XP support was ended at April 8th, the pageview tracking could not work any more unless you refresh the page(the event tracking and ecommerce tracking is fine). I think there should be something in this browser which blocks the data collection.
I tried the Universal Analytics alone without GTM, and the referral tracking and pageview tracking worked.
Should I seperate the Universal Analytics pageview tracking from Google Tag Manager? Is it OK to track the Pageview with the seperated Universal Analytics pageview tracking code, and set all the other tracking code in GTM? Thanks very much!
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Justin Cutroni

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Keeping Google Tag Manager users Up To Date

Things change fast - this is especially true for Google Tag Manager. To help you stay up to date we've launched Release Notes in the help center. We'll publish all product updates here weekly.
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Justin, How is it possible to identify screens & actions while implementing GTM for App without mapping them to the tags through inline coding?
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Tell a story with your data

Most organizations recognize that being a successful, data-driven company requires skilled developers and analysts. Fewer grasp how to use data to tell a meaningful story that resonates both intellectually and emotionally with an audience. 

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A great piece by +Daniel Waisberg 
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Thanks Justin, I can use this information.
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Facebook Analytics Team Videos

A new video series from the Facebook Analytics team on how they use data to grow. Pretty cool!
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Google Analytics Platform Principles: Our next Analytics Academy course

Today we’re excited to announce our next Analytics Academy course: Google Analytics Platform Principles.

In this course we’ll explain how the entire +Google Analytics platform works, from data collection, to processing to report generation. By understanding the system at a deeper level you’ll get a better understanding of the reports and how you can use them.

Registration is now open and the course will start March 11, 2014. 

Sign up here:

#learn #digital #marketing #analytics
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Justin, training talked about key words no longer important when designing a site. Is this true? Annie Clifford
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Have him in circles
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Justin Cutroni

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Analytics in a Device Agnostic World

You may have noticed this post yesterday - there's something very important here. Google Analytics is moving away from a strictly web-centric naming convention. For example:

* Visitors are being renamed Users
* Visits are being renamed Sessions

This makes complete sense, especially given the move to Universal Analytics, which lets you combine data from different devices into a single view of the data.
Understanding User Behavior in a Multi-Device World

In this constantly connected world, users can interact with your business across many digital touchpoints: websites, mobile apps, web apps, and other digital devices. So to help you understand what users do in the increasingly diverse digital landscape, we’re enabling you to view web and app data from the same reporting view. This will be rolling out to all accounts over the next week.

Analyze app and web data in the same reporting view
Any data you send to the same property appears in all of the reporting views, regardless of how you collected that data. This means that if you send data from the web or from a mobile app to one property, both data sets appear in your reports. 

If you want to isolate data from one source, like if you only want to see web data in your reports, you can set up a filter to customize what you see. You can also use other tools to isolate each data set, including customizations in standard reports, dashboards, custom reports, and secondary dimensions. 

Measure web apps
We’ve also added some new app-specific fields to the analytics.js JavaScript web collection library, including screen name, app name, app version, and exception tracking. These changes allow the JavaScript tracking code to take advantage of the app tracking framework, so you can more accurately collect data on your web apps.

How these changes affect you
This product change can affect you in different ways, based on how your account is set up and what kind of data you collect and send to Google Analytics. 

The Visitors web metric and Active Users app metric are now unified under the same name, Users. And, Visits are now referred to as Sessions everywhere in all of Google Analytics. We’ll be making these changes starting today, and rolling them out incrementally over the next week. 

If you collect and send both web and app hits to one property in your Google Analytics account, all your hits will appear in all your reporting views starting today. If you want to keep your web and app data separate, you need to add a filter to your reporting views. 

If you don’t send web and app data to the same property in your account, your data stays the same. 

Everyone, however,  will see the unified metric, dimension, and segment names in their reports.  

Until today, some metrics and dimensions used different names in app views and in web views, even though they presented the exact same data. Now, all metric, dimensions, and segment names are the same, regardless if they’re used for web or app data. This gives you a clear and consistent way to analyze and refer to all of your Google Analytics data. 

Our developer site has more information on these changes:

Read the full list of dimension and metric names:
App / Screen Tracking developer guide:
Exception Tracking developer guide:

Posted by +Nick Mihailovski, Product Manager
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+Guillermo Quijano  they do without offering a certificate,  just follow webmaster's tools and matt cutts
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Learn About +Google Analytics, Cross Device Measurement & User ID

At 3,100 words this is a long post. But I wanted to go deep on what cross device #analytics  means in GA. I cover everything from the 'why' to the 'how' in this post.

Read more here -->

#digital   #marketing   #data  
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+Justin Cutroni I made a reply on your blog, but I don't see my comment underneath the post. There is something I was wondering, because I implemented the UID tracking on my website but I don't get any data in the specific profile.

Which is actually weird because I do see the tracking coming back in the real time environment. Did you run into these problems?
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Tip of the Week: Find bottlenecks with Behavior Flow
Posted by +Daniel Waisberg 

Knowing where your users are struggling is an important part of website optimization, and in order to do that it is essential to be able to segment the visitor flows in different ways.

As you can see below, that's exactly what you can do with the Behavior Flow report. Here is how:

0.  Find the Behavior Flow report at (direct link to your Google Analytics account)
1. Choose which dimension you want to segment by.
2. Look at specific paths by highlighting them (click on #2 as shown in the screenshot below).
3. Analyze specific steps in the flow by mousing over them.

Happy Analyzing!
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Hello Sir,

I tried opening Google Analytics course03.Ecommerce. I completed pre survey but I am unable to access the course. COuld you kindly revert me regarding this. Thank you in advance. +Justin Cutroni 
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Correlation is NOT Causation... but...

For consumers of big data, the key question is “Can I take action on the basis of a correlation finding?” The answer to that question is “It depends” — primarily on two factors:

Confidence that the correlation will reliably recur in the future. The higher that confidence level, the more reasonable it is to take action in response.

The tradeoff between the risk and reward of acting. If the risk of acting and being wrong is extremely high, for example, acting on even a strong correlation may be a mistake.

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#data   #analytics   #marketing  
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+Justin Cutroni I think you will find this correlation generator interesting
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Measuring the Lifetime Value of Customers Acquired through Google Advertising

Results show that customers acquired through Google search advertising in our data have a higher transaction rate than customers acquired from other channels. After accounting for future purchases and spillover to off-line channels, the calculated value of new customers using our approach is much higher than the value obtained using conventional method. The approach used in our study provides a practical framework for firms to evaluate the long-term profit impact of their search advertising investment in a multichannel setting.

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#digitalmarketing   #experimentation   #ppc  
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this study would've been a whole heck of a lot more valueable if it included data from more than just one retailer.
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Have him in circles
20,827 people
Analytics Advocate at Google. We help businesses make better decions using data.
  • Google
    Google Analytics, 2012 - present
  • Cardinal Path
    Director of Digital Intelligence, 2010 - 2012
  • EpikOne
    Director of Web Analytics & Testing, 2005 - 2010
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Analytics Evangelist at Google, Digital Analytics, Author, Blogger, Hiker, Skier, Carpenter, Cook
Hi, I'm Justin, the Analytics Advocate here at Google.

I've been consulting in the web/digital analytics field for over 8 years. A lot has changed in that time! We started with plain website tracking, moved into tracking social media, and are now heavily focused on mobile and app tracking.

I guess that's why we call it Digital Analytics these days.

While what we track has changed, my core objectives have not: I want to help all businesses understand the value of data and how to improve their business using data.

During my career I've worked with executive, who are used to doing business offline, to help them understand how they can leverage digital analytics and online data to improve their business.

I also spend a lot of time working with marketing and IT teams to define what metrics they should track and how to collect the data. This is usually where we actually get things done :)

I've worked in many different industries with many different clients, such as: Toyota, Sony Music, Universal Music, the National Hockey League, Wells Fargo, PapaJohns, HomeAway, etc.

Along the way I started a blog called Analytics Talk where I try to publish everything I know about web analytics and Google Analytics. I've authored or co-authored three books:
* Google Analytics (O'Reilly, 2007)
* Performance Marketing with Google Analytics (Wiley 2010)
* Google Analytics, 2nd Ed. (O'Reilly, 2010)

In 2006 I helped develop the content for Google Analytics Seminars for Success program and taught the class for over 5 years. These three-day workshops focus on how to configure and use Google Analytics and Google's Website Optimizer.

I've also been invited to speak at various web analytics and online marketing events around the world such as eMetrics.

In 2011 I was nominated as Innovator of the year by the Web Analytics Association. In 2012 & 2013 I was nominated as Most Influential Industry Contributor.
Bragging rights
I am truly happy.
  • Worcester Polytechnic Institute
    Mechanical and Aerospace Engineering, 1992 - 1996
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