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Justin Cutroni
Analytics Evangelist at Google, Digital Analytics, Author, Blogger, Hiker, Skier, Carpenter, Cook
Analytics Evangelist at Google, Digital Analytics, Author, Blogger, Hiker, Skier, Carpenter, Cook


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Exporting Minute-By-Minute data from +Google Analytics

My buddy +Avinash Kaushik asked a great question - is it possible to get minute-by-minute data from the Google Analytics API.

YES, it is, and here's how.

Use the dimension ga:Minute when requesting data. It's also a good idea to also request ga:Hour, so you know which hour the minutes belong to :) And if you're trying to extract data from more than multiple days then you should also request the ga:day dimension.
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Understanding the New Cohorts Report

Over the last few weeks +Google Analytics has been rolling out a new Cohorts report for all users. Everyone should have access now. Cohorts are an important #Data #Analysis technique to help you understand users. I tried to break-down how this report works and how everyone can take advantage of it.

You can read more here:

#digital   #marketing   #analytics  
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Google Analytics July Product Update

This month in +Google Analytics:

* Let the Chrome extension simplify your life,
* Learn to use Data Import, visit the new Partner Gallery
* Segment branded and non-branded AdWords traffic
* Understand your users with Consumer Surveys

Read more here:
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Using Offline & Online Data to Drive Remarketing

I finally got around to writing another post! I wrote a short piece about using offline data from an email system to create remarketing lists in Google Analytics. It takes some coding, specifically you need to pull out the +Google Analytics cid, send it to your system, and then create measurement protocol hits with the same cid.

I know - it seems confusing. But it can be very powerful.

Read the full post here:

#digitalmarketing   #digital   #analytics  
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Super excited about this!
Exciting news! 

Adometry is joining Google, where they will build on the momentum of our existing measurement and analytics offerings, which include Google Analytics Premium as well as other products. Available globally, Google Analytics Premium and its hundreds of customers, will now have an additional set of tools to accomplish their business and marketing goals.

Attribution solutions, like Adometry’s, help businesses better understand the influence that different marketing tools — digital, offline, email, and more — have along their customers’ paths to purchase ( This heightened understanding, in turn, enables businesses to measure marketing impact, allocate their resources more wisely, and provide people with ads and messages that they’re likely to care about.

In the near term, it’s business-as-usual for Adometry — and nothing’s changing for their customers. But over time, we’re excited to bring our teams together and offer a great attribution service to Google and Adometry customers alike.

Read more in the Adometry blog post at:
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Analytics in a Device Agnostic World

You may have noticed this post yesterday - there's something very important here. Google Analytics is moving away from a strictly web-centric naming convention. For example:

* Visitors are being renamed Users
* Visits are being renamed Sessions

This makes complete sense, especially given the move to Universal Analytics, which lets you combine data from different devices into a single view of the data.
Understanding User Behavior in a Multi-Device World

In this constantly connected world, users can interact with your business across many digital touchpoints: websites, mobile apps, web apps, and other digital devices. So to help you understand what users do in the increasingly diverse digital landscape, we’re enabling you to view web and app data from the same reporting view. This will be rolling out to all accounts over the next week.

Analyze app and web data in the same reporting view
Any data you send to the same property appears in all of the reporting views, regardless of how you collected that data. This means that if you send data from the web or from a mobile app to one property, both data sets appear in your reports. 

If you want to isolate data from one source, like if you only want to see web data in your reports, you can set up a filter to customize what you see. You can also use other tools to isolate each data set, including customizations in standard reports, dashboards, custom reports, and secondary dimensions. 

Measure web apps
We’ve also added some new app-specific fields to the analytics.js JavaScript web collection library, including screen name, app name, app version, and exception tracking. These changes allow the JavaScript tracking code to take advantage of the app tracking framework, so you can more accurately collect data on your web apps.

How these changes affect you
This product change can affect you in different ways, based on how your account is set up and what kind of data you collect and send to Google Analytics. 

The Visitors web metric and Active Users app metric are now unified under the same name, Users. And, Visits are now referred to as Sessions everywhere in all of Google Analytics. We’ll be making these changes starting today, and rolling them out incrementally over the next week. 

If you collect and send both web and app hits to one property in your Google Analytics account, all your hits will appear in all your reporting views starting today. If you want to keep your web and app data separate, you need to add a filter to your reporting views. 

If you don’t send web and app data to the same property in your account, your data stays the same. 

Everyone, however,  will see the unified metric, dimension, and segment names in their reports.  

Until today, some metrics and dimensions used different names in app views and in web views, even though they presented the exact same data. Now, all metric, dimensions, and segment names are the same, regardless if they’re used for web or app data. This gives you a clear and consistent way to analyze and refer to all of your Google Analytics data. 

Our developer site has more information on these changes:

Read the full list of dimension and metric names:
App / Screen Tracking developer guide:
Exception Tracking developer guide:

Posted by +Nick Mihailovski, Product Manager
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Improving +Google Analytics Data Quality with Diagnostics

We're currently beta testing a feature that will monitor your data and automatically diagnose any issues. Not everyone will see this feature, but if you do here's how it works!
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Learn About +Google Analytics, Cross Device Measurement & User ID

At 3,100 words this is a long post. But I wanted to go deep on what cross device #analytics  means in GA. I cover everything from the 'why' to the 'how' in this post.

Read more here -->

#digital   #marketing   #data  
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Universal Analytics is out of beta: What the heck does that mean?

Universal Analytics now supports all standard Google Analytics features. This includes:

Remarketing with Google Analytics. This is one of my favorite analytics features – and it made me very sad that Universal Analytics did not support it. But that’s in the past – You can now use the remarketing feature with Universal Analytics.

Audience reporting. The audience reports are an awesome way to understand who is using your site. They include data like gender and interest categories. This can be incredible helpful when trying to understand if the correct audience is using your site. Now you can use this feature with Universal Analytics.

Premium SLA Support. For all of those using Google Analytics Premium, all of your standard SLAs now apply to Universal Analytics. This includes data collection, data processing, etc.

Full Google Tag Manager support. Google Tag Manager now fully supports all Universal Analytics features, this includes audience data and the new User ID feature (discussed below).

Cross device measurement. Use your own customer ID to measure user behavior across multiple devices.

Here's my brief overview:

There's a lot to cover. I've got more planned for later this week :)
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Tip of the Week: Find bottlenecks with Behavior Flow
Posted by +Daniel Waisberg 

Knowing where your users are struggling is an important part of website optimization, and in order to do that it is essential to be able to segment the visitor flows in different ways.

As you can see below, that's exactly what you can do with the Behavior Flow report. Here is how:

0.  Find the Behavior Flow report at (direct link to your Google Analytics account)
1. Choose which dimension you want to segment by.
2. Look at specific paths by highlighting them (click on #2 as shown in the screenshot below).
3. Analyze specific steps in the flow by mousing over them.

Happy Analyzing!
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