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Bazaarvoice Media

Marketers should pay attention, Bazaarvoice moves into advertising by repurposing earned content from community and creating it as advertisements --even outside the Facebook and Twitter network.

This is highly innovative, and very disruptive to Facebook and Twitter. There are opportunities for agencies, media buyers, and social marketers to get into the social advertising space.
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Jennifer Nelson's profile photoGreg Santos's profile photoBruce Adams's profile photoDeirdre Yee's profile photo
3 comments
 
very interesting- they called it "word of mouth" optimized ads? I like that.
 
Very Interesting, Thanks for sharing
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