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Bazaarvoice Media

Marketers should pay attention, Bazaarvoice moves into advertising by repurposing earned content from community and creating it as advertisements --even outside the Facebook and Twitter network.

This is highly innovative, and very disruptive to Facebook and Twitter. There are opportunities for agencies, media buyers, and social marketers to get into the social advertising space.
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Jeremiah Owyang's profile photoBruce Adams's profile photoJennifer Nelson's profile photoLouis House's profile photo
4 comments
 
very interesting- they called it "word of mouth" optimized ads? I like that.
 
very "cool"! that is great "word of mouth" good to see some constants still have the pull!
 
Very Interesting, Thanks for sharing
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